Catalyst Community Platform

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Online and Voice Enabled Communities Sociology
Meets Technology
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Changing Landscape

• Internet e-commerce has lured home buyers and
  closed sales
• Now, after-the-sale electronic services are
  becoming just as important. Many home buyers
  want electronic links that tie them to the
  community where they bought their home.
• A community Intranet is an amenity not unlike
  the tennis courts and swimming pools that are
  drawing cards in other communities.
• Online communities are bringing neighbors
  together and setting communities apart.

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What is an Online Community?

• An online community is a group of people who
  interact and share information online based on
  common interests or affiliations.
• People participate in online communities for a
  variety of reasons. These include the need to
• Transact business
• Get answers to questions
• Get other peoples perspectives on products
• Share and leverage best practices
• Discuss mutual interests or explore circumstance
  based issues.
• Discuss and learn about sports and hobbies.

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Members Interact

• Members in an online community may interact
• one on-one or in groups. Interaction may take a
• variety of forms including
• Posting comments on a message board to ask
  questions and share ideas.
• Conducting an e-mail discussion on a neighborhood
  topic by subscribing to a member list and
  following the threaded e-mail interaction.
• Participating in an online polls
• Commenting on featured community articles
• Live interaction in chat rooms.

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Members Look for Information

• What's cooking down at the swimming pool?
• Any bridge players in this neighborhood?
• That leaky faucet is driving me crazy, I wonder
  who I can trust to fix it.
• Any garage sales this weekend?
• Any coupons online before I go shopping?
• I wonder what kind of stuff that store down the
  street sells?
• I need to find a reliable neighborhood
  babysitter.
• When is the next HOA meeting?

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Online Community Technology

• Deep fully integrated content,community and
  commerce
• Support for marketing promotions
  personalization
• Powerful browser based Command Center for ease of
  administration
• Extensive built-in reporting and management
  capabilities
• Multilingual ready

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Back-Office Site Management Application

• Security Roles and Levels
• Add and manage new network sites
• Web-based Content Management
• Enables Top Down Network Control
• Template-based site replication
• Back office e-commerce management
• Lists Newsletter management
• Promotion management
• Member management

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Integrated Content Management System

• WYSIWYG and HTML content editing
• Staged Publication Workflow
• Version Control and archiving
• Build, Edit Publishing Tools
• Automated Content Delivery
• Upload files and images

WYSIWYG and HTML Content Management
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Flexible Content Sourcing Options

• Syndicated content
• News
• Radio
• Weather
• Financial Information
• Entertainment
• Proprietary Content
• Member generated content
• Columns

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Community Building Applications

• Chat Rooms
• Clubs Organizations
• Discussion Boards
• Clubs
• E-cards
• Classified Ads
• Links
• Tell A Friend
• Forums
• Games
• Member Profiles
• Branded E-mail
• Business Directory
• Interactive Calendar

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Integrated E-commerce Capabilities

• Credit card processing
• Online transaction and invoice tracking
• Full featured product catalog
• Categories
• Custom attributes
• Product images
• Search capabilities
• Support for vendor managed stores
• Multilingual full featured shopping cart
• Comprehensive sales reports

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Bilingual Capabilities

• Content Management
• e-Commerce
• Cookie Based Language Preference
• Multilingual Publishing Tools
• Automated Translation Workflow
• Translation Libraries

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Reporting and Analysis

• Built-in tools that help you understand and
  manage your community
• Total site visits
• Average time on site
• New member visits
• Repeat visits
• Unique visitors
• Most visited page
• Sales transactions
• Ad sales reports reports
• Member growth reports
• Affiliate traffic hits
• And more

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One-to-one Marketing

• eMarketing capabilities
• Promotions Campaign Management
• Dynamic content serving on customer profile
• Dynamic language presentation
• Personalized newsletters
• Member personal homepage

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Community Platform Technology

• Microsoft technology
• Tiered distributed architecture
• Centralized network control through the back
  office command center.
• Open Application Environment Integrates to
  Legacy ERP Data
• Scalable, reliable back-end architecture Scales
  to meet traffic needs
• Available as an ASP or deployed on your servers.

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• Software and services for development and
  management of dynamic data driven community web
  sites and web applications.
• Software
• Unified hosting platform
• Content management system
• Integrated e-commerce
• Palette of Web-based applications
• Currently in Version 3.2
• Services
• Web site development and deployment
• Hosting, support and application management
• Integration with existing IT applications
• Creative services

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• Command Center
• Branding
• User Administration
• Feature Administration
• Streamline workflow
• Site Design
• Global Content
• Security
• Site Structure

• Distributed Management of Web Sites
• Content Localization
• Individual Look and Feel
• Personalized Community

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• Syndicated content
• News
• Audio/Video
• Financial Information
• Entertainment
• Proprietary Content
• Site sponsored content
• Newsletters
• Press Releases
• Member generated content
• Member personal pages
• On-the-fly content creation
• Dynamic on member profile

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• Sub-communities
• Business Directory
• Interactive Calendar
• Member Profiles
• Classified Ads
• Community Links
• Forums / Discussion Boards
• Chat Rooms
• Digest
• Careers
• Referrals
• Branded E-mail
• E-cards

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• Multiple unique stores
• Full featured product catalogs
• Product Categories
• Custom attributes
• Product images
• Product Search capabilities
• Credit card processing
• Electronic check processing
• Online transaction and invoice tracking
• Multilingual full featured shopping cart
• Sales reports
• Support for vendor managed stores

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• Promotions Campaign Management
• Personalized newsletters
• Surveys
• Web Polls
• Automated e-mail messages
• Reporting and Analysis

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• Security Roles and Levels
• Add and manage new network sites
• Web-based Content Management
• Enables Top Down Network Control
• Template-based site replication
• Back office e-commerce management
• Lists Newsletter management
• Promotion management
• Member management

xCatalyst Command Center Admin Interface
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• WYSIWYG and HTML content editing
• Staged Publication Workflow
• Version Control and archiving
• Build, Edit Publishing Tools
• Automated Content Delivery
• Upload files and images

WYSIWYG and HTML Content Management
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• Microsoft technology
• Tiered distributed architecture
• Centralized network control through the back
  office command center.
• Open Application Environment Integrates to
  Legacy ERP Data
• Scalable, reliable back-end architecture Scales
  to meet traffic needs

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Site Initiation
Creative Content Implementation
QA
Release
Start
4 - 6 Wks
lt 2 Wks
7 8 Wks

• Factors impacting timeline
• Custom Programming
• Creative and content development

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• Reliability
• Proven and reliable code base in third release
• Platform has been in use for 3-plus years
• Cost
• Lower total cost of ownership
• Simplified content management
• Content maintenance by non-technical personnel
• Long-term confidence
• Unequaled breadth and depth of features available
  in current version
• Flexible and easily adaptable to any business
  model
• Ongoing platform development
• Integrates easily with other applications

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Why VoiceTarget?

• Only community software solution with integrated
  content management, e-commerce and community
  features.
• Unequaled breadth and depth of features.
• Proven and reliable code base.
• Flexible and easily customized by line of
  business workers.
• Deployed for a single site or a network of
  related sites.
• Lowest total cost of ownership.
• Easy to maintain and update.
• Community Portals can be Voice enabled to allow
  access via the Internet or Telephone.

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For More Information Please Contact
Jim Wiseheart, President Voice 713-625-4000
x1001 Email jimw_at_celebration.com