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Stuck

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DHL Fast Forward caters to customers who ship heavyweight parcels of 20kg-100kg. ... Not only that, shipping with DHL is cheaper and hassle-free. ... – PowerPoint PPT presentation

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Title: Stuck


1
Stuck
Touchpoints Entry
  • How DHL gets heavyweights off the ground.

2
Stuck
Touchpoints Entry
  • Challenge
  • DHL Fast Forward caters to customers who ship
    heavyweight parcels of 20kg-100kg. The mailer had
    to address two main problems
  • 1) lack of awareness as its name does not spell
    heavyweight
  • 2) strong competition from freight forwarders who
    are perceived to be cheaper
  • The Idea
  • A heavyweight crate is mailed out - sealed and
    very difficult to open. Printed on the tapes
    which sealed it were problems of using freight
    forwarders which cause the shipment to be stuck
    and not delivered on time. Once opened, the
    contrast of using DHL Fast Forward is revealed.
    Heavyweights can fly! Not only that, shipping
    with DHL is cheaper and hassle-free.
  • A flat crate was sent to current DHL customers
    and a 3D crate was sent to high value
    prospects.

3
Stuck
Touchpoints Entry
Problems of heavyweight shipments can tie you
down. Solve them in a single stroke.
4
Stuck
Touchpoints Entry
The reveal shows that DHL is the one-stop
solution for heavyweight shipments.
5
Stuck
Touchpoints Entry
  • Results
  • Since the mail out more than a week ago, DHL has
    received 6 response from current customers and
    12 from prospects. Responses are still coming
    in.

6
Title Stuck Office OgilvyOne worldwide (Kuala
Lumpur, Malaysia)    Creative Director(s) Selina
Ang   Art Director(s)  Tay Kok Khuan
    Copywriter(s)  Lee Siew Tin Client /
Brand DHL Express Sdn Bhd / DHL Fast Forward
Industry Sector Express Delivery Service /
LogisticsMedia Direct MailTouchpoints Entry
 (to be completed by administrators)
Touchpoints Entry
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