Custom Design Online

1
Custom Design Online

• Brandon Beam

2
Custom Design Links

• T shirts
• Bumper stickers
• Ic3d.com (custom jeans, pants)
• Bicycles
• http//www.cyclepaths.com/bikes/sc/superlight-cus
  tom.html
• GOOD SITE http//custom.kleinbikes.com/road/optio
  ns/index.html
• Linked from http//www.totalbike.com/news/article
  /822/
• Cars _at_ Fords website
• Inline Skates
• http//www.xxxsports.com/buildinlsk8opt.php3
• Computers
• Dell.com
• http//www.directpc.ca/build-pc.ref
• www.micz.com/priceit.html
• Golf Trips http//www.golfdaytonabeach.com/pages/
  customize.asp
• Golf clubs
• www.rangergolf.com/

3
Most Popular

• Online Stores/Warehouses
• 1. Computers
• Golf Clubs
• Distant Second
• Still an unexpected surprise
• Bike Shops
• Autos
• Potential
• Fords site is the easiest to navigate
• Clothes
• Doomed??

4
Problems

• Shipping lag times- delays for customers to
  receive product
• Multiple suppliers
• Supplier relations and Order rules
• Supply chain blurs
• Loss in production efficiency by producing on
  demand and not producing batch.
• Warehouse stock outs vs. over stock
• The market loses its predictability because
  dependencies disappear.
• Legalities
• Are there issues with mismatching components?
• Return policy nightmare! all sales are final.
• Can the Product be easily and affordably shipped?

5
Advantages

• Customers are able to have more control of the
  products they buy
• Computers make this strategy efficient
• Web presence allows the ability to reach a large
  geographic
• First Mover Advantage
• In many niches it is a new business strategy

6
Considerations

• Brand Awareness for a custom product
• Comparing apples and oranges
• CMAX had none. (No longer in business)
• NikeID (Revamped their website in Feb.)
• Target demographic
• Are they web users?
• Do they trust eCommerce and web transactions?
• Standardization
• Are the products standardized
• Interchangeable

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Potential

• Firstly Requires
• Products with interchangeable parts (a practical
  issue)
• Performance or cosmetic enhancement related (as a
  buyer incentive)
• Examples (aligned in my interests)
• RC Cars
• Paintball
• Snowboards
• Inline Skates!

8
Questions?Thanks.