There are 50 ways to leave your lover - PowerPoint PPT Presentation

1 / 12
About This Presentation
Title:

There are 50 ways to leave your lover

Description:

18 episodes, about 1 minute each. In each episode our heroine tries to find the love of her life only to get ... Targeted at young women (but guys want to ... – PowerPoint PPT presentation

Number of Views:110
Avg rating:3.0/5.0
Slides: 13
Provided by: ofr
Category:
Tags: foreplay | leave | lover | ways

less

Transcript and Presenter's Notes

Title: There are 50 ways to leave your lover


1
(No Transcript)
2
There are 50 ways to leave your lover
But first you need to find one!
(and thats way more complicated)
3

The Format
  • Made-for-mobile animated series
  • 18 episodes, about 1 minute each
  • In each episode our heroine tries to find the
    love of her life only to get disappointed
    (again!)
  • Targeted at young women (but guys want to peek in
    too!)
  • A whole content world of
  • complimentary activities

4
The Content World
  • Wallpapers
  • MMS Greetings
  • Clip-tones
  • Blog
  • Astrology Matches

5
Chooz Active Content
  • Established in 2001
  • A subsidiary of JCS a leading media group
  • Create original, interactive, cross-platform
    content
  • Focus on attractive, edgy content for the mobile
    screen
  • Specialize in content for girls

6
Anything goes
7
Anything goes
8
The International Appeal
9
Mobile Goes TV
  • Fox Television Studios acquired all US mobile
    rights as well as worldwide television,
    Internet, and merchandising rights
  • Fox will develop original episodes for Internet
    and TV based on the existing episodes
  • This is a milestone breakthrough for the field of
    mobile content - not the usual other way around

10
Case Study - Pelephone
  • Launched on Pelephone, April 2006
  • 2,300,000 users, 100,000 3G users, 30,000
    target market
  • Campaign leading actress voiceover,
  • website, magazine ads, radio promo, SMS links
  • Business model MG 50 RS
  • Outcome 23,000 viewings in April
  • 3,000 viewings per month
  • Good showing for operator
  • PR coup
  • Great feedback from users

11
To be continued
12
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com