Healthy Eating Lifestyle Principles, Inc. HELP

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Healthy EatingLifestyle Principles, Inc. (HELP)

• Monterey Countys Private/Public Partnership
  Agency
• Growing Healthy Communities

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Mission

• To promote Healthy Eating, Increased Physical
  Activity and Positive Lifestyle Practices among
  Youth and Adults to overcome the Obesity Epidemic
  and Increase Consumption of Fresh Fruits and
  Vegetables.

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Our Goals

• Countywide Parity in Nutrition/Wellness Policies
  for Public and Private Schools and Agencies.
• Nutrition, Physical Activity, Agriculture and
  Health Education in all School Curricula.
• Measurable Reduction of Obesity and Related
  Diseases.
• Establish Functional Partnerships Between
  Agriculture Companies and Private/Public Schools
  and Agencies.
• Regional Alliance for Sharing Information,
  Resources and Creating Partnerships.
• Government Advocacy for Funding, Food Purchases,
  Policies, Regulations and Requirements.

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Our 2005-06 ProgramsAll offered FREE

• Choose Your Life STEPS to Health Countywide
  Workplace Wellness Program
• Valley of the World Agri-cultures Festival
  -Celebration of Ag Workers/ Unity thru Diversity.
• 2nd Annual Growing Healthy Communities Summit/
  Wellness Councils Workshops
• Simply Fresh- Healthy Cooking TV Demos/Recipes
• HELP/PBH Fruit and Veggie Vending Machines
• Nutrition Education Early Childhood,
  After-School, Teacher In-Service, District Staff
• Nutrition/Wellness School Policy Parity Program

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Who is paying ?

• Program support has been provided by
• - Salinas Valley Memorial Health Care System and
  Childrens Miracle Network
• -SBC Telecommunications-
• -Community Hospital of the Monterey Peninsula-
• -American Heart Association-
• -Association of regional Rotary Clubs-
• -Monterey County Business Council-
• -Mills Family Farms

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Workplace Wellness Choose Your Life

• 7 weekly, half-hour nutrition and physical
  activity info sessions
• Funded by MC Health Dept/STEPS
• Partnered with United Way/Success by 6
• Offered FREE to over 200 ag packing employees to
  date. Offered to field workers next season.
• Chieftain Harvesting, Ocean Mist Farms, Mc
  Cormick and Company
• Renewed annually for three years
• Educate parents and caregivers about healthy
  options for their families.
• Change company food policies and foods served at
  workplace
• Potential to reduce absenteeism and health
  insurance costs
• I had no idea of the amount of fat and sugar in
  my familys diet. Now I buy healthier food, and
  Ive lost weight, too.
• Employee/Mc Cormick and Co.

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Agri-Cultures Festival Celebrating Unity
Through Diversity

• Paying tribute to the multicultural workforce who
  came to grow the industry and stayed to build our
  communities.
• Held at KION/KCBA Oct. 8th and 9th Kidfest,
  Monterey Fairgrounds
• Annual attendance over 30,000 family members
• Sponsors Mills Family Farms, Ocean Mist, Mann
  Packing and Church Brothers.
• Partners International School of Monterey,
  National Steinbeck Center, Partners for Peace,
  Center for Community Advocacy, Food Bank for
  Monterey County, Alisal 5 A Day.

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Simply Fresh Healthy Recipe TV

• 60 second Cooking/ Nutrition Ed. Segments (24
  annually)
• Aired Central Coast TV Stations-approx. 240 times
  per month over next year.
• Features Local Brand Produce in easy
  family-friendly recipes
• Segment sponsors to date Mills Family Farms,
  Ocean Mist Farms, Mann Packing
• Airtime sponsored by SVMHS valued at 160,000
  annual buy.
• DVDs FREE to teachers, food service directors,
  parent organizations, and ag company workers.
• Segments streamed on HELP website with link to
  sponsor sites
• Featured in Ask for HELP! bi-weekly column in
  Valley Adviser and quarterly Monterey County
  Magazine

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HELP/ PBH Vending Machines

• Congressman Sam Farr/Congressional Appropriation
  for 250,000
• Partners- Produce for Better Health Fdn.,
  creators of National 5 A Day program
• Launch three school pilot program- 06
• Feature FRESH local produce tied to nutrition
  education in classroom
• Potential to be produce component of Serve
  Smarts National Healthy Options Vending Machine
  program
• Portion of profits go to school food service
  directors for equipment, staff, etc.

