Web Governance at BestinWeb Organizations

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Web Governance at Best-in-Web Organizations

• H. Kit Fuller
• September 21, 2005

U.S. Department of the Interior U.S. Geological
Survey
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Definitions and scope
Governance Web management for an
organization Web Internet, intranet,
extranets Management Directing and handling
Budget Communications Content Customer
relationships Infrastructure Legal
requirements and limitations Performance
measurement Policy Priorities Processes
Projects Research and innovation
Staff Standards Strategy Training programs
Web-related contracting and more
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Ten Best-in-Web organizations

• Department of Housing and Urban Development
• Department of the Treasury
• Environmental Protection Agency
• Federal Aviation Administration
• General Services Administration
• National Aeronautics and Space Administration
• National Weather Service
• Social Security Administration
• United States Postal Service
• FirstGov

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Governance structures

• Because a Web site is typically the expression of
  an organization, begin by defining the
  organization

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Governance structures

• Unified -
• Characterized by a single Web site, and single
  Web team aligned around a unified mission
• HUD or USPS, for example
• EPA and others are moving to this model

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Governance structures

• Federated -
• Characterized by shared responsibility for
  providing and managing content
• NASA, for example

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Governance structures

• Distributed -
• Characterized by very separate, individually
  unified, independent Web organizations, under a
  higher-level organization that provides a single
  point of entry to all the independent Web sites.
• Department of the Treasury, for example

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Best-in-Web Governance
Executive involvement Unified Web team Web
sites purpose (to serve customer
needs) Business rules for workflow Integration
into daily business Alignment of performance
measures with mission goals Marketing the Web
site
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Executive involvement
Owner of the Web site Champion for Web as face
of the organization Champion for the Web
budget Guide for strategic direction
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Unified Web Team
Centralized planning and accountability Clear
responsibilities Clear processes Good
communication
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Web sites purpose
Presents the info and services customers
need Designed for ease of navigation and
use Written in customers language Responds to
customers suggestions and changing needs
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Business rules for workflow
To accomplish the business purpose Efficiency St
aff understands roles and responsibilities Especi
ally responsive to customers suggestions and
changing needs
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Integration into daily business
Web facilitates all appropriate
processes Internet, intranet, and extranets are
resources for the organization and its
partners Easier to act on new tech
opportunities New data feeds Web pages with
minimal extra work
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Alignment of measures with mission
What gets measured gets done Efforts work
together Most effective use of limited
resources Best way to maintain trust with
Leadership
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Marketing the Web site
Constantly reach for new customers Claim your
area in the market place Establish your brand
and image Listen to customers and how they use
your Web site
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Thank you
For more information on Best-in-Web practices,
see USGS Open-File Report 2004-1359 erg.usgs.gov
/isb/pubs/ofrs/2004-1359/ofr2004-1359.pdf H.
Kit Fuller U.S. Geological Survey Geospatial
Information Office Denver, CO 80225 303-202-4637
kitfuller_at_usgs.gov