LOCATION Based

1
LOCATION Based Command-Control Systems Do
they have a potential ?
Dr. Vivek S. Kale M.Sc. Ph.D., FGSI, FIGU.
Kalyani Net Ventures Ltd. Industry House,
Mundhwa, PUNE 411 036.
2
LOCATION BASED SERVICES

• Emergency Services
• Fleet management / Cargo tracking
• Traffic Information
• Routing / Navigation
• Asset Location
• Telephone directory and commercial information
• Location based billing
• Location based advertising / marketing
  promotion

3
LOCATION BASED SERVICES ALREADY ON-ROAD IN
INDIA
And many other roll-outs anticipated in near
future.
4
whose time has
come
We ALL believe that LOCATION BASED SERVICE
is a SERVICE
5
Major Enablers / Drivers

• Mobile Telephony penetration in India
• Growth of Infrastructure overall economy
• Growth in Advantage awareness
• The new Map Policy of the Government of India.
• Deregulation of GPS recievers
• Access to better Position accuracy
• Willingness to invest

CONVERGENCE OF INTERESTS TECHNOLOGIES
6
Location Based Services cover the entire
spectrum of activity where Geographic
Information contributes meaningfully to Decision
Support Systems, for the efficient management
deployment of resources, by providing this
information on-line on-time.
7
Where do we go from here ?
ROI DEMANDS
TECHNOLOGY BARRIERS
USER PERCEPTIONS
Converging Techs.
Info-tainment
Market Penetration
8
Moving up the Value Chain
DIVERSIFICATION
CONSOLIDATION
GROWTH
MARKET PENETRATION
9
User demands more
CONTROL
VALUE FOR MONEY
ENTERTAINMENT INFORMATION
NOVELTY
10
COMMAND CONTROL

• ENTERPRISE APPLICATION
• Supply Chain
• Sales Force
• Facilities

• RETAIL APPLICATION
• Ask Me / Proximity
• Pal Search
• Security Family

11
COMMAND CONTROL

• ENTERPRISE REQUIREMENTS
• Real Time inputs
• Alerts and responses
• Integration with existing ERP
• Increased efficiency

• RETAIL REQUIREMENTS
• Information on demand

12
LB CC SYSTEMS AN EXAMPLE
VEHICULAR
ANTI THEFT ALERTS DISENGAGERS PILFERAGE
CONTROLS LOST ON ROAD ACCESS CONTROL
DEVICES DRIVER CONTROLLERS