Case 7 McDonalds

1
Case 7 McDonalds

• Chris Cella
• Weldon Garris
• Matt Higgins

2
Current and Future threats

• Wendys late night pick up window
• Restaurants that share facilities
• Health conscious consumers
• Mad Cow Disease

3
Flexibility

• Larger menu lines
• Increased innovation in food preparation and
  continued research and development
• What you want is what you get at McDonalds
  today.
• Continued franchise opportunities

4
Environmental Strategies

• Partnership with EDF
• Environment Defense Fund
• "total life cycle" approach to waste, examining
  ways to reduce materials from raw material
  extraction and manufacturing to its end use and
  ultimate disposal/recycling.

5
Burger King

• October 1st announcement
• Table service to be offered at all of Burger
  Kings locations