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CREATING YOUR UNIQUE IDENTITY

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SO THAT YOU STAND OUT IN THE MARKETPLACE. A SENSE THAT YOU HAVE CREATED SOMETHING WORTHWHILE ... BLOOMINGDALE'S RESTAURANT. LEAFS' RESTAURANT ... – PowerPoint PPT presentation

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Title: CREATING YOUR UNIQUE IDENTITY


1
CREATING YOUR UNIQUE IDENTITY
  • MICHAEL W. PICZAK
  • JANUARY 2004

2
WHY?
  • SO THAT YOU STAND OUT IN THE MARKETPLACE
  • A SENSE THAT YOU HAVE CREATED SOMETHING
    WORTHWHILE
  • PROVIDING A FLAG AROUND WHICH TO RALLY
  • COMES TO REPRESENT WHAT YOU STAND FOR
  • CORPORATE PRIDE

3
WITH WHAT DEVICES?
  • UNIQUE PRODUCT/SERVICE FEATURES
  • IMPORTANT BUYER BENEFITS
  • BUSINESS NAME
  • YOUR TAG LINE
  • KEY WORDS IN MARKETING MATERIALS
  • COLOURS
  • LOGO
  • IMAGES THAT ALWAYS APPEAR
  • DÉCOR
  • STYLE OF CLOTHING WORN BY EMPLOYEES
  • MERCHANDISING/DISPLAYS/PRESENTATION MATERIALS

4
BLATANT?
5
CLOSE RESEMBLANCE?
6
WHO WILL YOU GET A LETTER FROM?
  • WRAPTORS RESTAURANT
  • OLYMPIC RESTAURANT
  • PETER PAN RESTAURANT
  • BLOOMINGDALES RESTAURANT
  • LEAFS RESTAURANT
  • EXCEL TRUCKING, LAWN FURNITURE, GUM, CAR,
    SOFTWARE, GOLF CLUB, CARE,
  • 8-Eleven
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