BIG FAT

1
BIG FAT
INDUSTRIES
101

• Trailer

201TM
You would have to walk seven hours straight to
burn off a super-sized Big Mac, fries and Coke.
2
In the U.S., we eat more than one million animals
per hour. Many are because of the fast food
industry.
3
Thats Heavy !

• In 2000, for the first time ever, the number
  of overweight and obese people in the world
  matched the number of underweight and
  starving1.2 billion!

4
McDonalds feeds more than 46 million people a
day more than the entire population of the
country of Spain, or more than the populations of
California and Florida combined!
On any given day in the United States,
one-quarter of the adult population visits a fast
food restaurant
5
McDonalds calls people who eat a lot of their
food
HEAVY USERS
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The Bottom Line

• The more of their products you consume the more
  money they make. (Which is why they dont
  emphasize moderation)

7
Color

• Certain colors attract your attention
• McDonalds colors, red and yellow, are known for
  promoting hunger and urgency in their customers
• The colors actually make the customers buy more
  food

8
Sounds Jingles

• The Big Fat IndustriesTM purposefully use catchy
  lyrics, tunes, and phrases that are easy to
  remember
• Oscar Meyer wiener song
• McDonalds Im lovin it
• Checkers You Gotta Eat!
• Mountain Dews Do the Dew
• Burger Kings Have it your way

9
Toys

• There is a reason the fast food industry puts
  toys in their kids meals To get kids to eat the
  food the toys come with!

10
McDonalds distributes more toys per year than
Toys-R-Us!
11
If you order one of the very few healthier items
at McDonalds you dont get a toy!
RIP-OFF!
12
Incentives

• Some companies will reward you for using large
  amounts of their products
• Mt. Dew, Pepsi

13
Educational Materials
The Big Fat Industries have created educational
materials to teach kids. Theyre not just
teaching you basic skills, theyre teaching you
to buy their products!

• Oreos Cookie Counting Book
• Hersheys Kisses Multiplication and Division
• Skittles Riddles Math
• Twizzlers Percentages Book
• Reeses Pieces Count by Five
• MMs Addition Book
• Hersheys Chocolate Weights and Measures

14
Every time you wear or use promotional items you
are helping the industries advertise to your
friends and everyone that sees you!
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Soda Consumption

• In 2004, the average American consumed 37
  gallons, or 59,000 calories, of carbonated
  beverages
• Six of the seven most popular soft drinks contain
  caffeine, which is mildly addictive
• Companies make enough soda each year to provide
  each person in America with 557 cans14

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U.S.A.
Thats not the kind of statistic you find on a
High Calorie Meal!

• 1 out of 3 kids are overweight.

IN THE
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MCDONALDS spent 656.5 MILLION on advertising in
2005

• In Dollar Menu Deals thats

656.5 million small orders of fries, or
19,050,223 pounds of FAT !

• (the weight of 1443 Elephants)

18
McDonalds Burger Went McMassive for World Cup

• McDonalds launched a new Big Mac for the World
  Cup in 2006. It is 36 larger than a regular Big
  Mac and it contains 669 calories.

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Promoting Value ?
FREE
refill on all large orders!

• Ever notice that you get a FREE REFILL if you
  buy the larger size?

I might need a doctor more than I need to swim
in soda. Is it really a better value to
possibly give up your good health?
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Fourthmeal Its the late night meal between
dinner and breakfast.
INTRODUCING Taco Bells 4th meal!
If people are getting more and more overweight,
why do we need to add another meal?
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What about healthy, value-menu items?
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What about regular menu healthy, new choices?
How can they call these Healthy?...

• Some of the healthy choices are NOT as healthy as
  you may think
• McDonalds California Cobb Salad with grilled
  chicken and Cobb dressing - 45 Calories from Fat
• Taco Bells Fiesta Taco Salad (no shell) 46
  Calories from Fat
• Burger Kings Tendergrill Chicken Garden Salad
  with Honey Mustard dressing- 54 Calories From Fat

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JUNK FOOD
The Food and Drug Administration recommends you
get no more than 30 of calories from fat.
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What are we supposed to eat then?!?

• WERE NOT SAYING
• Dont consume the Big Fat Industries products.
  
• WE ARE SAYING
• Consume the BIG FAT INDUSTRIES products in
  moderation ONLY.
• Get 5 Fruits Vegetables a day!

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Credits

• Slide 1 - Supersize Me Website
  www.SupersizeMe.com 2005
• Slide 2 - Supersize Me Website
  www.SupersizeMe.com 2005
• Slide 3 - Worldwatch Institute Website
  worldwatch.org 2005
• Slide 4 - Schlosser, Eric. Fast Food Nation The
  Dark Side of the All-American Meal. New York
  Perrnnial, 2002. Supersize Me Website
  www.SupersizeMe.com 2005 U.S. Census
  FactFinder www.census.gov 2005.
• Slide 5 - Supersize Me Website
  www.SupersizeMe.com 2005
• Slide 6 - No Citation Necessary
• Slide 7 - No Citation Necessary
• Slide 8 - No Citation Necessary
• Slide 9 - No Citation Necessary
• Slide 10 - Supersize Me Website
  www.SupersizeMe.com 2005
• Slide 11 - No Citation Necessary
• Slide 12 - No Citation Necessary
• Slide 13 - No Citation Necessary
• Slide 14 - No Citation Necessary
• Slide 15 - Jacobson, Michael. Liquid Candy How
  Soft Drinks Are Harming Americans Health. Center
  for Science in the Public Interest
  www.cspinet.org 2005.

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Credits (continued)

• Slide 16 - http//www.obesity.org/subs/fastfacts/o
  besity_youth.shtml American Obesity Association
  7/31/06.
• Slide 17 - African Elephant weight found on
  http//www.awf.org/wildlives/71 (African Wildlife
  Foundation ) and nutritional information from
  McDonalds corporate site.
• Slide 18 - http//news.bbc.co.uk/2/hi/uk_news/5003
  998.stm BBC News Online.
• Slide 19 - No Citation Needed
• Slide 20 - www.4thmeal.com http//www.fourthmeal.c
  om/index.cfm?eventmain.showAVT_AGE25AVT_GENDER
  FEMALE
• Slide 21 - McDonalds, Taco Bell, Burger King and
  Wendys Corporate websites for nutritional
  information.
• Slide 22 - McDonalds, Taco Bell, Burger King and
  Wendys Corporate websites for nutritional
  information
• Slide 23 - http//www.nabiscoworld.com,
  http//www.m-ms.com/, http//www.hersheys.com,
  http//www.fritolay.com http//www.fda.gov/fdac/s
  pecial/foodlabel/pyramid.html 07/31/06