Moores Technology LifeCycle

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Moores Technology LifeCycle

• Business 119BFall 2007

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(No Transcript)
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Early Market. Aim for product leadership
recognized by innovator-gatekeepers and
visionaries with money
Mesh networks are not so very new their
conceptual lineage dates back to packet radio, a
kind of digital data transmission used by amateur
radio hackers in the 1970s. But investments in
more reliable and intelligent networks made
during the 1990s by the U.S. Department of
Defense renewed interest in meshes and within
the last five years, academic institutions like
MIT's Media Lab and startups like Aeria, BelAir
Networks, Ember, MeshNetworks (now owned by
Motorola), and Tropos Networks have rapidly
advanced the technology. (Disclosure Ember's
chairman and acting chief executive, Bob
Metcalfe, also serves on Technology Review's
board.) . . . . . . . The chief technical
challenge for meshes is the inherent
unreliability of wireless links. Because the
unreliability compounds with each hop, the size
of meshes is now limited. A related problem with
hopping is that, for now, moving nodes seldom
establish new connections "seamlessly" when a
network's topology changes, some transmission
paths can be temporarily disrupted. Therefore,
voice and video sit unhappily on meshes. Meshes
lack standards, too low-bit-rate mesh networking
has a standard called ZigBee that is supported by
around 100 companies, including Motorola,
Mitsubishi, Phillips, and Samsung, but
high-bit-rate communications have no such
standard (although the 802.11 committee of the
Institute of Electrical and Electronics Engineers
hopes to create one by next May).
Pontin, J. Mesh Networking Matters. (2005).
Retrieved September 5, 2005, from
http//www.technologyreview.com/articles/05/09/iss
ue/editor.asp?p1
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The Chasm. Establish a beachhead total
solution for a niche market
RSS has been the darling of Webloggers and news
hounds since it first began appearing in the late
1990s as a way to syndicate Web content. Up to
now, however, there have been few applications
for the technology within enterprises. That may
be changing. Two enterprise RSS providers are
teaming with XML security company Reactivity to
provide secure RSS features that could allow the
technology to be used for everything from notices
of credit card transactions to supply chain
management, according to Andrew Nash, chief
technology officer of Reactivity Inc., which
makes secure XML infrastructure products. On
Monday, Reactivity, of Belmont, Calif., will
announce new features for its secure XML gateway
products that can secure, encrypt, and
authenticate access to RSS feeds, as well as
transform RSS data to and from other XML
formats. Reactivity will also announce
partnerships with RSS service providers
SimpleFeed Inc. of Palo Alto, Calif. and
FeedBurner of Chicago-based Burning Door
Syndication Services Inc., to offer a secure RSS
service to publishing services and clients, said
Joelle Gropper Kaufman, director of marketing at
Reactivity.
Roberts, P.F. Secure RSS Courts Enterprise
Adoption. (2005). Retrieved September 5, 2005,
from http//www.eweek.com/article2/0,1895,1855477
,00.asp
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The Bowling Alley. Leverage success in one niche
market to enter another and build an all-purpose
solution/product
RFID suppliers should see a sharp escalation in
demand in mid-2006. That's when manufacturers are
expected to first start moving from pilot tests
to large-scale RFID deployments as new,
industry-standard RFID technology comes to
market, says Tom Miller, president of RFID
systems supplier Intermec, part of automation
giant UNOVA. Called Gen 2 RFID, these new readers
and tags will be cheaper, a lot more accurate,
and work at distances up to 30 percent longer
than their predecessors. Many manufacturers
have been waiting to deploy RFID until Gen 2
comes out in late 2005 to early 2006. That's
because this long-awaited new technology is
incompatible with previous generations of RFID.
But when it does hit the market, manufacturers
should start moving to RFID full speed.
The Second Wave of RFID Technology. (2005).
Retrieved September 5, 2005,from
http//www.cio-today.com/story.xhtml?story_id1030
0002BBSN
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The Tornado. A period of 100 year to year
revenue growth -- just ship to build market
share aim for gorilla status
DisplaySearch, the worldwide leader in flat panel
display (FPD) market research and consulting,
indicated in its latest Quarterly Desktop Monitor
Shipment and Forecast Report that worldwide LCD
desktop monitor shipments grew on track with
previous predictions, rising 7 Q/Q to 22.7M
units in Q1'05. This growth represents a unit
shipment growth of 44 Y/Y, continuing the 26
Q/Q growth seen in Q4'04 brought on mainly by the
aggressive street-level price points which began
to hit the market in the fall of last year. For
the quarter, the three most popular LCD monitor
sizes continued to carry average retail price
points of 199 for 15", 299 for 17" and 399 for
19", which increased penetration of LCD-based
desktop solutions to reach a record high
penetration rate of 63.6 of the total Desktop
monitor marketplace in Q1'05. The increased
demand that yielded record revenues of 8.2B in
Q4'04 was not enough to overcome the continued
aggressive industry price points, so revenues
dropped 5 to 7.8B in Q1'05.
DisplaySearch Report Indicates Q1'05 LCD Desktop
Monitors Rise 7 Q/Q LCD Monitors Account for
Over 63 of Desktop Displays Shipped Worldwide in
Q1'05. (2005). BusinessWire. Retrieved
Septermber 5, 2005 from LexisNexis Database.
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Main Street. whole product 1 strategy to
tweak the product create new revenue streams
Today, Apple commands 80 percent of the MP3
player market and 75 percent of online music
sales. But even as analysts predict another
massive holiday sales season for the company this
year, many believe Apple's reign will last only
another 12-18 months before the playing field
levels out.
Digital Music King May Lose Crown. (2005).
Retrieved September 5, 2005,from
http//www.cnn.com/2005/TECH/ptech/08/22/music.app
le.reut/
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MIS Management Perspective
Based on Luftman, Table 7.1
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Sources

• Del Vecchio, J. The Tech Adoption Life Cycle.
  found at http//www.fool.com/research/2000/foolsd
  en000825.htm
• Luftman, J. et al. (2003) Managing the
  Information Technology Resource. Prentice Hall
  ISBN 0-13-035126-1 Chapter 7
• Moore, G. A. Inside the Tornado Marketing
  Strategies from Silicon Valley's Cutting Edge
  ISBN 0887308244