Gore was trying to innovate!

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2006
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2006
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2006
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Gore was trying to innovate!
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2000 US Presidential election
I will fight for change
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The Secret Language of Leadership
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In the first 90 seconds, Gore mentioned eleven
separate government programs.
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20 Communication Devices To Get
Attention Generally Effective The story of the
audiences problems The story of how you handled
adversity A warning A challenge A question A
metaphor Have the audience do something
unexpected. Share something of value Admission of
responsibility A relevant musical performance
Moderately Effective The real thing A surprise An
extraordinary offer The story of an opportunity
for the audience. A springboard story A
joke An image Generally Ineffective How the
conclusions were reached The story of who your
company is Facts, data, analyses.
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The Secret Language of Leadership
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How to stimulate desire A story that communicates
a complex idea and spark action.
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Gore 2000 Story 1 Texas fires
I want to compliment the governor on his
response to those fires and floods in Texas. I
accompanied James Lee Witt down to Texas when
those fires broke out. And FEMA has been a major
flagship project of our reinventing government
efforts. And I agree it works extremely well
now.
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• Springboard storytelling
• Storytelling that can communicate a complex idea
  and spark action.

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Gore 2000 Story 2 Caley
A fifteen-year-old girl named Caley, who is in
Sarasota High School. Her science class was
supposed to be for twenty-four students. Shes
the thirty-sixth student in that classroom. They
sent me a picture of her in the classroom. They
cant squeeze another desk in for her, so she has
to stand during class. I want the federal
government, consistent with local control and new
accountability, to make improvement of our
schools the number one priority so Caley will
have a desk and can sit down in a classroom where
she can learn.
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• Springboard storytelling
• Storytelling that can communicate a complex idea
  and spark action.

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Gore 2000 Story 3 Winifred Skinner
There is a woman named Winifred Skinner here
tonight from Iowa. I mentioned her earlier. Shes
seventy-nine years old. She has Social Security.
She gets a small pension, but in order to pay
for her prescription drug benefits, she has to go
out seven days a week several hours a day picking
up cans. She came all the way from Iowa in a
Winnebago with her poodle in order attend the
debate here tonight. I want to tell her, Ill
fight for a prescription drug benefit for all
seniors and fight for the people of this country
for a prosperity that benefits all.
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Gore 2000 Story 3 Winifred Skinner
How Gores Story Was Parodied
My opponent wants to cut taxes for the richest 1
percent of Americans. I, on the other hand, want
to put the richest 1 percent in an ironclad
lockbox so they cant hurt old people like
Roberta Frampinhamper, who is here tonight. Mrs.
Frampinhamper has been selling her internal
organs, one by one, to pay for gas so that she
can travel to these debates and personify
problems for me. Also, her poodle has arthritis.
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The Secret Language of Leadership
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Abstract Programs
Data Sources Medicare Current Beneficiary Survey
(MCBS) - The MCBS is an on-going, multipurpose
survey of a nationally representative sample of
aged and disabled people with Medicare. MCBS is
sponsored by the Centers for Medicare Medicaid
Services (CMS). It is the only comprehensive
source of information on the health status,
health care use and expenditures, health
insurance coverage, and socioeconomic and
demographic characteristics of the entire
spectrum of people with Medicare. Data from MCBS
enables CMS to ascertain all types of health
insurance coverage and relate coverage to
beneficiary spending for copayments, deductibles,
and non-covered services. Medicare Claims Data -
A claim (sometimes called a bill) is a request
for Medicare payment for services and benefits
received by a Medicare beneficiary. Medicare
Advantage health plan data from the Adjusted
Community Rate Proposals including the Plan
Benefit Packages (ACRP/PBP) - The Medicare
Advantage organizations submit data to the
Centers for Medicare Medicaid Services once a
year. The data describes the benefits they intend
to offer to people with Medicare, as well as the
associated costs. Once Medicare approves the
proposal, the benefits can't decrease and the
costs can't go up throughout the calendar year.
Quality and Beneficiary Satisfaction Data - This
includes information on things like the
percentage of plan members with Diabetes and the
overall rating of health care received. The
quality data is compiled from the Health Plan
Employer Data and Information Set (HEDIS) and
the beneficiary satisfaction information comes
from the Medicare Consumer Assessment of Health
Plans Study (CAHPS). Managed Care Disenrollment
Information - This includes information on the
percentage of members who chose to leave their
Medicare Managed Care Plans and the reasons they
chose to leave. The reasons data comes from the
Medicare CAHPS Disenrollment Reasons Survey.
Medigap Plan and Premium Data - CMS gets some
Medigap plan data directly from those insurance
companies that voluntarily give their data to us.
If we don't get data from an individual insurance
company, we get basic information about the
company and their Medigap plans from the State
Department of Insurance. We use the most recent
data available to us in our out-of-pocket cost
calculations and in our display of premium ranges
for each plan type in each state. Helpful
Contacts Data - CMS keeps a database of important
contact information that is useful to people with
Medicare. The contact information is checked at
least once every three months.
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Bush told very simple stories
Look, this is a man who has great numbers. He
talks about numbers. Im beginning to think not
only did he invent the Internet, but maybe he
also invented the calculator.
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2000 US Presidential election
I will fight for change
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How do you spark sustained innovation?
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The myth of the lone genius
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Rapid, sustained innovation happens in hot spots
Why Some Teams, Workplaces and Organizations
Buzz with Energy and Others Dont
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What is a hot spot?

