Oopsie Daisy's

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Oopsie Daisy's
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Product Target Market

• Our newest product to come out of Oopsie Daisys
  is a changing picture frame. It is offered in
  different sizes and colours. It holds
• fifty pictures at once,
• motion sensor that
• once triggered will automatically change
• to the next slide. The
• frame also accepts all
• digital camera memory cards. It is compact,
  light weight, hangs on the wall and has flat
  screen technology.

• Oopsie Daisys target market is women,
  children, teenagers, and those with camera but we
  are looking to expand and include boys and men.
• Oopsie Daisys originated
• in London, Ontario. We
• now have stores located
• in malls in London,
• Kitchener, Waterloo, and Guelph and serve their
  surrounding areas.

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Environmental Scan
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Product

• Comes in different sizes and colours
• Will hold either fifty different pictures or a
  memory card
• Flat screen offered
• The picture frame is set up with a motion sensor
  that once triggered, automatically changes
  pictures/ frames
• Light weight, compact, and hangs on the wall

• The picture frame comes in a box that is the
  same colour as the frame itself so no one gets
  the wrong colour. Also, it is wrapped in
  recycled paper. The front of the box is see
  through so that you can see what the product
  looks like. All boxes and packaging are made out
  of 100 recyclable material.
• Oopsie Daisys is ranked number one in customer
  service and we guarantee all products. We only
  hire friendly, helpful, knowledgeable staff.
  Online orders are also guaranteed and returns,
  exchanges, and refunds can be done online, in
  person, or over the phone. If any product does
  not meet your standards, we have a no questions
  asked policy.
• All products have a one year warranty. We also
  fix/ repair all product we sell on site.

Marketing Mix
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Price

• Our picture frames range in price from 13.99-
  39.99 depending on size and flat screen option
• There are no payment plan options due to the
  fact that the most expensive model is
  39.99

• Oopsie Daisys does most of our business online
  at oopsiedaisys.ca where customers can view and
  order products
• Oopsie Daisys will ship orders either to your
  home or to the closest mall in your area for a
  small fee

Marketing Mix
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Place

• Oopsie Daisys originated and is based in London,
  Ontario and have stores located in mall in
  London, Kitchener, Waterloo, and Guelph and serve
  the surrounding areas.

Marketing Mix
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Promotion

• ? Oopsie Daisys advertises in flyers delivered
  to anyone on our mailing list

• ? Oopsie Daisys has an online comment card and
  once completed your name is entered into a draw
  for a 150.00 store certificate
• ? We offer gift certificates and once a month we
  give away a 25.00 store certificate

Marketing Mix
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Advertising Promotion

• Oopsie Daisys spends 10,000- 25,000 on
  advertising every year

• For those outside of the advertising area, we
  offer online advertising as well as in magazines,
  newspapers, flyers, and on the radio