Media Kit

1
BEYOND SINDH
BEYOND SINDH
MAGAZINE
Beyond Sindh Media Kit 2009
Media Kit
The lifestyle magazine for Today's South Asians
2
WELCOME
WELCOME TO BEYOND SINDH
MAGAZINE
The lifestyle magazine for Today's South Asians
living across the world.
is the new indispensable guide- from culture
arts to travel leisure
BEYOND SINDH
MAGAZINE
Welcome to Beyond Sindh Magazine
3
CONTENT MIX
CONTENT MIX
In every issue of
we offer readers the best in
Welcome to Beyond Sindh Magazine
4
MARKET PLACE
MARKET PLACE
engages its readers through
Welcome to Beyond Sindh Magazine
5
MARKET RESEARCH
MARKET RESEARCH
Reader Profile
captures all groups and ages to educate them into
the Sindhi Culture.
Beyond Sindh Magazine 2009
6
MARKET RESEARCH
MARKET RESEARCH
Reader Behaviour
Welcome to Beyond Sindh Magazine
7
CALENDAR
CALENDAR
Editorial Calendar
Welcome to Beyond Sindh Magazine
8
ADVERTISING RATES INFO
ADVERTISING RATES INFO
DIMENSION Publication Trim Size 8.25 x 11
Printing Process CMYK Binding
Method Perfect
BLEED SIZES Full page 11 x 8.25 5mm/side
Full page spread 18.25 x 11.75
5mm/side
½ page spread 18.25 x 5.562 5mm/ side
NON-BLEED SIZES Full Page 11 x 8.25
1/2 page horizontal 5 x 7.25
1/2 page vertical 10 x 3.6
1/3 page vertical 10 x 2.125 1/4
page horizontal 2.5 x 7.25 1/4 page
vertical 3.25 x 4.25 1/5 page
strip 2 x 7.25 Card space
box 2.5 x 3.5 Inside front
cover 11 x 8.25 Back cover 11 x
8.25 Inside back cover
11 x 8.25
Welcome to Beyond Sindh Magazine
PAGE SPREAD KEYS
9
ADVERTISING RATES INFO
ADVERTISING RATES INFO
Circulation Distribution
Current distribution of Beyond Sindh magazine is
growing with daily new subscriptions through the
Beyond Sindh website and at the Cheti Chand Mela
held every year in Hong Kong Global distribution
base includes Hong Kong, India, N. America,
Caribbean, Spain, United Kingdom, China, Taiwan,
Thailand, Japan, Singapore, France, Panama,
Ghana, Nigeria, Belize, Canada, Poland and Malta.
Welcome to Beyond Sindh Magazine
Future distribution to include Dymocks,
Bookazine, Newslink (available at Terminal 1 of
HK Intl Airport), Dynasty Books, Crown Books
(available at Terminal 1 of HK Intl Airport), as
well as other major bookstores around the world.
10
TERMS CONDITIONS
TERMS CONDITIONS
PROOFS

Digital materials must be accompanied by a
small size hard copy colour proof. Beyond Sindh
will not be responsible for the colour or
accurate of digital adverts without a colour
proof. NOTE

Digital files that do not conform to Beyond
Sindh specifications (incorrect size, missing
fonts or graphics, colours not specified as CMYK)
will incur file fix charges at the current
production rates. FILM

Negative right reading emulsion down
(NNRED), 133- line screen. Maximum combined
density should not exceed 300. 4C film must be
in composite form, with accurate registration
marks, crop marks and process colours clearly
indicated as C, M, Y, or K on each layer of film.
Submissions must include a proof pulled directly
from your film separations please supply an
exact match print on publisher grade paper. This
proof is the only reference the press can use
from making colour matches and adjustments. If
you make changes to your film, please submit the
new film with a match print pulled from the new
film. Beyond Sindh does not accept Pantone
colours. For B/W ads please include a laser print
of the film. PLEASE SEND ALL MATERIALS TO
BEYOND SINDH
MAGAZINE
RM 4A, HART HOUSE, 12-14 HART AVE
T.S.T, KOWLOON, HONG
KONG SAR
OR VIA E-MAIL TO

bsm.advertising_at_gmail.com
Material Specifications
GENERAL
Digital files are
preferred. All ads received on film will be
converted to digital format and will incur
changes at current production rates DIGITAL

