ASES Information Session Thursday, September 4, 2003

1
ASES Information SessionThursday, September 4,
2003
ASES University of California at Berkeley

• Contents
• History
• Organization
• Programs
• Recruitment

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Before We Begin
ASES University of California at Berkeley

• What is an entrepreneur?
• - someone who organizes a business venture and
  assumes the risk for it
• Random House Dictionary
• Why Asia?
• Developing Economies allowing for huge potential
  and opportunities. Its where much of the talent
  and money is going! It makes sense to be part of
  it!

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HistoryA relationship is more than a business
card, it is a true friendship. -- Sherman Li
4/12/02 (Founder)
ASES University of California at Berkeley

• Founding Stanford Chapter, Fall 1999
• Global Chapters Hong Kong, Japan, China, Canada,
  Korea, Taiwan, and expanding soon to Thailand
  and Singapore
• Berkeley Initiated by President Rui Ma, Fall
  2002
• Spring 03 Membership (24)
• 9 executive officers
• 3 senior associate officers
• 12 associate officers

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Organization
ASES University of California at Berkeley
CEO/President
Chief Financial Officer
Chief Information Officer
VP of Human Resources
VP of Marketing
Senior Associate Officers
VP of Public Relations
De-Cal Director
Associate Officers
Mentorship Director
Speaker Series Director
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Business-related ProgramsServices Offered to the
Campus Community
ASES University of California at Berkeley

• MBA-Undergraduate Mentorship
• Entrepreneurship Speaker Series
• Entrepreneurship De-Cal Course
• On-Campus and Off-Campus Entrepreneurship
  Activities

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Mentorship ProgramBridge between MBAs and the
Undergraduates
Asia-Pacific Student Entrepreneurship Society

• Program Description
• Only program on campus that channels undergrad of
  many majors with MBAs.
• Allows these two communities to build invaluable
  relationships with each other
• Mentors, mentees and a group facilitator meet
  over tri-weekly dinners

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Mentorship ProgramBridge between MBAs and the
Undergraduates
ASES University of California at Berkeley

• Spring 03 Membership (45)
• Mentors 15
• Mentees 24
• Group Facilitators 6

Mentorship Kickoff, February 13
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Mentorship ProgramBridge between MBAs and the
Undergraduates
Asia-Pacific Student Entrepreneurship Society

• About The Mentors
• Most of the MBAs in the program either have
  international work experiences or are
  foreign-born.
• A variety of work experiences
• Most have interests in entrepreneurship.

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Mentorship ProgramBridge between MBAs and the
Undergraduates
Asia-Pacific Student Entrepreneurship Society

• What do they do
• Resume checkups
• Mock interviews
• Career guidance
• Life guidance internship,
• career, MBA degree
• Networking
• Social Events
• Personal stories

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Speaker SeriesSuccessful Entrepreneurs as Guest
Speakers
ASES University of California at Berkeley

• Approximately four speaker presentations each
  semester during Entrepreneurship Week
• Sample of past speakers
• Punita Pandey, CEO of netCustomer.com
• Peter Fiske, CEO of RAPT Technologies
• Jason Ma, EVP of MobileBest, Inc.
• Upcoming? Were always up for new activities!
• Network mixers with business professionals
  around the Bay Area
• Careers in Asia Career Fair

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Speaker SeriesSuccessful Entrepreneurs as Guest
Speakers
ASES University of California at Berkeley
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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Course Objectives
• To encourage student interest in and familiarity
  with contemporary issues of entrepreneurship in
  the U.S. and Asia
• To facilitate student-initiated exploration of
  entrepreneurship issues through issue and case
  presentations
• To provide a forum in which students can meet
  with current entrepreneurs and other related
  professionals to discuss entrepreneurship issues

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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Syllabus (Spring 2003)
• I. Fundamentals of Entrepreneurship
• A. Initial Assessments What to Consider Before
  Beginning A Startup (2/6)
• B. Small Businesses vs. Entrepreneurship
  (2/13) C. The Business Plan (2/20) D. Funding
  (2/27) E. Financial Planning (3/6) F. Legal
  Aspects of Entrepreneurship (3/13) G. Setting Up
  Basic Operations (3/20)
• II. Entrepreneurship in the Pacific Rim
• A. Entrepreneurship in China (4/3)
• B. Entrepreneurship in the Asian Tiger Economies
  (4/10) C. Entrepreneurship in the Emerging
  Tiger Economies (4/17) D. Entrepreneurship in
  India (4/24)
• E. Make-Up / New Material (5/1)

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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Examples of Past Speakers
• Mr. Jeffery Baum, CEO,
• Proxi Management Decisions
• Ms. Robin Jones, Investment
• Manager, Motorola Ventures
• Mr. Jose Pereira, Assistant
• Vice President, Wells Fargo
• Ms. Cathy Wong, Associate
• Ridgewood Capital

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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley
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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Student Assignment (Spring 2003)
• 15 minute in-Class Group
• Presentation on Entrepreneurship
• Topic of Choice
• Examples
• - Entry Strategies for China
• Own Entrepreneurship/Small Business Venture

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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Testimonials
• I think this class addresses a unique need on
  campus. I have learned a lot of things in this
  class that I would not have learned in a regular
  college course. - Student
• I think this is a great idea! I only wish classes
  like this existed when I was an undergraduate
  here. - Mr. Clint Chao, Speaker, Formative
  Ventures

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Entrepreneurship De-Cal ClassEcon 198
Entrepreneurship in the U.S. and Asia
ASES University of California at Berkeley

