Why DuPont Corian

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Why DuPont Corian?
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Reliability
National Network
Market Resource!
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Corian
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Why is the Kitchen So Important?
Todays kitchen is more than a place to prepare a
meal The kitchen has become the epicenter of the
home A place to share time with your family,
entertain and more As a result, consumers are
spending 10s of thousands of dollars upgrading
their kitchens
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Corian Material Comparisons.Check out the marks
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Why Corian? What makes Corian Green and
Environmentally friendly?

• Durable and Renewable
• generates 1/3 less waste than stone during
  fabrication
• renewable, repairable, reworkable and lasts a
  long time
• Chemically Inert and Environmentally Responsible
• does not readily react with other chemicals or
  elements
• meets the most restrictive food zone standards
  set by the National Sanitation Foundation
• complies with Federal Food, Drug and Cosmetic act
  for food contact surfaces and all applicable food
  additive regulations.
• Non- Toxic
• At room temperature there is virtually no
  off-gassing of VOCs
• In a fire situation, Corian is clean burning
  producing an insignificant amount of smoke
• Responsible Choices in Raw Materials
• Pigments used are FDA listed and free of toxins,
  heavy metals or carcinogenic materials
• Responsible Choices in Manufacturing Processes
• Scrap and off spec Corian reused as raw material
• Waste generation continually reduced
• Responsible Choices in Packaging
• minimize use, reuse and recycle

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Why Choose Corian?
What are buyers looking for in a countertop?

• Look Good
• Easy to Clean
• Last a long time

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Why choose Corian?

• Looks Good
• Colors
• Seamless
• Easy to Clean
• Integral Sinks
• Non-Porous
• Lasts a Long Time
• 100 Acrylic
• 10 Year Installed Warranty

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Why choose Corian?

• The style of DuPont Corian
• Over 100 colors/patterns, developed with the help
  of international experts
• Easy to adapt to any kitchen design, perfect
  replacement material
• Flexibility allows a person to create whatever
  they imagine

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DuPont Surfaces Private Collection
Exciting Aesthetics Add Depth and Texture!
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Answers to Common Questions

• Can I use my countertops as a cutting board?

Not recommended for any countertop.
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Answers to Common Questions

• Can I put a hot pot on my countertop?

Corian is resistant to heat, but this is not
recommended for any countertop.
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Answers to Common Questions

• Will my countertop stain?

Corian is a non-porous material - liquids cannot
penetrate the surface
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Answers to Common Questions

• Is there any special care needed?

Simple soap water will take care of most
cleaning.
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Answers to Common Questions

• What if my countertop gets damaged?

Corian is easily repaired!
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Answers to Common Questions

• What does the warranty cover?

Everything except customer abuse for a full 10
years (including labor)
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Other Surfacing Products
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Corian and Other Surfaces
Granite
Laminated veneer
Ceramic Tile
Engineered Stone
Compare and Contrast
Other Solid Surface
Laminate
Wood
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The experience Granite/Marble countertops

• Offers the consumer visual depth
• Considered a premium product
• Time consuming to maintain as visible seams can
  trap dirt
• Can become stained because of porosity and/or
  neglecting to reseal
• Appearance unpredictable due to random veining
• Unforgiving to your delicate china and glassware
• Reliability - not easily repaired and warranty
  can be limited

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The experience Plastic Laminate countertops

• Cheap in price and design
• Provides an array of color possibilities
• Dirt traps into seams that have opened over time
• Demands attention when cleaning - scratches
  arent repairable
• Particle board underneath may absorb moisture
• Develops a worn look - edges chip, damaged by
  scrubbing, can de-laminate

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The experience Other Solid Surface countertops

• Some, but not all the features of Corian
• Consumer not able to truly express themselves due
  to fewer color choices and illumination
  difference
• At resale time of the consumer home, whats more
  recognized than Corian
• Less assurance - not backed by the same quality
  network as Corian and has lower consumer
  preference

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The experience Laminated Veneer countertops

• In appearance, looks like solid surface
• Possibility of cracking due to the laminated
  construction
• May need to compromise on looks due to a limited
  color pallet and design flexibility
• Particle board underneath may absorb moisture and
  cause delamination
• Performance issues due to its low impact strength

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The experience Ceramic Tile countertops

• Gives kitchen a different design look
• Grout lines can trap dirt and promote the growth
  of mold, mildew, and bacteria
• Surface bumpy and not smooth to the touch
• Can crack or chip easily
• Difficult to repair as damaged tile must be
  replaced
• Unforgiving to your delicate china and glassware
• Warranty???

