What do You Know

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What do You Know?

• And How do You Know It?

Presented by Melanie Hall M.S., R.D.
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Sources of Nutrition Information

• Shopping for Health 2001
• Magazines 75
• Books 72
• Health Care Professionals 63
• Friends or Family 58
• Newspapers 51
• Television 49
• Nutritionists or Dietitians 25

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2005 Media Trends

• Obesity was/is a hot topic
• Context is missing
• Increase in the citation of scientific research
  to support an assertion of harm or benefit
• "studies show, "research suggests"
• Functional Foods

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How Does the Average Person See Nutrition and
Health?

• Revolutionary studies
• Confusing and inaccessible
• Focus on obesity
• Lack of connection with chronic disease

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Print Media/Television

• Advertising for miracle foods
• Advertising for quick fix products
• Books with gimmicks
• Stories that are out of context

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Internet

• Questionable sources
• Questionable intentions
• Valuable information not always consumer friendly

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Food Packaging

• Misleading messages
• The valuable information is the hardest for
  consumers to understand

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How Do You Know What You Know?

• Ask Questions
• Build on Sound Knowledge
• Investigate the Intentions of the Source
• How Can You Effectively Convey that Case
  Knowledge to Others?

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Scenarios

• Dove Vitalize- Food Packaging
• Gastric Bypass Study- Jet Magazine Story
• Vitamin Supplement Web Site- Internet
• Monique- Television Interview

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Being a Change Agent

• Pre contemplation
• Contemplation
• Planning
• Action
• Maintenance
• Relapse

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Stages of Change
Relapse