Branding: Building A Strong Asset

1
Branding Building A Strong Asset Your People!

• Baltimore PCC Education Seminar
• University of Baltimore
• March, 2009

2
Objectives

• Define branding
• Build your team
• Brand your team
• Sell your brand
• Benefits of branding

3
How Strong is Your Brand?
Dont leave home without it.
Fly the friendly skies.
Zoom, Zoom!
Its the real thing!
Melts in your mouth, not in your hands!
Be all you can be.
4
Great Branding Sticks!
5
Your Personal Brand

• is how your peers, managers, partners,
  customers, and others use to describe you in
  their own minds.
• This picture is created by others observing
  what you say AND what you consistently do.

6
Plain and Simple

• You arent defined by your job title and you
  arent confined by your job description. You are
  your brand. -Tom Peters
• A brand is what people say about you when you
  are NOT in the room. -Jeff Bezos - Amazon

7
Branding Your Biggest Asset

• Your people!
• Training 1 new employee costs each company 35 of
  their annual salary in time and training efforts.
  -Gallup 2004
• Statistics have proven that 97 of employees
  leave managers and not companies. -Gallup 2004

8
Branding More than meets the eye!

• Talents Strengths
• Values Beliefs
• Personal Experience
• Ability to Influence
• Ability to Execute
• Drive for Results
• Thinking Style
• Relationship Skills
• Leadership

• Team Members
• Job Titles
• Department
• Location

9
Building the Team

• Select for Talent
• Set Expectations
• Focus on Strengths
• Develop People

10
Building the Department

• Empower your team to use their knowledge and
  judgment to answer customer questions.
• Grow and develop staff in their current roles.
• Analyze the talent pool and identify staffing
  holes.

11
Branding Tricks of the Trade

• Department Procedure Manual
• Company Mail Guide
• Consistent Operation
• Communication
• Knowledge
• Experience
• Image

12
Good Branding Creates

• A Corporate Consultant!
• Knowledgeable and experienced staff
• Utilize technology and training
• Understand the mailing industry
• Professional organizations and publications
• Meets the internal and external needs of the
  organization
• Knows the impact and acts as a catalyst for
  change.

13
Sell Your Brand

• Communication
• Industry Contacts
• Internal Customers
• Be the Change Agent!
• Measure
• Department Productivity
• Impact of Change
• Create Value and Tell EVERYONE!

14
Remember

• Your brand is defined everyday!
• Id love to help, but
• I plan to get to it when
• I should have some time next
• Next quarter I should.

15
Understand Your Brand

• Know your value
• Others must understand the benefit of your
  involvement
• Build trusting relationships
• Be predictable

16
Branding Habits

• Timeliness
• Keep your commitments
• Complete the task
• Practice common courtesy
• Say please and thank you
• Open a door
• Smile

17
Branding Benefits

• Provides a credible, distinctive, and trustworthy
  image
• Projects a compelling message
• Creates focus in a fast-paced world

18
Branding Next Step

• Share knowledge and talents with team, management
  and industry colleagues
• Helping is not a competition!
• Identify common problems, goals and solutions
• Acknowledge achievements of others
• Introduce others into your business network

19
You Make the Difference!

• Questions? Comments? Discussion?

20
Thank You

• Dana McCormick
• Operations Manager
• Wells Fargo Home Mortgage
• 8480 Stagecoach Circle
• Frederick, MD 21701
• 240-586-6351
• Dana.R.Mccormick_at_wellsfargo.com