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The experience Wood countertops

• Nicks, cuts and scratches easily
• Requires a sealant or protective coating that
  must be maintained
• Porous nature allows for the growth of mildew,
  mold and bacteria
• Not easily repaired when damaged
• Low resistance to heat
• Without protective coating can absorb moisture
  and or stains
• Warranty???

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Other Surfaces
Other Solid Surface
Granite/Marble
Plastic Laminate

• Offers the consumer visual depth
• Considered a premium product
• Time consuming to maintain as visible seams can
  trap dirt
• Can become stained because of porosity and/or
  neglecting to reseal
• Appearance unpredictable due to random veining
• Unforgiving to your delicate china and glassware
• Reliability - not easily repaired and warranty
  can be limited

• Cheap in price and design
• Provides an array of color possibilities
• Dirt traps into seams that have opened over time
• Demands attention when cleaning - scratches
  arent repairable
• Particle board underneath may absorb moisture
• Develops a worn look - edges chip, damaged by
  scrubbing, can de-laminate

• Some, but not all the features of Corian
• Consumer not able to truly express themselves due
  to fewer color choices and illumination
  difference
• At resale time of the consumer home, whats more
  recognized than Corian
• Less assurance - not backed by the same quality
  network as Corian and has lower consumer
  preference

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Other Surfaces
Laminated Veneer
Ceramic Tile
Wood

• In appearance, looks like solid surface
• Possibility of cracking due to the laminated
  construction
• May need to compromise on looks due to a limited
  color pallet and design flexibility
• Particle board underneath may absorb moisture and
  cause delamination
• Performance issues due to its low impact strength

• Gives kitchen a different design look
• Grout lines can trap dirt and promote the growth
  of mold, mildew, and bacteria
• Surface bumpy and not smooth to the touch
• Can crack or chip easily
• Difficult to repair as damaged tile must be
  replaced
• Unforgiving to your delicate china and glassware
• Warranty???

• Nicks, cuts and scratches easily
• Requires a sealant or protective coating that
  must be maintained
• Porous nature allows for the growth of mildew,
  mold and bacteria
• Not easily repaired when damaged
• Low resistance to heat
• Without protective coating can absorb moisture
  and or stains
• Warranty???

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The Truth About Granite
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Granite Before and After Sealing
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Cooking Oil on Granite
Unsealed side
Sealed side
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E Coli on sealed granite
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GOAL

• Learn how to use facts to challenge perceptions
  about granite and other competitive products.
• Promote position Corian surfaces through an
  Integrated Program with a consistent message
  directed to multiple audiences.
• Be the Industry Resource for your customers.

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Know The Competition!

• Understand Fact vs. Fiction
• Dispel the myths
• Re-enforce facts
• The following QAs are from the NTC (National
  Training Center for Stone) web page. The
  questions are from true consumers and the
  responses are from Fred Hueston, President of
  NTC.

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FACT OR FICTION?

• Dispel the Myths!
• Granite is indestructible????
• Why is there no warranty?
• Re-enforce the Facts!
• Granite CRACKS!
• We live in a 2.5 yr old home that has granite
  countertops. A couple of days ago, my wife
  noticed a hairline crack about 4 inches long,
  starting from the front edge of the countertop.
  The crack is about 6 inches away from our under
  mount sink and about 8 inches away from the L
  corner. Any ideas as to why this might have
  happened? There is no evidence of the house
  shifting or settling?
• RESPONSE Hairline cracks can occur for any
  number of reasons. Poor installation of the
  counter top, natural flaws in the granite,
  excessive heat, etc.

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FACT OR FICTION?

• Dispel the Myths!
• Granite resists stains ???
• Re-enforce the Facts!
• Granite STAINS!
• RUST - Help! My brand new granite island top
  has a rust ring from a plant. How should I
  remove?
• RESPONSE First try removing the ring with a
  little Iron Out. Iron Out can be purchased in
  most hardware stores and grocery stores. Place a
  small amount on the rust, add some water and
  agitate for several minutes. If this does not
  remove the rust, then you will need to use
  poultice.

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FACT OR FICTION?

