Brodeur Worldwide Resource for Capabilities Presentation

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Mobility and PR
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Mobilitys Impact on PR
Why do the media need to think about
mobility? Why do companies/clients need to
think about mobility? Why do PR people need to
think about mobility?
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2
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Why do the media need to think about mobility?
Because ubiquitous connectivity will make
real-time a true reality and will change the
news business The news media will figure out
the third screen phenomenon sooner than it took
them to get the Web
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Why do companies/clients need to think about
mobility?

• Because, as consumers and workers well spend
  more time with our mobile devices than anything
  or anyone else
• The perfect storm of devices, connectivity
  and services is on the way ask any 16 year-old

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Why PR people need to think about mobility?

• Because of 1 and 2
• PR will not only influence how and what
  content is delivered, but we will innovate on our
  own

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Whats the Opportunity/Challenges for PR?

• Creating snack-sized content
• The Mobile Media List
• From Push to Talk to Push to Pitch
• The Virtual Mobile Press Conference
• YouTube Meets Wall Street Journal on a mobile
• Mobile Crisis Management
• PR shapes mobile ad models

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FIVE KEYS TO SUCCESS IN MOBILITY
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TIMING IS EVERYTHING
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CONNECT THE DOTS FOR CONSTITUENTS
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FIND PARTNERS TO VALIDATE AND EXTEND
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CREATE BUZZ / WOM
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BUILD INFLUENCE AND THOUGHT LEADERSHIP
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BRODEUR PLEON Worldwide

• Founded in Boston, 1985
• Acquired by Omnicom, 1993
• BRODEUR PLEON Worldwide network
• 80 offices
• 50 countries
• 1500 employees

• NORTH AMERICA
• USA
• Boston, MA
• New York
• Phoenix, AZ
• San Francisco, CA
• Washington, D.C.
• Portsmouth, N.H.

• EMEA
• Belgium
• Bulgaria
• Croatia
• Czech Republic
• France
• Germany
• Hungary
• Ireland
• Israel

• Italy
• Netherlands
• Norway
• Poland
• Portugal
• Romania
• Russia
• Serbia
• Slovakia
• Slovenia

• South Africa
• Spain
• Sweden
• Switzerland
• Ukraine
• United Arab Emirates
• United Kingdom

ASIA-PACIFIC
Australia China Hong Kong India Indonesia

• Japan
• Korea
• Malaysia
• Nepal
• New Zealand
• Philippines

Singapore Sri Lanka Taiwan Thailand
? Omnicom owned
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Brodeur and Mobility

• One of the first PR firms to launch a Consumer
  Technology Practice in 1994
• In Mobility, we have experience with
• Carriers
• Launched Sprint PCS in 1997 heralding the
  shift from analog to digital in the wireless
  arena
• Devices and Services
• AOR for Research in Motion since 1999 helped
  create the BlackBerry brand and the wireless
  email category for RIM, using PR as the lead
  marcom tool
• Content and Applications
• Launched VONGO for Starz Entertainment Group in
  2006 moving into the portable video content
  arena

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Mike BrewerExecutive Vice PresidentConsumer
Practice617.587.2865mbrewer_at_brodeur.com
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(No Transcript)