Reshaping the newsroom

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Reshaping the newsroom

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Measuring impact online

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Reshaping the newsroom

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Aims of Heralds reorganization

• Serve all fronts from print to radio to online
• Create 24-hour news operation
• Improve and speed up decision making
• Shape desks to handle crafts across all platforms
• Enable exchange and contributions from readers
• Bring more energy, liveliness, creativity to our
  work

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Continuous News desk

• The brain of the newsroom moves decisions from
  editors offices to center of room
• Led by a duty officer (a revolving role of dept.
  heads, desk leaders,managing editors)
• Includes representatives of all key desks
• Directs news coverage, leads newspaper planning,
  prepares for tomorrow

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Creating a 24-hour newsroom

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Improving online speed and quality

• Vastly increasing the pace and quality of
  updating
• Creating distinct online editions based on key
  traffic points
• 630, 830 and 1130 a.m.
• 230 p.m., close of the day
• Rewriting best stories for morning editions
• Recirculating good stories during slow stretches
• Develop separate approach for weekend stories

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Measuring impact of new elements

• Steady, dramatic climb in online readers
• MiamiHerald.com passes 4 million unique visitors
  per month
• ElHerald.com reaches about 500,000 visitors per
  month

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Unique Visitors Over the Year
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Measuring impact of new elements

• Steady, dramatic climb in online readers
• MiamiHerald.com passes 4 million unique visitors
  per month
• ElHerald.com reaches about 500,000 visitors per
  month
• Seizing moments of big news
• Sean Taylor case hits record 1.7 unique users
  11/27/07
• Dolphin sale hits 1.5 unique users 12/18/07
• Bill Parcells hiring hits 1.4 million 12/19/07

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Peak Visit Totals since March
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Measuring impact of new elements

• Steady, dramatic climb in online readers
• MiamiHerald.com passes 4 million unique visitors
  per month
• ElHerald.com reaches about 500,000 visitors per
  month
• Seizing moments of big news
• Sean Taylor case hits record 1.7 unique users
  11/27/07
• Dolphin sale hits 1.5 unique users 12/18/07
• Bill Parcells hiring hits 1.4 million 12/19/07
• Seeing strong results of specialized content
• Political Currents goes from zero to 350,000
  visits per month

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Measuring impact of new elements

• Steady, dramatic climb in online readers
• MiamiHerald.com passes 4 million unique visitors
  per month
• ElHerald.com reaches about 500,000 visitors per
  month
• Seizing moments of big news
• Sean Taylor case hits record 1.7 unique users
  11/27/07
• Dolphin sale hits 1.5 unique users 12/18/07
• Bill Parcells hiring hits 1.4 million 12/19/07
• Seeing strong results of specialized content
• Political Currents goes from zero to 350,000
  visits per month
• Story comment reached nearly 500,000 last month
• Miami.com launches in beta form with goal of
  200,000 per month

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