• Dispel the Myths!
• Granite resists stains ???
• Re-enforce the Facts!
• Granite STAINS!
• Butter/Grease We installed a granite counter
  top for a client. Our client wipes up butter and
  other greases with a sponge but a stain appears
  anyway. Our fabbers used muriatic acid to clean
  the stains which they said would disappear after
  a few days. The stains have not gone away or
  even faded after five days. What can be done to
  help our client have a countertop that will have
  an enduring finish that looks like the day it was
  installed? I dont think its right to tell our
  client that each time you butter your toast, you
  have to use acid cleanser!
• RESPONSE You will need to pull the stains out
  with a poultice made with a good degreaser. For
  instructions, see the stone tips at
  www.ntc-stone.com.

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FACT OR FICTION?

• Dispel the Myths!
• Granite resists stains ???
• Re-enforce the Facts!
• Granite STAINS!
• Olive Oil A house guest left a glass with
  olive oil in it on our new granite kitchen
  counter top overnight. There is now a stain. I
  have tried the bleach soaked paper towels for 24
  hours! made the poultice of bleach and flour and
  sealed it under plastic for 24 hours! and have
  been told to make a poultice of acetone and
  plaster, seal it under plastic and leave for 24
  hours! Any suggestions?
• RESPONSE You are using the wrong chemical in
  your poultice. Try using some liquid dishwashing
  detergent in your poultice. The will act as a
  degreaser and should remove the oil in a couple
  of applications.

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FACT OR FICTION?

• Dispel the Myths!
• Granite resists stains ???
• Re-enforce the Facts!
• Granite STAINS!
• SOAP STAINS Liquid detergent dripped from the
  soap dispenser onto the granite counter top and
  now there is a dark stain. The stain is very
  noticeable. How do I get it out?
• RESPONSE You will need to poultice the stain
  with a good degreaser. For info on poulticing,
  visit the stone tips at www.ntc.com.

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FACT OR FICTION?

• Dispel the Myths!
• Granite is indestructible???
• Re-enforce the Facts!
• Granite CRACKS!
• I had a black galaxy counter top installed only
  5 days ago. While cleaning up, I notice a fine
  crack from the edge of the bull nose in about 12
  inches. What could have caused this and is it
  fixable?
• RESPONSE The crack may have already been
  there. If it is a hairline crack, it most likely
  occurred during the extraction process. These
  cracks are caused by the explosives used to
  remove the granite from the ground. The crack
  could also be caused by movement of the
  countertop. Call the fabricator to take a look
  at it. It is possible to fill the crack with a
  special glue.

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FACT OR FICTION?

• WHAT IS POULTICING?
• Marble, granite and certain ceramic tile are
  porous materials. If not thoroughly sealed, they
  WILL stain!
• The only way a stain can be removed is to
  literally pull it out of the stone or ceramic
  with both a chemical and material that will
  absorb the stain. This chemical
  absorbent-material combination is what is called
  POULTICE.
• Poultices are commonly powder or cloth material
  that can be mixed with a chemical and placed on
  top of a stain. Clays and diatomoceous earth are
  safe and readily available, but do not use
  whiting or clays containing iron with an acidic
  chemical iron will react with the acid and may
  cause rust staining.
• It is best to purchase powders that are designed
  specifically for stone and tile. Consult a stone
  restoration specialist or your stone supplier if
  in doubt. Before you attempt to remove a stain,
  it is EXTREMELY important that you know what
  caused the stain!
• (Information from Fred Hueston, President of
  NTC)

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FACT OR FICTION?

• Dispel the Myths!
• Granite is easy to maintain???
• Re-enforce the Facts!
• Granite is not so easy to maintain!
• Granite must be sealed. How often, however,
  remains a mystery -- some say, Every 6 months
  others say, Once every 12 months others say
  Every 2 years, and still others say Its not
  necessary!

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Harder-hitting product comparisons
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Before/After - Beige Fieldstone and Cocoa Brown
What Corian can do for a kitchen
After Corian
Before Corian
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Before Corian(r)
After Corian
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After Corian
Before Corian
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New Exciting Aesthetics Add Depth and Texture
Private Collection - Slate
DuPont Private Collection
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Fireplace Surrounds Mantels!
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Sales Marketing Tools
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Corian Website
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Service
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• Consumer Confidence

10 Year DuPont Installed Warranty
98 Customer Satisfaction
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Thank you for your business!