• Everyone is pulling together,
• Everyone is energized and enthusiastic,
• Everyone helps each other
• Everyone willing to go the extra mile
• Whats in it for us?
• One for all and all for one
• The group achieves things that go way
  beyond what anyone expected.

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

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the opposite of a hot spot

• Everyone is not pulling together,
• Everyone is not energized and enthusiastic,
• Everyone is not helping each other
• Everyone is not willing to go the extra mile
• Whats in it for me?
• The group may well achieve a lot
• BUT its not much fun.

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

It often resembles a basket of crabs.
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Exercise Think of a time when you were in a hot
spot

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

• Everyone was pulling together,
• Everyone was energized and enthusiastic,
• Everyone helped each other
• Everyone was willing to go the extra mile
• What was in it for us?
• One for all and all for one
• The group achieved things that went way
  beyond what anyone expected.

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Exercise Find a partner and tell them the story
of your hot spot

• How did the hot spot come into existence?
• How did it feel being in the hot spot?
• Would you like to recreate that experience?

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

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How do you create and sustain a hot spot?
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• You create a hot spot by - selection
• mentoring
• incentives

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You cant create a hot spot. Its a matter of
luck. Or chemistry.
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How do you create and sustain enthusiasm for
change?
Only in america!
Only throughstorytelling!
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How do you inspire people to want to change?
Last nights workshop

• Tools That Generally Work
• A springboard story
• Actual live experience
• Externalization with a new story
• A metaphor
• The story of who we are
• A common memory story
• A positive challenge

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How do you inspire people to want to change?

• Tools That Generally Work
• A springboard story
• Actual live experience
• Externalization with a new story
• A metaphor
• The story of who we are
• A common memory story
• A positive challenge

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How do you create sustain a movement?
The story of who I/we have been
The story of who we are
The story of who we are going to be
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Hypothesis 1 Teams and communities are the same
as marriages and families.
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Hypothesis 2
All happy families are alike. Every unhappy
family is unhappy in its own way.
Tolstoi Anna Karenina
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Pericles Funeral Oration
Thucydides The Peloponnesian Wars Book 2
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Henry V
Shakespeare Henry VAct IV, scene iii
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Abraham Lincoln
Gettysburg Address, 1863
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Jack Welch
CEO, GE
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Herb Kelleher
CEO, Southwest Airlines
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Barack Obama
Presidential candidate
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The Dark Cousin
Define us in opposition to
Them
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Scare em
Republican Presidential campaigns 2002 and
2004The Clinton 3 am commercial
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Lets create a hot spot!
Exercise
Think of a group that you would like to turn into
a hot spot

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

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Lets create a hot spot!
Effective presentation to spark innovation
Craft the story of who we are
Intuit the story of the group
Get clear on the goal
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Lets create a hot spot!
What is the goal of this group?
Exercise

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

• Is the goal of the group worthwhile?
• Can it be reformulated so that it is
  worthwhile?

