Cool and Uncool for Japanese Young Generation

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Cool and Uncool for Japanese Young Generation
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High School Girls

• Cutting edge of all the Trends
• Pioneer of Cool Stuffs

3
Uncool Fashion of High School Girls

• They liked to tan their skins really dark and dye
  their hair blond couple of years ago
• It was also thought cool to colour around eyes
  and lips white

4
Traditional Fashion

• We occasionally wear traditional dresses

5
Fashion trends

• Brands Thinking
• Ex Louis Vuitton, Fendi, Prada

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Tattoo

• Design is cool but not Kanji

7
Sports

• Baseball, Soccer, Basketball (international)

• Sumo wrestling (Japanese)

8
Language

• Japanese English Janglish
• - revenge ????
• Abbreviation Wards
• - Ex. Chocolate ---- Choco
• Game Center ---- Gacen
• McDonald ---- Mc
• Buzz Ward V.S. Dead Language

9
Cell phone -evolution-

• Multifunctional - not as just a phone
• - email, TV, radio, GPS, digital camera
• Fashionable

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Conclusion

• Young Generation tend to worship Westernized
  Culture not traditional Japanese Culture
• They create new trend by mixing Western and
  Japanese Culture
• They adopt new technology quickly
• Their trends change rapidly

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Have fun time in Japan!