Presented by Bob Jackson

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Gardners Books The Digital Warehouse An overview
about Gardners combined physical and digital
wholesale distribution for Booksellers and
publishers
Presented by Bob Jackson Commercial Director,
Gardners Books Ltd
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Gardners Physical books background

• Gardners are an Independent, family-run company
  since 1986
• Solid financial partner with proven history of
  growth and investment in the wholesale business
• Respected trade partner with all book industry
  participants
• Experienced management team
• Proven in-house IT expertise

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Warehouse overview

• Custom built 350,000 square foot warehouse
• Situated on a 10 acre site
• Operating 24 hours a day
• Employing 800 staff

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The LARGEST range from a UK Wholesaler

• Stock Catalogue of 800,000 titles from 4,000
  publishers
• 360,000 physical stock lines
• 300,000 print on demand lines
• 140,000 Gardners extended catalogue lines

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The LARGEST range from a UK Wholesaler

• Over 25 miles of shelving
• Over 5 million books in stock at any time
• Over 100,000 books shipped worldwide every day

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The latest STATE OF THE ART technology

• Our sortation equipment can process over 100,000
  books per
• day into 750 locations
• This allows us to consolidate orders at the time
  of picking
• Pre-orders can be processed directly on receipt
• This all helps to enhance our turnaround time

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The latest STATE OF THE ART technology

• Hi-Bay storage project
• 500,000 title capacity
• Latest Goods to Man Pick By Light
  technology
• Potential for future expansion

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B2C ORDER FULFILMET operation

• Gardners Home Delivery operation began in 1997
• Continual investment in our fulfilment operation
• Consolidation and bulking services available

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B2C ORDER FULFILMET operation

• Bespoke stationery options
• Gift wrap service and packing insertion options
• Competitive range of proven and trusted carrier
  choices
• High quality packaging materials

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EASY ENTERTAINMENT.CO.UK website

• Fully transactional white label online
  bookstore
• You can customise colours, fonts, add a logo and
  much more
• The site uses our stock catalogue feed of
  800,000 titles
• Available from just 25 per week
• Sterling, euro and dollar pricing options

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NEW DIGITAL WAREHOUSE

• Gardners new Digital Warehouse will be providing
  eBooks and Audio Downloads, along with Digital
  Marketing Material to major internet retailers
  from both Trade and Academic specialities.
• Available alongside our existing physical book
  range and
• services

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CONSUMERS in the future

• Buying more books than previously
• Have more choice of where to buy from
• Are very aware of discounts on chart books etc
• Are increasingly familiar with using the
  internet for both
• information and purchases

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COMPETITIVE retailing

• Competitive booksellers need the tools to do the
  job
• Access to a wide range of titles
• Access to a fast, cost effective supply chain
• Access to EPoS and internet technology solutions
• Access to Digital books and Digital content
• Access to competitive pricing
• Time to spend selling booksnot buying!

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HOW existing retailer booksellerscan compete
online
Booksellers need to be provided with the most
up-to date information and marketing materials
fortheir websites so they can createtheir own
USP
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eBook example
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eBook example
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eBook example
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VIEW INSIDE example
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VIEW INSIDE example
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Audio download example
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Audio download example
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Audio download example
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HEAR INSIDE example
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HEAR INSIDE example
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Digital Marketing Materials (DMM) example
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Digital Marketing Materials (DMM) example
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Digital Marketing Materials (DMM) example
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DIGITAL MARKETING MATERIALS

• Sample chapters
• Author interviews
• Book trailers
• Viral adverts
• PDF blads
• Movie trailers
• Audio and video clips
• Podcasts

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HOW IT WORKS eBook/audio download orders

• Electronic B2C order fulfilment

RETAILER RECEIVES ORDER
SENT TO OUR DIGITAL WAREHOUSE
CHECKS CARRIED OUT TO ENSURE THATTHE BOOK CAN BE
SOLD TO THE CUSTOMER
LINK TO DOWNLOAD THE eBOOK DELIVERED DIRECTLY TO
THE CUSTOMER VIA E-MAIL
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WHERE is the money?
eBooks and audio downloads are placed in a
digital warehouse on consignment. So
WHOLESALER PURCHASES FROM PUBLISHER
INCOME FOR PUBLISHER
RETAILER PURCHASES FROM WHOLESALER
INCOME FOR WHOLESALER
CONSUMER PURCHASES FROM RETAILER
INCOME FOR RETAILER
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What is the future?

• We are in a mass niche world where every
  specialist or mass requirement can be accessed
  and serviced
• We do know that publishers will continue to
  create great
• content and distribute it in a variety of BOTH
  physical and
• digital formats
• We also know the future provides a great
  opportunity to
• stimulate the consumer with the theatre which
  modern
• marketing materials provide
• The role of the retailer will also evolve and
  develop alongside
• the consumers expectations for instant
  information, content
• and variety

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INTEGRATED RETAILING

• Consumers will decide what to buy and where to
  buy it from,
• so booksellers need to have a presence both on
  the high street
• and on the internet to accommodate this
• With this combined presence pro-active
  booksellers are best
• placed to win the business if they see the
  opportunity
• Gardners Books is fully committed to supporting
  our 15,000
• account holders enabling them to sell both
  physical and
• eBooks in the high street and on the internet

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