Where Knowledge

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Where Knowledge Passion Have A Voice
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Sporting News Passion
Analysis. Opinion. Passion. Experts.
SportingNews.com feeds the appetite of passionate
sports fans with expert information, a plethora
of fantasy games and a community atmosphere that
allows fans to express their opinions
We are dedicated to creating innovative
marketing programs that connect advertisers
with these passionate sports fans across
Sporting News Online, Print and Radio ass
ets
These marketing programs are designed to
- Elevate brand awareness and consideration
- Target the early-adopter, male, 18-34 audience
- Break through the clutter - Generate buzz and e
xcitement
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Online Metrics
SportingNews.com has over 1.6MM unique visitors
per month and over 500,000 names in our email
database

SportingNews.com Demographics
95     Male 52     18-34 45 35-64 53 
    HHI 60,000
22     HHI 45,000-75,000
SportingNews.com ranks 1 with 17.6 minut
es per usage day 1 in Pages per Visit 2 in U
sage Days per month 1 in sports category on BPI
(Buying Power Index) according to ComScore
Media Metrix
Source 2005 Media Metrix
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Online

• 1 sports site in all key engagement metrics!

Source ComScore Media Metrix (Average April
through Dec 05)
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Online
SportingNews.com focuses on fantasy and premium
content and creates a unique sense of community.

• Key points of differentiation
• A proprietary user-rating system  
• Users can create their own analysis and blogs
• Users can earn awards and certificates
• They can track and communicate with friends
• They can show their favorite (and hated) teams
• They can rate their peers and interact with our
  community

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Industry Leader of Fantasy Games
SportingNews.com is the online home for sports
fantasy games 36 total games with over 1 million
teams registered Fantasy sports include football,
baseball, basketball, stock car racing, hockey,
soccer and golf Exclusive provider of private lab
el fantasy games to MLB.com and MLS.com
Private label fantasy games for NBA.com, NHL.com,
Maxim others Sponsors of Sporting News onl
ine products can be included in the in-house
marketing of our games including across our
Online, Magazine and Radio assets
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Online Elements
Homepage, Run-of-Site, Run-of Area units
Geo-targeting, day-part, frequency-capping
728x90 and 300x250 including rich-media units
4. Direct Email and Data Collection Programs
Opt-in on Registration Dedicated Emails and list
rental
Polling and surveys
2. Integrated Marketing Opportunities
Title, Presenting and Associate Sponsorships
Easily stretch cross-platform with magazine or
Radio features and programming. E.g. sponsorship
of fantasy football radio show and a SN.com
Fantasy Football game
5. Custom Development Turn-key site development
White-labeled games and services
3. Custom Sponsorship Programs
Custom content Mini-sites Custom co-branded game
s
Online payoff for Radio contests and polls
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Contact Rodney C. Fetaya Director, Online Adver
tising The Sporting News 475 Park Avenue South,
27th Flr New York, NY 10016 646-424-2225 Rodney
_at_sportingnews.com