Lunch with Ginger Conlon, EditorinChief

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PRSourceCode presents
Lunch with Ginger Conlon, Editor-in-Chief
The leading source for strategic news, res
earch, products, and services relevant to the CR
M community Tuesday, September 7 1200 p.m. ET
Moderator Steven J. Smith PRSourceCode,
LLC

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Outline
Introduction to the Lunch With the Editors
Webinar Series and PRSourceCode Steven J.
Smith, PRSourceCode, LLC Introduction to CRM and
Editor-in-Chief, Ginger Conlon
CRM magazine, CRM magazines eWeekly,
destinationCRM.com The 2005 Editorial Calendar T
he 2005 CRM Awards Beats Interactive QA

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About PRSourceCode, LLC
Edit Forum - Never Miss Another Editorial
Feature! Edit Forum Provides Timely, Researche
d Editorial Leads to your E-mail Inbox Media i
ntelligence service empowers technology PR pros
to trap every relevant editorial calendar feature
opportunity for 300 technology and business
publications We push the writer contact info, foc
us, and deadline to your desktop. You follow up
and place the story Your team is free to focus on
developing quality pitches You do not have to c
ollect editorial calendars, worry about lead
times, or annoy editorial assistants and
reporters with questions regarding the focus or
assignment
www.prsourcecode.com
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2004 Edit Forum Category List
Horizontal Technology Categories
Application Development Database Management, D
ata Mining, Data Warehousing, Decision Support,
Business Intelligence Document Management, Imagin
g, Workflow, Content Management, Knowledge
Management e-Commerce, e-Procurement, e-Marketpla
ce, Supply Chain  Enterprise Applications- ERP, F
inancial, Human Resource, CRM Graphics, CAD, Mode
ling, Simulation, GIS, Spatial
Grid Computing, Utility Computing, On Demand
Management System, Network, Application, Asset
Middleware, Transaction Processing, Software
Architecture, Application Infrastructure
Mobile Computing Networking Open Source Po
rtals, Collaboration, e-Learning
Project Management Security Servers, Desktops
, Laptops, Printers Storage, Business Continuity
Services - Outsourcing, Systems Integration V
ideo Conferencing, Streaming, Multimedia, VoIP,
Convergence, Voice Recognition
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2004 Edit Forum Category List
Vertical Categories
Education Financial Services Healthcare Manuf
acturing

Retail Telecommunications Transportation Util
ity

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About Lunch with the Editors Webinar Series
Weve completed webinars with
CIO Insight Consulting CRM CRM Info
rmationWeek InfoWorld Network Computing N
etwork World Optimize Redmond Software Mag
azine
Check the schedule frequently for updates
www.prsourcecode.com
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About Ginger Conlon, Editor-in-Chief
Ginger Conlon is responsible for the direction
and day-to-day operations of CRM magazine, its
Web site, and its weekly e-newsletter.
Additionally, she serves as vice president of
analyst relations for the CRM Association and as
a board member of the American Society of
Business Publication Editors (ASBPE).
Since the mid-1980s, Conlon has covered such bus
iness issues as improving customer service,
creating marketing strategies, boosting sales,
and using technology to increase revenues,
streamline processes, and reduce costs. Prior to
CRM, Conlon served as the managing editor,
technology editor, and Web supervisor for the
award-winning business publication, Sales
Marketing Management. In addition, she has wor
ked as a business book editor for such authors as
Jay Conrad Levinson and George Colombo. Conlon
began her editorial career covering the business
side of the photo industry for such market
leading publications as Photo District News and
Photo/Design. She is a graduate of Penn State
University, the Stanford Professional Publishing
Course, and the American Business
Press/Northwestern University Publishing
Management Institute.
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About CRM Magazine
Print circulation 91,000 1997- Sales Field Fo
rce Automation magazine launched
1998 Field Force Automation successful launched
as spin-off publication 2000 Sales Marketing
Automation, renamed CRM Published monthly by CRM
Media, LLC Targets senior level management in co
rporate, sales, marketing, service, and
information technology Provides business leaders
with information to reach their
objectives through tactical implementation of CRM
processes and technologies
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CRM is part of Information Today, Inc.
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CRM Media Print, Online, Email
CRM magazine CRM magazines eWeeklyHTML weekly e
Newsletter, emailed directly to 65,000 opt-in
subscribers destinationCRM.com 40,000 unique vis
itors per month
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• Who is Reading It?
• Executives who make the business decisions
  regarding CRM initiatives
  
• Top sales, marketing, and service executives
• CEOs, CIOs, presidents
• Financial analysts, research analysts,
  consultants, strategists, and integrators
  

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• Focus
• CRM magazine, CRM magazines eWeekly, and
  destinationCRM.com
  
• (not a complete list)
• Full-suite CRM
• Vertical CRM
• Sales Force Automation
• Marketing Automation
• Customer Service
• Call Centers and Contact Centers
• Analytics/Business Intelligence
• Partner Relationship Management/Channel
  Management
  
