Beating this disease together

1
Juvenile Diabetes Research Foundation Walk 2004
Beating this disease together
JDRF and Des Moines Register Promotional Series
2004
February 2004
2
With every step Iowans take, were closer to a
cure. You can help.
JDRF needs your support to help get the word out
about the annual walk.
Help us encourage central Iowans to
Walk
Purchase
Shoes
Get Pledges
And better understand
juvenile diabetes JDRF, in partnership with The
Des Moines Register and generous local
businesses, will
publish a promotional series designed to get more
people involved.
3
The promotional series will reach hundreds of
thousands of Iowans and encourage them to get
involved.
As a sponsor of the promotional series you help
JDRF get the quality exposure it needs to make
the walk as successful as possible, while you get
quality exposure for your business, letting
people know you support this great cause.
JDRF 2004 Walk Promotional Series JDRF 2004
Walk Special Edition in Sunday Des Moines
Register JDRF ½ page full color ad in Sunday Des
Moines Register Ad JDRF ½ page full color ad in
daily Des Moines Register Ad JDRF 1/8 page
teaser ads every day for a week JDRF on-line
tile ad and profile page on desmoinesregister.com
for a month
4
JDRF Walk 2004 Promotional Series
JDRF Walk 2004 Special Edition The special
edition will contain articles explaining juvenile
diabetes and the efforts to find a cure.
Included in the edition will be articles on the
local people and companies who are involved in
JDRF. Their stories of courage, commitment and
service are inspiring. Readers will be
encouraged to take part in the Walk as well as
other efforts to raise money and awareness. As a
sponsor, you receive an ad in this edition to
promote your business and be recognized as a
partner in the fight of this disease.
JDRF Walk 2004 Special Edition Information Public
ation date Sunday, February 29 Distribution
Central Iowa Readership 454,500 readers
5
JDRF Walk Promotional Series
Des Moines Register Display Advertising Get more
people to the walk! To get more people aware a
series of ads will publish leading up to the walk
to get the repeated exposure necessary to get
people to make the time and financial
commitment. This week-long series will take the
form of high-impact half page full color ads in
the daily and Sunday Register, as well as smaller
daily teaser reminder ads. Combined this
schedule provides both impact and repetition of
the message. As a sponsor, you receive logo
recognition on all of the ads in the series.
JDRF Walk 2004 Display Ad Series Half page full
color ad, Friday February 27 Half page full
color ad, Sunday February 29 Eighth page ads
running every day Sunday February 29 Saturday
March 6
6
JDRF Walk Promotional Series
Des Moines Register On-line Advertising With
over 450,000 unique visitors to
desmoinesregister.com, this on-line strategy
significantly expands the number of people we
will reach with the JDRF story. The strategy
is composed of a tile ad that circulates
throughout the web site, reaching as many
potential walkers as possible, linked to a
profile page that contains additional
information on juvenile diabetes and the
walk. As a sponsor, your logo is included in the
profile page and can link to your website if you
wish.
JDRF Walk 2004 On-line Ad Series Tile ad running
for one month on desmoinesregister. com Over
450,000 unique visitors go to this site on an
average month Expected impressions for this
campaign is over 500,000
7
JDRF Walk 2004 Sponsorship Packages
Your help is needed to get this important message
out. JDRF is asking for partners to help
underwrite the cost of these promotional efforts.
As a sponsor JDRF and the Des Moines Register
will provide you with a valuable sponsorship
package that gives your business visibility and
recognition for your generous donation. In
addition, your sponsorship dollars apply to both
your JDRF pledge and your Des Moines Register
advertising contract (if applicable).
8
JDRF Walk 2004 Leader Package The leader
package is the top-level sponsorship and contains
the maximum exposure. Sponsorship includes
Full page, full color ad in JDRF Walk 2004
Special Edition Logo recognition at top of
front page of JDRF Walk 2004 Special Edition
Logo recognition on all promotional ads Logo
recognition on on-line campaign on profile
page Value Added half page, daily black
white ad for use at your discretion (must publish
by June 26, 2004) Package price 10,000
LEADER
9
JDRF Walk 2004 Achiever Package Sponsorship
includes Half-page, black and white ad in
JDRF Walk 2004 Special Edition Logo
recognition at bottom of front page of JDRF Walk
2004 Special Edition Logo recognition on all
promotional ads Logo recognition on on-line
campaign on profile page Value Added quarter
page, daily black white ad for use at your
discretion (must publish by June 26,
2004) Package price 5,500
ACHIEVER
10
JDRF Walk 2004 Team Player Package Sponsorship
includes Quarter page, black and white ad in
JDRF Walk 2004 Special Edition Logo
recognition at bottom of front page of JDRF Walk
2004 Special Edition Logo recognition on all
promotional ads Logo recognition on on-line
campaign on profile page Package price 3,000
TEAM PLAYER
11
JDRF appreciates your commitment.
Please consider helping to make this annual fund
raiser as successful as possible by becoming a
sponsor for this promotional series. The
sponsorship deadline is Monday, February 23.
Thank you for considering a sponsorship for
this important cause.