Design. Market. Grow Building an Enduring Practice

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Design. Market. Grow!Building an Enduring
Practice

• Craig Park, FSMPS, Associate AIA
• President
• CRAIGPARK CONSULTING

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Luck is the residue of design.
Design. Market. Grow!

• Branch Rickey

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Design. Market. Grow!

• Expertise
• Excellence
• Experience

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Building an Enduring Practice

• Expertise
• Leadership
• Excellence
• Communication
• Experience
• Value

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Design. Think Expertise

• When industries are competing at equal price and
  functionality, design is the only difference that
  matters.
• Mark Dziersk

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Design. Think Expertise

• Strategy
• Vision
• Mission

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Leadership

• Adept
• Adapt
• Align
• Agile

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Market. Sell Excellence

• In every one of us, there is an acquired judgment
  that aspires after excellence.
• Socrates

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Market. Sell Excellence

• Marketing
• Business Development
• Sales

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Market. Sell Excellence

• Marketing
• Communication
• Business Development
• Relationships
• Sales
• Contract

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Communication

• Message
• Brand
• Advice

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Advice is the new currency.

• Bruce Wasserstein

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Advice

• Engage
• Use the language of interest and concern
• Listen
• Use language of understanding and empathy
• Frame
• Use language of perspective and candor
• Envision
• Use the language of possibility
• Commit
• Use the language of joint exploration

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Grow! Deliver Experience

• Happiness isnt something you experience its
  something you remember.
• Oscar Levant

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Grow! Deliver Experience

• Integrity
• Teamwork
• Evolution

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Evolution

• Qualification
• Accountability
• The Future

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The future aint what it used to be.

• Yogi Berra

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The A/E/C Future?

• Smart Growth
• Green Design
• Sustainable Development
• Urban Revitalization
• Aging Population
• Continuing Education
• Security Threats

• Design/Build
• Strategic Alliances
• Commoditization
• Professional Liability
• Information Technology
• Demographic Shifts
• Economic Uncertainty

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Look for the oddity that is destined to become
commonplace.

• Bruce Sterling

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Tomorrow Now

• Biotechnology
• Education
• Industrial Design
• Security
• Media
• Politics
• Mortality

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When the time between demand and fulfillment has
been reduced to nanoseconds, there is literally
no time for reasoned logic.

• Nicholas Negroponte

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Technology

• Virtual Reality
• Artificial Intelligence
• Telematics
• Bio/Genome (Pharmacogenomics)
• Nano-Science
• Quantum Technology

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When paradox becomes paradigm, worst practices
work best.

• Chris Locke

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Scenario Planning

• Evolution
• Revolution
• Uncertainty

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As the last wave of business models receded many
new business models continue their evolution.
And, the next wave gathers.

• Dr. Susan Harris

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The Kondratieff Wave
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Your Future

• Be Creative
• Look Outside the Industry
• Follow the Money
• Watch the Trends
• Be Patient

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For companies prepared to reconsider their
go-to-market strategies - or to completely
redefine their fundamental understanding of what
their market is - new contexts mean new
opportunities.

• Watts Wacker

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Recommended Reading

• Being Digital, Nicholas Negroponte
• The Deviants Advantage, Mathews Wacker
• Faster, James Gleick
• The 500-Year Delta, Taylor Wacker
• Gonzo Marketing, Locke
• The One to One Future, Peppers Rogers
• Tomorrow Now, Sterling

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Thank You!

• IMAGINE
• CONNECT
• DISCOVER

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the advisory services of CRAIGPARK
CONSULTINGMARKETING ? TECHNOLOGY ? MANAGEMENT

• Strategies for Successful Business
• WWW.CRAIGPARK.COM