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HELP Nutrition /Wellness Education

• Fall 05- Offering FREE early childhood classes
  to two MCOE Head Start Schools/ Expand in 2006 to
  other Head Start sites in county. Offer Teacher
  In-service trainings.
• Spring 06- Partnering with Boys and Girls Clubs
  on 7 week kid/parent pilot after school wellness
  program. Potential State Model.
• Fall 06-HELP funded FREE programs to three pilot
  schools with Life Lab, Farm to School, Big
  Sur/Just Run plus possible salad bar and HELP/PBH
  Vending Machines and HELP Ag company adopt a
  school program. Potential State Model.

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Growing Healthy Communities Summit/Quarterly
Workshops

• VIP technical assistance on obesity and healthy
  living offered to 22 schools districts plus
  nonprofits, government agencies, health care
  providers
• CSUMB January 2005 and March 2006/Quarterly
  Wellness Council Workshops
• Partners-MC Health Dept, MC Office of Education,
  American Heart Assn., United Way, Alisal 5 A Day
  , MC Business Council, Farm to School, Boys and
  Girls Clubs
• Sponsors-Earth Bound Farm, Sun Ridge Farms, Whole
  Foods Market, CHOMP, American Heart Assn. and
  SVMHS

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Wellness Policy Parity Program A model for the
State

• Federal Government has mandated Schools must have
  Wellness Policies in place by June 30,2006.
• Unfunded mandate Schools are faced with budget
  and program cuts and staffing shortfalls.
• Each District is in a different stage of
  development around this effort.
• Schools need HELP.

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How can HELP help?

• FREE classes/workshops/training to participating
  districts
• Unified wellness policy template, toolbox,
  support programs
• External human resources to guide the process.
• Formation of Tri-County District Wellness
  Councils
• Provide links to and potential funds for other
  service providers
• Conduit to regional Agriculture Industry
  partnerships
• Potential 503 (c) 3 partners for grants/funding
• Catalogue of programs, resources for after school
  programs

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HELPs Parity Program Partners

• Wellness Template/Toolbox Alisal Union School
  District/5 A Day Program, Boys Girls Clubs,
  Central Coast YMCA, Monterey County Health
  Department, Monterey County Office of Education,
  National Steinbeck Center, CSUMB Farm to School
  Partnership
• After School Programs- Big Sur Marathon/Just Run,
  Salinas SAMBA Soccer, CSUMB Farm to School
  Partnership/Gardens, Boys and Girls Clubs, Life
  Laband more

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Who supports this parity program?

• Monterey County Superintendent of Schools
• 18 Monterey County School Districts/Superintendent
  s
• San Benito and Santa Cruz County
  Superintendents/Districts
• Go For Health-Santa Cruz
• State Superintendent of Schools, Jack
  OConnell/CDE
• California County Superintendents Educational
  Services Association
• Congressman Sam Farr
• Produce For Better Health Foundation
• Secretary of Agriculture, AG Kawamura
• Senator Jeff Denham-Chair, Senate Ag Committee
• Senator Abel Maldonado- SB 281-HELP Amendment/
  06 HELP Legislation for program implementation
• Assembly Member Simon Salinas
• HELP Monterey County Ag Industry Advisory Council

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Steps Toward School WellnessPhase One/Year One

• Hold Regional Info Summit for Potential
  Private/Public Partners
• Form Project Steering Committee/ Partner Agencies
• Secure support of County Superintendent
• Present program to all District Superintendents
• Meet individual Superintendents and their
  appointed Wellness Council Chair
• Present HELP program to school boards, teachers
  and parent organizations
• Hold Council Chair training session to develop
  shared objectives and scope of work
• Help form and co-chair individual Wellness
  Councils with HELP Facilitators
• Present Obesity and Nutrition Issues and Mandate
  to Wellness Councils
• Form Tri-County-wide Wellness Council Leadership
  Alliance- Best Practices
• Hold Tri- County-wide Wellness Council Membership
  Workshops/Summit
• Identify HELP partners to provide programs and
  secure new funding from companies and government
  sources
• Adopt Wellness Policies and identify food service
  and programmatic needs
• Work with Ag Companies to adopt a
  school/sponsor programs
• Work with government to support legislation for
  funding of programs 06-07

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What will success look like?

• Private/public partnerships Identification of
  new revenue streams and services for schools
• Unity Economy of scale/Bundling of school food
  purchasing power/ potential for reduced food
  costs
• Increased sale of fruits and veggies economic
  development for regional agriculture industry

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How to get there Growing Healthy Communities

• Offer healthier food in school and workplace
  vending machines
• Offer healthier food in school and workplace
  meals
• Require healthier food for school fundraisers
• Promote healthier food at home
• Sponsor Nutrition, agriculture, farmers markets
  and physical education programs
• Create walkable and safe neighborhoods
• Empower children and adults as individuals to
  make healthy choices

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Our number one goal.

• HEALTHY CHILDREN and PARENTS READY TO LIVE