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Lets create a hot spot!
Effective presentation to spark innovation
Craft the story of who we are
Intuit the story of the group
Get clear on the noblegoal
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Lets create a hot spot!
Exercise
Getting to the level of the unique individual
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Lets create a hot spot!

• Get into groups of three
• First, tell the story of the person who doesnt
  share the goal in the third person. It ends
  Thats why they dont share the goal.
• Then tell the same story in the first person. It
  ends And thats why I dont share the goal.
• Then tell the same story in the second person.
  It ends And thats why you dont share the
  goal.

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Lets create a hot spot!
The story of who we are
The story of who I/we have been
The story of who we are now
The story of who we are going to be
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Lets create a hot spot!
Exercise D Composing the story of who you have
been
1. Think of a time when you faced adversity that
is related in some way to your goal.
The relation may be one of -
causation (because of my experience, I am driven
to pursue that goal) - analogy (the adversity
that I faced is similar to the adversity we all
face) - common problem (the adversity I faced
is caused by a problem we all face) - likeness
(I am a winner we can all be winners) 2. Give
the date and the place. 3. Show how you felt
about the situation. 4. Show how large were the
obstacles. 5. Show how you overcame the
obstacles. 6. Is your story aligned with the
goal? 7. Can you make your story flow in some way
towards the story of who we are?
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Lets create a hot spot!
The story of who I/we have been
The story of who we are
The story of who we are going to be
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Lets create a hot spot!
Exercise E Composing the story of who we are

• 1. Tell brief stories or vignettes of
  activities, attitudes or values of the audience
  that are compatible with attaining your goal.
• e.g. Pericles We are a people that believes in
  democracy.
• e. g. Kelleher We are a company dedicated to
  air travel that is safe, affordable and fun
• e.g. Obama We are all tired of these problems
  not getting solved in Washington DC
• In telling these vignettes, show how people feel
  about the situation.
• Show how widely and strongly the activities,
  attitudes or values are shared.
• In telling these vignettes, make sure there is a
  the link to the story of who you have been.
• In telling these vignettes, show how they link
  in some way to the story of who we are going to
  be.

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Lets create a hot spot!
The story of who I/we have been
The story of who we are
The story of who we are going to be
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Lets create a hot spot!
Exercise F Composing the story of who we are
going to be

• 1. Paint a word picture of what the world will
  be like when your goal is achieved.
• In painting this picture, show how people will
  feel about the situation at having achieved the
  goal.
• In painting this picture, show how we will have
  got from here to there.
• In painting this picture, show why the attainment
  of this goal is necessary and/or inevitable.
• In painting this picture, point to the links to
• The story of who you have been
• The story of who we are

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Lets create a hot spot!
Combine the three stories together
The story of who I/we have been
The story of who we are
The story of who we are going to be
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My next book
How do you reverse engineer hot spots?

• A team
• A workgroup
• A school
• A community
• A network
• A family
• A marriage
• A political party

How do you create and sustain these highly
energized and innovative social groups?
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Help me write the book
Do you know of a hot spot that is worth writing
about?
Work with me on turning a dead spot into a hot
spot.?
Let me know about it!
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What weve covered today
Madelyn Blair Obstacles to innovation Dorothy
Leonard How stories help or hurt
innovation Linda Coffman Digital stories in
PG Claudia LAmoreaux Second Life
innovation Steve Denning Hot spots of innovation
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