Changing the Way We Do Business

1
Changing the Way We Do Business
An intelligent Plan for making money with
Greeting Cards

• Matt Woodward
• Section 402
• 7844

2
Our Competition
Figures in Millions
3
Getting Wired

• Strategy to Deliver Products and Services
• Access to the Global Market
• Fastest Growing Sector of the Computer Industry

4
Why They Make Money

• Cornered market on useless holidays
• This gives people excuses to buy cards
• Examples such as Secretaries Day, Bosses Day,
  and Middle Management Appreciation Day

5
The Internet Buyer

• Well-Educated
• Over 30 Years Old
• Average Income is over 50,000

6
Should We Do It?

• Risks
• Benefits
• Feasibility

7
Cheating-Our Gateway to Success

• Spread False Rumors that Hallmark is run by
  Communists
• Invent New holidays requiring cards
• Possibilities include Kathy Lee Gifford Day and
  Waste Disposal Appreciation week

8
Summary Of Possibilities

• Take advantage of lonely people spending hours on
  the Internet
• Advertise our new holiday ideas
• Well make money-Trust me