Product Overview

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VineSweet Mini Peppers
Product Overview
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VineSweet Mini Peppers

• Background
• Product Attributes
• Marketing/Logistics
• Food Safety
• Sales / Contact

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A. Background

• In 1997, Bionova Produce Inc. established a step
  by step protocol for new product development,
  starting from concept generation to commercial
  roll-out.
• An internal product development committee
  integrated by RD, production, finance and
  marketing is responsible for the successful of
  new products.
• Once agronomics were satisfactory, the
  positioning, brand name and packaging is
  developed and evaluated through a market test
  with end consumers.
• A home placement test for the Vinesweet mini
  peppers was conducted in San Francisco and
  Philadelphia during 1999.
• After marketing variables of Vinesweet mini
  peppers were successfully tested, a 5 year
  marketing plan was developed and implemented.

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B. Product Attributes
VineSweet Mini Peppers

• Unique Size...
• Sweeter than Bell Peppers...
• Assorted Colors...
• Multiple Purpose (Salads, snacks, etc)...
• Virtually Seedless...

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B. Product Attributes

• Unique product Sweeter than bell peppers
• Come in colorful red, yellow and orange
• Convenient size no waste
• Versatile (salads, stir-frying and snacking)
• Virtually seedless
• Preferred by top chefs in the country Sweet
• Crunchy
• Cholesterol, sodium and fat-free
• Bite Size
• Kids love them!

The CRUNCHY little PEPPERS with the BIG, sweet
taste!!
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C. Marketing / Logistics
Our Vine Sweet Mini Peppers are sold in the
following presentations A) 14 Lbs Bulk
Carton B) 12 x 1 Dry Pint Clamshell Carton
C) 8 x 2.0 Lbs Clamshell Carton D) 9 x 2 Lbs
Zipper Bags E) 8 x 1.5 Lbs Clamshell Carton
Special Packs are developed to fit the
customers needs
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C. Marketing / Logistics
A) 14 Lbs Bulk Carton 14 pounds per carton
96 cartons per pallet Assorted Yellow, Orange
and Red color Loose/Bulk packed Ideal for
food service and wholesalers
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C. Marketing / Logistics
B) 12 x 1 Dry Pint Clamshell Carton 12 dry
pints per carton 144 cartons per pallet
Assorted Yellow, Orange and Red color Ideal
for retailers
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C. Marketing / Logistics
C) 8 x 2 Lbs Clamshell Carton 8 - 2 Lbs
Clamshell per carton 60 cartons per pallet
Assorted Yellow, Orange and Red color Ideal
for wholesale-retailers
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C. Marketing / Logistics
C) 9 x 2 Lbs Bags Carton 9 - 2 Lbs Clamshell
per carton 60 cartons per pallet Assorted
Yellow, Orange and Red color Ideal for
wholesale-retailers, or club stores.
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Food Safety Certification

• All Fields and Packhouses are certified by
  Primus Labs for Food Safety
• All pesticides and fertilizers are used within
  EPA Standards
• Available as 100 Certified - USDA Organic.

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Other Items Handled
Vine Ripe Tomatoes Roma TomatoesCherry
Tomatoes Grape TomatoesGreen Bell Peppers GH
Color Bell PeppersTable Grapes CucumbersMelons
Squash (Labels MASTERSTOUCH SIGNATURE BRAND)
Visit us at http//www.franksdist.com
http//www.masterstouch.com
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Availability
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Try us!!... We are available year round!!

• Vine Sweet Mini Peppers name and logo are
  registered trademarks of Bionova Produce Inc.
• Vine Sweet Mini Peppers Seeds and production
  methods are patented by Bionova Produce Inc.
• Vine Sweet Mini Peppers can only be
  grown/distributed by
• Bionova Produce LLC / Franks Distributing of
  Produce LLC

Visit us at http//www.masterstouch.com http//w
ww.franksdist.com
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Contact Information
Try us!!... We are available year round!!

• For Sales, Contact
• Juan Manuel Ibarra Pablos
• [phone] Office
• [phone] Cell
• juanmanuel_at_masterstouch.com

ARIZONA LOADING 3021 N. Grand Ave. Nogales, AZ.
85628-1586 [phone]
CALIFORNIA LOADING 1642 Silvas St. Chulavista,
CA. 91909-3366 [phone]
Visit us at http//www.franksdist.com
http//www.masterstouch.com