Closing the Confidence Gap

1
Closing the Confidence Gap

• The Laboratorys Role in Building Consumer
  Confidence

C. R. Cap Beesley President, American
Gemological Laboratories
2
The Vision Changing the Landscape for Color

• The ICA Vantage Point
• The CU Perspective
• The AGL View
• Executing the Vision

3
History Focus on Color

• In the beginning. 1979
• Three decades of dedication to color
• Client base
• The future

Christies Sothebys Cartier Graff Van Cleef
Harry Winston
4
The Confidence Gap Building Trust

• The 18 inch counter
• The Sales Associate
• The Client Information access
• TRUST Building a foundation
• Brands Perception and reality

5
Reinforcing TRUST

• Historical Hurdles
• Information Access The Internet
• The Prestige Program
• The Fast Track Program

6
Future Trends

• The Potential of Partnerships
• Merging Commitment and Resources
• Transparency / Accountability Full
  Disclosure
• Maximizing Our Assets

Gems
History
Exotic
Provenance
Culture
Geography
7
The AGL Approach
Create a Comfort Zone

• Build a Laboratory Dedicated to Color
• Build a Team of Experts with Impeccable
  Credentials
• Combine Cutting Edge Technology and Resources
• Meet the Challenge

8
The Labs Building Trust Together

• Classic Burmavs. Mong Hsu, Burma
• Oil / Organics in Sapphire, Ruby and Others
• Paraiba Country of Origin Issues
• Identification of Fillers in Emeralds and Other
  Gems

9
Thank You.