• Mobile and wireless CRM
• E-business

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• Whats In Every Issue of CRM?
• ROI Case studies and success stories that
  showcase relevant hard and soft ROI benefits and
  how companies achieved them
  
• The Secret of My Success CRM leaders provide
  insight into their success strategies and lessons
  learned in a QA format
  
• Diary of a CRM Initiative Monthly updates on the
  status of a recent implementation
  
• Reality Check Two bimonthly columnists sound off
  on the industry
  
• Customer Centricity Two customer satisfaction
  experts voice their views in bimonthly columns
  
• Hot Seat CRM poses one question on a hot issue
  to be answered by a mix of vendors, analysts, and
  users
  

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destinationCRM.com
Goal To be the preferred Internet destination f
or news, product and services
information, products, and trends relevant to the
CRM user marketplace To provide pertinent conte
nt in a timely manner, to help CRM decision
makers keep abreast of the information they need
to stay ahead of the competition
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destinationCRM.com
Who Visits destinationCRM.com?
Corporate Management (CEO, CFO, CIO, COO, Pres
., GM) VP/Dir/Mgr Sales, Marketing, Customer Se
rvice VP/Dir/Mgr IT, MIS, Operations Enterpr
ise and midmarket companies implementing
CRM/eBusiness solutions Technology
Equipment Manufacturers Service Providers, Co
nsultants, Integrators Wholesale Distributors,
VAR/VADs Analysts, Investors, and Venture Capit
alists
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• destinationCRM.com

Special Features Experts on Call how-to articl
es written by industry experts
Viewpointsarticles discuss CRM trends
4-5 articles per month on CRM strategy, ROI, and
related issues 4-5 articles per month
on vertical CRM topics New weekly Hot Topic tre
nd articles and success stories
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• CRM magazines eWeekly
• Links to key news articles, columns, and magazine
  articles
  
• Information on upcoming Web seminars

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• CRMs Editorial Staff
• Ginger Conlon, Editor-in-Chief
• Joshua Weinberger, Articles Editor
• Jason Compton, News Editor
• Emmy Favilla, Editorial Intern
• Alison Clark Lowander, Copy Chief
• New reporter, beat

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• 2005 Editorial Calendar
• Select features and special issues
• Recurring features
• Misc.
• Changes from 2004

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• 2005 Editorial Calendar
• Advance Public Relations Editorial Preview
• Monthly preview includes deadlines, writers
  contact information, and detailed article
  descriptions
  
• Available through PRSourceCodes Edit Forum
  service
  

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• Editorial FAQ
• General
• Less than 20 percent of material is freelance
  written
  
• Typically work with experienced journalists
  familiar with markets
  
• Columnists are industry experts
• Magazine does not accept vendor-written or
  bylined articles
  
• destinationCRM.com accepts contributed articles
  for Viewpoints and Experts on Call
  
• How to Get Covered?
• First, familiarize yourself with CRM magazine and
  destinationCRM, and their style and content
  
• All contributed-written content must be original
  material not published elsewhere
  
• Do not send unsolicited manuscripts
• Send queries for Viewpoints/Experts on Call to
  the Josh Weinberger
  
• Queries one-page clearly-defined concept
  outlining the idea, relevance to market, writers
  background, and other applicable information via
  email

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Editorial FAQ (cont.)
What types of stories do CRM journalists look
for? Success stories Trends What interviews d
o CRM journalists look for? CRM project leaders
Industry experts
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The 2005 CRM Awards
The 2005 Service Leaders Awards
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The 2005 CRM Awards
The 2005 Service Elites Awards
For more information and nominat
ions forms, visit http//www.destinationcrm.com/no
minations/
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Upcoming December Issue Current Trends and
Editorial Needs

December Features What ? Contact?
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Dos and Dont
Advice Know what we cover Offer only relevant m
aterial for articles Only pitch customers who ar
e willing to be interviewed
Best/Worst approaches Send one invitation for bri
efings (same for pitching news or case studies)
No lengthy voicemail messages
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Questions Answers
Visit CRM www.destinationcrm.com
Contact Ginger Conlon - gconlon_at_destinationCRM.com


Visit PRSourceCode www.prsourcecode.com
Contact PRSourceCode info_at_prsourcecode.com
Phone [phone]
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Reminder Upcoming Lunch with the Editors
Webinars
Upcoming Webinars (more being added throughout t
he year) Tuesday, September 14 Katherine Gra
yson, Editor-in-Chief, Campus Technology
Tuesday, September 21 Harry McCracken, Editor-
in-Chief, PC World/Digital World Tuesday, Oct
ober 5 Mike Bucken, Editorial Director,
Application Development Trends
Tuesday, October 19 Speaker TBA, Secure Enter
prise Thursday, October 28 Robert DeMarzo, Ed
itorial Director, VARBusiness Please let us kno
w if there are specific publications youd like
to hear from and well do our best to add them to
our schedule.
Check the schedule frequently for updates
www.prsourcecode.com