File Formats PDF
Files. Photoshop (.jpeg) or Illustrator (.ai) are
preferred. The digital file must be 100 of one
of the Beyond Sindh advertising file sizes, as
mentioned in the Rate Card. COLOURS

All images and colours
must be specified in CMYK process colours, grey
scale or bitmap. Please do not specify Pantone of
custom links or leave graphics in RGB colour
space. GRAPHICS All linked graphics must
be included with the digital file. Please scale
the original graphics so that they are sized at
100 in the digital layout. Resolution must be at
300dpi for CMYK and gray scale must be at 1200dpi
for line art. FONTS

All fonts (printer and screen
fonts) must be included with the digital file.
For bold face, italic and other styles, always
use real stylized fonts from the font menu. For
example If you want Times New Roman, choose that
font from the font menu. DISKS



USB hard drive and CD
Welcome to Beyond Sindh Magazine
11
TERMS CONDITIONS
TERMS CONDITIONS

• 8. The publisher is not liable for delays in
  the delivering and/or non-delivery in the even of
  an act of God, natural disaster, action by any
  government or quasi-government entity, fire,
  flood, insurrection, riot, explosion, embargo,
  strikes (legal or illegal), labor or materials
  shortage, transportation interruption of any
  kind, work slow down or any condition beyond the
  control of the publisher affection the production
  of delivery in any manner.
• Publisher shall have the right to hold advertiser
  and/or advertising agency jointly and severally
  liable for such monies due and payable to
  publisher for the advertising which advertiser or
  its agent ordered and which adverting was liable.
  
• Publisher shall not be liable for any costs of
  damages if for any reason it fails to publish an
  advertisement. Publishers liability for any
  error will not exceed the cost of the space
  occupied by the error.
• No conditions other than those set forth in this
  rate card shall be binding on publisher unless
  specifically agreed to in writing by publisher.
• Publisher will not be bound by the condition
  printed or appearing on order blanks or copy
  instructions in conflict with provision of the
  rate card.
• In the event that many amounts due publisher
  under this agreement are not paid in accordance
  with proscribed payment terms (net thirty (30)
  days) publisher reserves the right to charge
  interest for delayed payment of 1.5 per month or
  the maximum legal rate of interest allowed the
  law for all invoices past due in excess of thirty
  days.
• This agreement shall be government and construed
  in accordance with the laws of Hong Kong. In the
  event of the failure or payment of monies owed to
  publisher, publisher shall proceed with legal
  action. Costs incurred by published shall be 20
  of the unpaid invoiced and any other court costs.

Terms Conditions

• As used in this section entitled Terms
  Conditions use of the term publisher shall
  refer to Kenash Publishers, Hong Kong.
• All insertion orders are accepted SUBJECT to
  provisions of our current rate cards. Rates are
  subject to change upon notice from the publisher.
  
• Advertisements are acceptation upon the
  representation of the advertisers and their
  agencies have the right to publish the contents
  thereof. The publisher is hereby indemnified from
  any and all claims related to the advertisement.
• All contents of advertisements are subject to the
  publishers approval. The publisher reserves the
  right to reject or cancel any advert, insertion
  order, space reservation or position commitment
  at any time without cause. The publisher reserves
  the right to insert the word advertisement
  above or below any copy.
• Advertisements not received by the final closing
  date will not be entitled the privilege of an
  OK or revision by the advertiser or its agency.
  
• Cancellation or charges in orders may not be made
  by the advertiser or its agency after the
  reservation closing date.
• Positioning of advertisement is at the discretion
  of the publisher, except where a request for a
  specific preferred position is acknowledged by
  the publisher in writing.

Welcome to Beyond Sindh Magazine