1886 Syrup was invented

1
Historical Events In Coca-Cola Company

• 1886 - Syrup was invented
• 1899 - Bottling becomes possible
• 1915 - Contour bottle
• 1955 - Fanta introduced
• 1961 - Sprite introduced
• 1981 - Roberto Goizueta, CEO

• 1982 - Diet Coke is introduced
• 1985 - New Coke
• 1988 - Voted best known trademark
• 1994 - Douglas Ivester, COO
• 1998 - 1 billion servings per day
• 2000 - Doug Daft, CEO

2
The Coca-Cola Company Today

• Mission Statement
• Six key beliefs
• New Products
• Minute Maid
• Dasani
• Surge and Citra
• Market Share and Yearly Sales
• Sponsorship
• Donald Keough

3

• Future Goals and Expectations
• Continuance of different marketing strategies
  pertaining to their brands
• Online vending by the use of cell phones
• Frozen Coca-Cola

4

• Global Scope
• 2 Soft Drink Business Sectors
• North American
• International

5

• Environment
• Coca-Cola environmental management system
  (TCCEMS)
• We shall conduct our business in ways that
  protect and preserve the environment.
• Operations waste reduction, water conservation,
  water quality
• Packaging litter prevention programs
• Photodegradable ring carrier
• Green Games

6

• Being A Good Corporate Citizen
• Coca-Cola Foundation
• 100 million to education programs in the 90s
• Scholarships, grants, mentoring programs
• Local level
• Involvement

7

• Civic Action Network
• Grassroots network
• Educate members
• Protect against legislation and taxation

Thank You!