MAG Regional Council September 28, 2005

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MAG Regional CouncilSeptember 28, 2005
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2005 Census Survey
Count me in!

• Surveys mailed August 30th
• Census Survey Day Sept. 1st
• Census Bureau is tracking mail return rates
  weekly by census tract.

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Census Timeline
Count me in!

• Sept. 15-30 - Group quarters count.
• Sept. 22 - Second mailing to non-respondents.
• Sept. 15-Nov. 23 - Follow-up.
• Spring 2006 - Results.

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Target Returns
Count me in!
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Target Follow-up
Count me in!
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Census Advertising
Count me in!

• Developed advertising strategy.
• Purchased media buys for print, television and
  radio.
• Developed public service announcements.
• Included inserts in utility bills.
• Printed census message on grocery bags.
• Promoted census at Arizona Diamondback games.

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2005 Census Survey Media Coverage
Prensa Hispana Arizona Republic
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2005 Census Survey Media Coverage
West Valley View
East Valley Tribune
La Voz
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Member Agency Outreach
Count me in!

• Street banners.
• Garbage trucks.
• Door hangers, bookmarks.
• Faith based announcements.
• Utility bill inserts.

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Member Agency Outreach
Count me in!

• Harkins and AMC theaters

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Public Service Announcements
Count me in!

• Leslie Nielsen
• Mark West
• Julian Nabozny
• Anoma Phanthourath
• Al McCoy
• Hugh Downs
• Lydia Guzman
• Dr. Ann Hart
• Leah Landrum-Taylor
• Jose Robles
• Jose Solarez

• Rev. Benjamin Thomas
• Cody Williams
• Manny Wong
• Television news personalities

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How Can You Help?
Count me in!

• Explain to staff goal of getting 60 of mail
  questionnaires returned.
• Ensure staff are working to promote the census in
  order to meet the goal.
• Be creative and tenacious in your publicity
  efforts.

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For More Information
Heidi Pahl 2005 Census Survey Coordinator (602)
254-6300 census_at_mag.maricopa.gov www.census2005.c
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