Strategic Search Strategy

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Strategic Search Strategy

• This Custom Program delivers a cost effective
  solution for gaining Natural and Paid Results
• We educate our clients on SEO SEM Best
  Practices

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• We will present on
• MoreVisibility Background
• Keywords
• SEO
• Campaign Management
• Reporting
• SEM

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MoreVisibility Background

• Company founded in 1999 Recognized Leader from
  Inception
• Interactive Agency with a focus on generating
  presence in the major Search Engines.
• Named to the 2005 and 2006 Inc. 500, a list of
  the nations fastest growing private companies.
• Recognized by Jupiter Research for our client
  satisfaction and niche marketing expertise.

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• Our Clients Include

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Client Spotlight B to B

• "Oasis Outsourcing created a Web site but wasn't
  getting enough hits. Our name wasn't popping up
  very high in search listings. MoreVisibility
  analyzed the site and suggested new keywords.
  Since making the recommended Web coding changes,
  our site has received an additional 1,000 hits a
  month."

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Client Spotlight B to C

• Since working with MoreVisibility our gross
  sales have increased nearly 30. We are so
  pleased with their service and our results, we
  have decided to expand our search engine
  optimization efforts to include a Strategic
  Blogger Program, Marketing Console, and a more
  aggressive Paid Inclusion and Google Adwords
  campaign during the coming year.

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Committed to Best Practices

• Our Methodology is consistent with the submission
  criteria set forth by each of the Search Engines
  including Google, Yahoo, MSN ASK.
• Google Qualified Agency and Google Qualified
  Client Management Team, Yahoo Certified
  Ambassador and Member of MSN Search Advisory
  Council.
• Extremely targeted / Relevant traffic to your
  site

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What Makes Us So Different?

• We do not outsource our work
• Diverse client list
• Provide continual education
• Dedicated Team throughout campaign
• On-going support and SEO consulting
• Comprehensive Staff includes
• SEO Engineers
• Web Designers
• Programmers
• Copywriters
• Ad Copy Specialist on staff

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More Visibility's In-House Experience
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SEO Natural Search Keyword Selection Process

• Intelligent keyword choices are the foundation of
  a successful Search Engine Optimization program.
• Keywords need to be supported throughout the
  content of the website.
• What keywords are you trying to target?
• What keywords can be supported in the content?
• MoreVisibility will work with you to identify
  compelling and effective keywords for your SEO
  efforts.

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Keyword Selection Report
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MoreVisibilitys SEO Approach

• An in-depth Website Review (Audit) by our Natural
  Search Engineers will address important issues,
  both in writing and via a conference call.
• Website Review Format
• Identify website issues as critical, serious or
  security concerns
• Explain Relevancy
• Provide Resolutions

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This comprehensive audit has been designed to
address the following Optimization Areas

• Technical
• Design
• Content
• Marketing
• Penalties and Filters

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Technical Optimization

• Do you have a Robots.txt?
• What type of re-direct is in place or may be
  needed?
• Do you have any duplicate content issues?
  Canonicalization?

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Design Optimization

• How spider-able is your navigation?
• Do you have a sitemap?
• Do you have footer navigation?
• Do you have internal links?
• How targeted are your Title, Description and
  Keyword Meta Tags?

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Content Optimization A website needs Quality
Content to rank well.

• What is your code-to-content ratio?
• How frequently is your content updated?
• What is your keyword density?

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Marketing Optimization Offsite Marketing is the
2nd Most Important Factor for Search Placement

• How relevant are your inbound links?
• How many of those back links are being accepted
  by Google?
• What is the page ranking for your interior pages?
• How do you obtain quality links?
• Do you have a blog or other social media
  strategy?
• Who manages your blog or social media?

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Penalties and Filters

• How many pages do you have in the supplemental
  indexes?
• How many of the major search engines are indexing
  your website?

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Additional Program Components
Site Map Strategy Creation of Google Site Map
Yahoo Site Explorer Submission to critical
directories including Yahoo DMOZ Linking
Recommendations Quality links will be
recommended throughout the duration of the
Campaign
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Optional MoreVisibility Services

• Website Optimization Review
• Blog Development
• Link Building Program
• User Experience Consulting
• Competitive Analysis
• Customized On-Site SEO Training Program
• Optimized Website Redesign
• Webinars MV Knowledge Center

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How can a blog help your Business?

• Additional listings in the Search Engines
• Generates new content
• Branding
• Enhances Keyword Targeting
• Allows Back Linking
• MoreVisibility SEO Blog www.morevisibility.com/seo
  blog

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• Pro-Active Campaign Management Team is comprised
  of
• Client Strategist
• Campaign Tactician
• SEO Engineer
• Timeline for program launch and deliverables
• Insightful strategic analysis and ongoing client
  support

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• Benchmark Monthly Reporting

• Establish benchmark of current Organic Search
  Engine positions before MoreVisibility Program.
• Monthly reports to track progress by
• Keyword, current position, previous
• position and any changes from an
• organic standpoint.
• These reports are emailed to you and discussed
  with your Client Strategist

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• Exclusive Yahoo SEO Component (Optional)
• Paid Inclusion Program
• MoreVisibility is a Certified Yahoo Ambassador
• Advanced submission technique
• Content driven submit pages not keywords
• Hybrid between Organic and Paid Search
• Cost-per-click fees apply
• Benefits of Paid Inclusion
• Fast results - usually appearing within natural
  listings
• in 2-3 weeks after approval.
• Lower cost, fixed rate CPC with established
  budget
• Highly qualified traffic
• Must be pre-approved by Yahoo and site needs to
  be content rich without duplicate content.

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Flat Rate SiteTracker Reporting
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SEM Component

• Deliver quality site visitors at Flat Rate Cost
  Per Click
• Introductory approach to Paid Search
• Keyword driven
• Flexible campaign options
• Create Compelling Ad Copy
• Flat Rate CPC with Minimum Monthly Budget 750
  with a 20 allowance

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Google Analytics Sample Report
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Summary More Visibility's Program offers

• SEO Deliverables
• Education
• Dedicated Campaign Management Team
• Customized SEO review of website
• Keyword Matching
• External Site Maps
• Directory Submissions
• Linking Recommendations
• On going Consultation
• Reporting
• SEM Deliverables
• Paid Search
• Paid Inclusion
• Site Tracker
• Google Analytics