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Blue Pie Productions A presentation for Blue Pie
artists on how we deliver our music to the WORLD!
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Blue Pie online marketing growing traffic for
our artists and clients how do we do this?
Blue Pie Promotional sites
Blue Pie Newsletter
Blue Pie Shop
Web Radio stations
Music 4 Life 4 Living 4 Ever 4 U 2 NJOY
Blue Pie Artists 200
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Blue Pie has some cool tools to get your music
and us noticed

• Newsletter Fortnightly newsletter to 4500
  subscribers
• Song Catalog We submit up to 50 songs a month
  with Song Catalog for consideration for licensing
  into film, TV, Cable and TV ads.
• Blue Pie clients We have completed many
  successful licenses of our catalogue. Recent
  license sales include the Foundation Diane
  www.foundationdiane.org with Tommees song Blah
  Blah Blah as the main theme song and Marco Esu
  for the Drs Newsletter website theme
  www.drsnewsletter.com there are many more so
  look at the licensing section in our website.
• Web Radio Blue Pie operates 5 web radio stations
  including our very own web radio station called
  Blue Pie Muzik 4 U check it out at
  www.bluepie.com.au/blueradio and Fringe Radio
  www.fringeradio.com
• Web Services We review your website to make it
  more effective . We have tripled our artists
  website traffic over a 12 month period and the
  traffic continues to increase.
• Ringtones We can create your very own ringtone
  for the best track in a release and promote this
  through our ringtone site with Blue Sky Frog. See
  our ringtone site http//bluepie.blueskyfrog.com
• Blue Pie Shop Sales of your CD on line through
  our own Blue Pie shop at www.bluepie.biz and
  through our partner www.CDSTREET.com

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So how big is our digital distribution footprint ?

• We have over 160 eTailers ( Electronic
  retailers ) that we
• distribute with.
• Stores include www.mycokemusic.com www.msn.com
  
• www.itunes.com to name a few. Please review our
  site for
• more information.
• We operate our own ringtone site through Blue
  Sky Frog.
• Have a look at the front of the Blue Pie site.
• We link our artists releases to our web radio
  stations to help sell their music.
• We have an expanding partner base and they are
  continually increasing their retail partners.
• Of the 350 legal download services on the
  planet, we currently deal with 1/3 of the
  retailers through our partner network. This is
  growing. Check out our website for more
  information. Have a look in GOOGLE and search on
  Blue Pie to see the many listings. Key in your
  name and see where you are appearing.

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One of our marketing promotion pages this is on
the main page of Blue Pie
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What kind of sales can I expect to achieve
through Blue Pies digital retailers?

• The average good quality release should generate
  approx Gross sales of 350 per release over a
  year with no marketing. If the track is hot and
  with solid marketing behind it, and receiving air
  play, then this can increase to 5 to 10 times
  this number very quickly and grow from there.
• iTunes and MSN are the main retailers then Yahoo
  Music.
• Compilation license sales will increase sales.
  This is where we have a track placed on a
  compilation album. These represent increased
  value to the consumer and they can generate good
  revenue for all.
• Sales of Ringtones are subject to marketing. The
  more you market the more you will sell.
  Restrictions occur if you do not have a clear
  strategy. We need to provide the fan customer
  good reasons for a them to buy the ringtone. Is
  the track hot? Is it funny? etc. What's the
  story on the track etc? Only the best tracks
  should be considered for ringtones.

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Why does it take so long for my music to sell I
want to be a star now!!!

• Every business in the world takes time to grow.
  All the super stars like Britney Spears are 3 to
  5 year projects that the major labels like Sony
  have planned many years in advance to turn into
  stars.
• A product is only as good as the marketing behind
  it. A marketing budget is like the defense
  budget. If you dont have a budget, then you do
  not have any defense. Sales are directly linked
  to the amount of marketing we conduct.
• The planet produces more music than ever before
  and the competition for market share is extremely
  competitive.
• When you add it all up, the key to success is the
  same for all business. You have to have a solid
  plan, a great team, capital, and some luck!
• Repetition is the key to success. Playing as many
  live gigs that you can, marketing the music,
  contacting the fans, having a good website,
  having a good manager, great reviews by the
  press. All these factors combined the recipe
  that will turn you into a successful artist. How
  far you go is up to the fans!

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So Tell me who is listening and who is checking
out The Blue Pie website?

• Blue Pie has over 4800 people on our website
  every week as _at_ December 2005.
• We have over 5000 people tune into our web radio
  stations FRINGE and BLUE PIE MUZIK 4U every
  month.
• 85 of our traffic on our site and stations is
  from the USA, UK, JAPAN and EUROPE.
• We receive 2 to 3 requests each week to partner
  with labels in places like the USA and Argentina.
  
• Our artists are gaining global recognition .in
  particular with FINTAGE in the Netherlands.
• We have 4500 people in our company newsletter
  and growing every week. We have 14,000 people in
  our travel newsletter.
• Our combined web traffic including artists and
  the label has over 8000 people visiting our sites
  each week. This is up 300 over last year.

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So we are a team then Now I understand! MGN and
your music to the world

• We are a team.
• Teamwork is what this is all about. We can not do
  everything . So we need your help to make this
  all work.
• In every team we have a coach the players and
  the spectators or the fans. Together we can
  achieve greatness for all.
• We have outlined a check list on the next slide
  of the things that we would like to ask for your
  help with.

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What can I do to help How can we as artists help
Blue Pie So that we help ourselves?

• Tune into Fringe Radio and Blue Pie Radio every
  day and support your label stations. Get your
  friends to tune in .. Send them an email and get
  them to listen to you.
• If you have a ringtone get people to download
  it from the site on our home page have this as
  your theme song on your phone promote yourself
  .. We do this all the time on our phones at Blue
  Pie.
• Get as many of your friends to join our
  newsletter and your fan newsletter. It is as easy
  as going to our website and then getting them to
  fill the form out. If you can get their
  permission then do this yourself to save time. If
  everyone can get 5 people a week . Then that
  means we should be able to get over 300 people
  a week joining.
• Get your friends to support your music and
  download a song or two. It all helps and this is
  cheaper than buying a CD.
• Make sure that you get peoples email address
  details every time you play a live gig. Try and
  collect as many as you can at the gigs. This
  allows us to email them every 2 weeks with all
  the updates on Blue Pie and your music.
• If you have an IDEA .. Write it down .. Read it
  over . Think about it and then send it to us
  in an email . And make sure that it is well
  thought out . And super clear. We will then be
  able to get the team here to work on it.

THANKS FOR READING THIS . The rest is up to you
now.if you can do this . Then so can the fans
.. Its that simple and it works ! Damien ?