Kapiolani Community College

1

• Kapiolani Community College
• Art 222 Digital Multimedia
• In-class Presentation
• Week 13A

2
Calendar
3
Todays Agenda

• Edgy Lee and KCCNMA Alumnus Melissa Fujimoto
  will be here at 9AM to introduce Pacific Network
  Television and the final project.
• Before they arrive, I would like to talk about
  the project and go over a few things in after
  effects so that you can all get started on your
  final project promptly.

4
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Client Pacific Network Television
• Contact Edgy Lee
• Brief Intro
• Pacific Network Television is a Native
  Hawaiian-themed television network of nine
  channels that will be broadcast on their web
  site. PNT needs several animated logos.
• We will work as a team in an agency environment.
• I will art direct.
• Each student will be creating at least one logo
  animation as a 1st draft. After the 1st round we
  will narrow our designs and share source files
  and animations across the class.
• In the end we will choose the final designs as a
  group and present our best work to the client.

5
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Assignment
• In accordance to the design direction requested
  by the client, Pacific Network Television, using
  After Effects create a 5-10 second logo animation
  for the Pacific Network Television Travel Channel
  that incorporates the provided PNT logo and
  communicates the brand image of the PNT Travel
  channel.
• We will be working in a team-based design agency
  environment, where each student will make
  contributions to the final designs that we show
  the client at the end of the project. Each
  student is responsible for creating a 1st draft
  that is due on April 11th. After that date each
  student will be given specialized tasks to work
  on.

6
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Purpose/Objective
• To go through the full creative design process of
  creating a broadcast quality logo animation.
• To integrate image, text, sound, and motion
  graphic design into a unified multimedia work of
  art.
• To work as a contributing team member in an
  agency-based corporate design environment working
  on a group project.
• To effectively defend course work conceptually.

7
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Project Timeline and Important Dates
• Wednesday, April 11th 900AM 1st drafts due.We
  will have an informal critique on this day to
  look at the 1st round of designs. We will then
  choose which designs to move forward with and
  delegate individual tasks for the 2nd round of
  designs.
• Wednesday, April 18th 900AM 2nd drafts due.We
  will have an informal critique on this day to
  look at the 2nd round of designs.
• Wednesday, April 25th 900AM Final Animations
  are due.We will have a formal critique on this
  day to look at the final designs.

8
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Technical Specifications
• Set up your AE composition to be NTSC 720x480 .9
  pixel aspect ratio.
• The total animation for the initial 1st drafts
  should be no more than 10 seconds. 5-10 seconds
  is ideal.
• All animations must begin with the existing PNT
  Logo and end with the PNT Logo with the addition
  of the text Travel denotating the PNT Travel
  Channel.

9
Final Project

• Logo Design(s) for Pacific Network Television
  Travel Channel
• Format There are three major deliverables to the
  assignment
• Final rendered logo animation(s) uncompressed
  .avis to be handed in manually in class via
  the network or USB flash drive.
• We will be presenting multiple versions/iterations
  for the client
• Safe version
• Mid-risk version
• Hi-risk version
• Toward the end of the project we will also be
  formatting each animation for multiple uses
• Short form quick 2-3 second animation to be
  used in the beginning of a news story, for
  instance.
• Long form 5-10 second animation to be used as
  a longer intro, header or bumper, for instance
• Small Form short and more subtle animation to
  be used in the lower right corner of the screen
  as a bug.
• Final source files (ie. Photoshop and After
  Effects files) to be posted on your class web
  page.
• All logo animations (drafts included) to be
  posted in FLV (flash video) format on your class
  web page.

10
Assignment
due 04.11.07

• 1st Draft of the PNT Travel Channel Logo
• Begin working on your 1st draft of the logo
  animation.
• Do as many different versions as you want.
• Feel free to experiment creatively and have fun.
• If you need to figure out how to do a specific
  effect, start by asking me and doing research on
  the internet. Then do a quick test in After
  Effects.
• Feel free to use the video library and the sound
  library as assets.
• Post your draft(s) onto your class web page (post
  them as an flv file!)

11
(No Transcript)