• Whats next?
• Entrepreneurship De-Cal Version 2.0
• Fall Semester, 2003
• Formulating real business plans that will be
  critiqued by MBA students
• Students will be divided into groups of 5
• in-class and public presentations
• white paper on entry strategies

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On-Campus AffiliationsCollaborative Efforts on
campus
ASES University of California at Berkeley

• Utilizing campus resources and networks to
  promote the ideals of entrepreneurship,
  especially in Asia
• Asia Business Conference assisted with
  sponsorship and acted as volunteer staff

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On-Campus AffiliationsCollaborative Efforts on
campus
ASES University of California at Berkeley

• Utilizing campus resources and networks to
  promote the
• ideals of entrepreneurship, especially in Asia
• VERTEX (Engineering Entrepreneurship Society)
  looking to co-sponsor guest speaker events
• In the process of establishing relationships
  with the Lester Center, MBAA, Haas Technology
  Club, Entrepreneur Association, HBSA, SIMSians,
  and various key high-tech / business
  organizations.

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On-Campus AffiliationsCollaborative Efforts on
campus
ASES University of California at Berkeley

• Faculty Advisors
• Professor Yingyi Qian of Economics
• - The Story of Silicon Valley
• Professor AnnaLee Saxenian of Regional Planning
  and
• Informational Systems
• - CNN Interview Brain Circulation
• Future Board of Advisors, including business
  leaders

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Off-Campus AffiliationsNetworking with
Professional Organizations
ASES University of California at Berkeley

• Actively setting up relationships with
  off-campus
• organizations promoting entrepreneurship
• East Bay Center for International Trade
  Development (EBCITD) bringing 12 Chinese
  business delegates to campus
• Hong Kong Business Enterprise Association
  (HKBEA) coordinating summer tour of
  international students to local firms and
  universities
• Chinese Information Network Association (CINA)
  involving established business professionals in
  ASES activities
• National Association of Asian American
  Professionals, SF (NAAAPSF) bringing mentoring
  and networking to campus

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Example Project GuizhouSummer 2003
ASES University of California at Berkeley

• -province situated in Southwest China
• -Delegate Profiles (12)
• Guizhou Import/Export Office Executive General
• Guizhou Salt Co. General Manager
• Guizhou Construction Engineering, Inc.-
  Assistant Manager
• During their stay in Berkeley they learn social
  and economic tools to bring
• 1) new commercial opportunities
• 2) new aspect of common development
• back to Guizhou.

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Project GuizhouWhat happened?
ASES University of California at Berkeley

• -To provide social and professional events for
  delegates during their stay in Berkeley
• -To form a bridge between the business
  communities of United States and China
• Cal campus tour
• Stanford campus tour
• Flextronics corporate tour

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Recruitment
ASES University of California at Berkeley

• All majors welcome All years welcome
• Interviews FRIDAY, SEPTEMBER 12, 4-7 PM (e-mail
  ases_at_ocf.berkeley.edu to schedule a time slot!)
• Application can be downloaded from our website
  http//ases.berkeley.edu in Word or PDF format
• Please bring your resume along with the completed
  application to the interview
• We will notify you of our decision THAT SAME
  EVENING
• Membership dues have not been determined, but
  will be under 25

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Recruitment
ASES University of California at Berkeley

• Basic Requirements
• Availability every Wednesday evening 730 830
• Availability for Orientation, Saturday, September
  13th, 2003, all day
• Time Commitment
• New Recruits (3-4 hours/wk)
• Executive Officers (4-8 hours/wk)
• Interns (2-3 hours/wk) Internships are offered
  to exceptional applicants who are unable to take
  on an Officer position either by their own choice
  or as decided by ASES-Human Resources
• Executive Officer Positions open Chief
  Technology Officer.

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Recruitment
ASES University of California at Berkeley

• Things to Note
• We do NOT assist with Haas counseling/advising
• We do NOT offer specific career development the
  purpose of ASES is not to find you a job
• However, we DO try to provide networking, but
  keep in mind that we are very young
• Most of our events are open to the campus public,
  but not all
• We are NOT here to provide you with social
  activities, though we get together socially
  during the semester
• Please DO NOT join us for resume trash

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Recruitment
ASES University of California at Berkeley

• We are looking for
• Creative, resourceful, and fearless individuals
  who are not afraid to begin something thats
  never been done before on this campus. Who can do
  their own research, make their own plans, and
  carry it through. Who are not afraid to fail and
  stand up again and make it better until it
  SUCCEEDS. Students who rely on their own
  INGENUITY, who are not afraid to open their own
  doors!
• In other words, people who think like an
  entrepreneur!

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Recruitment
ASES University of California at Berkeley

• You should join ASES because
• You want to meet like-minded individuals people
  who are just as excited about entrepreneurship or
  the Asia-Pacific as you are!
• Youre ambitious and you want to learn what isnt
  taught in the classroom!
• You dont want to just participate you want to
  take charge!
• Your goals are greater than just getting into
  Haas or the next job/summer internship.
• Youre just too cool for the average business
  club. (Hey, its the truth!)

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Contact InformationPlease take the time to find
out more about us
ASES University of California at Berkeley

• Asia-Pacific Student Entrepreneurship Society
• U. C. Berkeley Chapter
• c/o ASUC Office of Student AffairsUniversity of
  California400 Eschleman Hall, MC 4500Berkeley,
  CA 94720-4500
• Fax [phone]
• Phone [phone] (Ruis cell)
• Email ases_at_ocf.berkeley.edu
• Website http//ases.berkeley.edu