Marketing Death

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Marketing Death
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Compare opposing T.V. marketing methods

• Various marketing methods of cigarette companies
  specific demographics

V.S.

• Modern anti-smoking marketing techniques
  Guerilla-style

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Specific Demographics

• Targeting Kids
• Da Flinstones
• Targeting hippies
• Natural, good for you
• Targeting Studs
• Marlboro Country

• Targeting the uninformed
• The truth about chesterfields
• Targeting everyone
• Early Commercials
• Targeting Women
• Lady Be Kool

• Doctors smoke'm

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Anti-smoking ads circa lt1968

• Dont Smoke
• Like Father Like Son

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Modern Anti-Smoking Ads Guerilla-style

• Focus www.thetruth.com
• Drive by messaging
• Ammoniade
• Cowboys

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• They're part of the "truth" campaign of the
  American Legacy Foundation, an organization set
  up with money from the tobacco company
  settlements. Part of the settlement agreement
  gives the tobacco industry the right to yank an
  ad off the air if it "vilifies" tobacco
  companies. That's exactly what they've done to at
  least two of the ads from the truth campaign. A
  senior vice president at Philip Morris (which now
  calls itself Altria) told the LA Weekly "We felt
  that they are not consistent with the focus and
  mission of the American Legacy Foundation."

• Body bags

• Lie Detector

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Targeting Weirdos

• David Lynch