Diversity Education: Why Stop Now

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Diversity EducationWhy Stop Now?

• Terra Amicone
• Erika McKinney
• Mary Paltza
• Ryan Stachler
• Megan Woodall

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The Problem

• Student, Faculty, and Staff lacks knowledge on
  the Brown vs. Board of Education decision
• Poor attendance at Ohio University sponsored
  events commemorating the 50th anniversary of the
  decision

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Campaign Objectives

• To expose 10,000 members of the OU population to
  at least one of the tools in the promotional
  campaign
• To increase attendance at the Brown vs. Board of
  Education events by 50 as compared with last
  years diversity events

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Target Audience

• Ohio University Population

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The Budget

• 5000.00

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Diversity Education Why Stop Now?Do your part.
Be informed.

• How we decided on this slogan
• Focus on the future
• Supports main objectives
• What it will mean to people
• Awareness of the issue
• Personal involvement
• How this improves the current situation
• Creates an image for the program

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Promotional Tools

• Mass emails
• Dorm Advertisements
• Flyers
• Radio Advertisements
• Newspaper Advertisements
• Pens
• Website
• Extra Credit
• Word of Mouth (T-Shirts)

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Mass Email

• Event information
• Catchy subject lines
• Short emails
• Links to websites

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Dorm Advertisements

• Distributed in dorm mailboxes
• Includes
• Cartoon
• Slogan
• Website
• Event information

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Flyers

• Distributed at College Gate
• Including
• One relevant fact
• Campaign slogan
• Website
• Event Information

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Newspaper Advertisements

• Advertisements in The Post
• 14,000 copies distributed Monday-Friday
• Copies distributed at 200 locations in Athens
• 8,000 inserts once per month for 3 months
• Advertisements will contain
• A summary of the case
• Website information
• Upcoming event information
• The campaign slogan

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Pens

• 1,500 pens distributed
• To random upper-level classes
• At OU-sponsored events
• Throughout campus on College Green, dining halls,
  and Baker Center
• Pens will contain
• Slogan
• Website

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Websitewww.ohiou.edu/brownvboard

• List all upcoming events on calendar
• Post events on OU homepage and on Diversity page
• Provide working link to Brown v. Board website

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T-Shirts

• Slogan on front
• Website on back
• Yellow with black lettering

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Radio Advertisements

• Broadcasted on Power 105
• Cumulative weekly audience 24,000
• Average Listener Age 18-25
• Three Months Ninety 30 second Ads
• Commercial will
• Present facts about Brown vs. Board
• Encourage people to participate in events
• Present the upcoming event

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Extra Credit

• Encourage professors to offer extra credit for
  attendance

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Budget

• Mass emails 0.00
• Dorm Advertisements 540.00
• Flyers 540.00
• Radio Advertisements 900.00
• Newspaper Advertisements 1080.00
• Pens 890.00
• Website 0.00
• Extra Credit 0.00
• T-Shirts 900.00
• 
  ________________
• Total Budget 4850.00

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• Questions?