What is Free Publicity

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(No Transcript)
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What is Free Publicity?
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Getting your product or service featured in a
online or offline media for no cost.
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Online vs Offline
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Three formats
text
audio
video
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The big picture
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JVs
Affiliates
Press release
SEO
Articles
Speaking
Adwords
Teleseminars
Blogs
Ebay
Landing Page
Voice Broadcasts
Co-Reg
Free Content Page
Fax Broadcasts
Ad to Free Report
Lumpy Mail
Membership site
Signup Page
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80/20
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• Effective marketing is about both QUANTITY and
  QUALITY of leads

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• Do Not Expect the Tactic to do More than it can
  do.

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The only Three Actions we want them to take
Register Interest
Buy the Product
Refer others
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• We find that the conversion rate depends greatly
  on the source of the traffic
• Warmer leads mean higher conversions

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Our conversion rates

• 1-1 face-to-face 80-100
• Stage presentation 40-50
• Teleseminar 20-30
• Email series 10
• Offline articles 5-10
• Google adwords 1-2
• SEO / organic traffic lt1

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You need a plan not a BSO
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Free publicity by itself is not good enough. You
must get them to the site, get their name, and
get the order.
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Secrets of Conversion
MMC
Multiple Media Contact
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Strategy 1st Tactics 2nd
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Planning your free publicity

• Have a way to direct people to your site
• Capture names and emails
• Site should be converting first
• Have a platform that can handle volume

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• Rate of change

online
offline
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• Here today, gone tomorrow

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Benefits of Free Publicity

• Free marketing
• Build your list (can produce huge volume)
• More sales
• Increases credibility
• Positioning
• Builds value of the business
• It supports other traffic Strategy

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Problems with Free Publicity

• Not under the radar invites competition and
  scrutiny
• Conversion is questionable
• Can move out of your control creates a monster!
• Can produce huge volume spikes
• Hard to stop once its started
• Difficult to test and measure
• Can be hit and miss
• Must have site converting first

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What to expect

• Online and offline strategies
• Lots of info (smorgasbord)
• Opportunities to ask questions
• Cutting edge (bleeding edge!) strategies from
  experts

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What we expect of you

• Bring an open mind
• Understand youre not supposed to be expert by
  the end of the workshop
• Turn off your phone
• Be on time
• Participate in the exercises

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• How were applying video and podcasting

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Video

• Nine videos, each 3-5 minutes
• Our online money-making ebook business
• How to find hot-selling ebook topics
• How to choose the best ebook topic
• Design an ebook that stands out from the
  competition

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Video (cont)

• Quick, easy ways to build downloadable products
• How to write a best-selling online sales letter
• How to build a simple, money-making website
• How to increase the income from a niche ebook
  website
• Removing subconscious blockages to earning
  passive income

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• Each video has
• 6-8 word title
• 6 key phrases (long tail keywords)
• 1 paragraph description that is keyword rich

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Audio

• 8 x 30 minute audios on our ebook process
• In context with the free content page of our
  membership site (www.andrewanddaryl.com)
• Direct traffic to a mirror landing page to
  measure results (www.andrewanddaryl.com/ebookpodca
  st)

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• Dinner tonight
• Titanium Bar
• 30-34 Ferny Ave
• 630 for 700pm
• Ph 5538 9677

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Titanium Bar
You are here
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• Start time tomorrow
• 830 for 900am

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• Resource page (for powerpoints, links etc)
• www.andrewanddaryl.com/freepublicity/resources