Title: ARCTIC DIMENSION Design Lifestyle Crosssector Business Opportunities
1ARCTIC DIMENSION Design LifestyleCross-sect
or Business Opportunities
- Business Opportunities Quick Check UK
2UNITED KINGDOM (UK)
- Consists of England Scotland Wales
- Northern Ireland
- Capital London
- Population 60 million
- Government constitutional
- monarchy
- Legal system common law
3Population
Age structure 14 years 17.7 (male 5,490,592 /
female 5,229,691) 15-64 years 66.5 (male
20,329,272 / female 19,855,862) 65 years and
over 15.8 (male 4,063,357 / female 5,472,683)
4Households
- 24.4 million households in UK in 2002
- - 30 (6.5 million) one-person households
- - more and more people are living alone
- average household income in UK 29,374
5GDP
Growth
- Per capita
- 29,600
- (2004 est.)
6Major cities most populated areas
- London, West Midlands, Manchester,
- West Yorkshire, Tyneside
- Higher income concentrated around London and near
by areas in South West where 10 of households
have income over 100,000 - Lowest income in UK in Middlesbrough, Leicester,
Glasgow, Liverpool
7GVA per head of population
8Characteristics of people with high and low
social capital
9Marital status
10Educational level
11Educational level - Occupation
- Managers and Senior Officials 14.7
- Professional Occupations 11.1
- Associate Professionals and Technical 13.8
- Administrative and secretarial 13.3
- Skilled trade Occupants 11.8
- Sales and customer service 7.7
- Others 12.6
12Everyday lifestyle
- Married couples, and cohabiting couples WITHOUT
children have the most buying power in UK - Wealthy people work longer hours, over 49 hrs/pw
(16 of population), 41 of population works
between 38-48 hrs/pw - Wealthy people live in converted flats (not in
purpose build housing) - Women are more likely than men to work part time,
particularly if they have dependent children.
Nearly 40 per cent of women with dependent
children work part time compared with 23 per cent
of those without. - Both men and women working full time spent just
over six and a half hours a day with their
children at the weekend. Women spent around two
hours on housework while with their children,
compared with 1 hour and 20 minutes spent by men.
In contrast, men spent around 1 hour and 20
minutes watching TV in the company of their
children, compared with around 50 minutes by
women.
13Everyday lifestyle Living Housing
14Everyday lifestyle
15Everyday lifestyle Leisure Hobbies Fitness
Time spent on selected free time activities of
full-time workers (2000/01)
16Everyday lifestyle Leisure Hobbies Fitness
- Walking/hiking swimming were the two sporting
activities with the highest participation rates
in 2000/01 - The most popular holiday destinations in 2001
continued to be Spain and France - Middle age couples tend to do more cultural
activities in UK, domestic travelling, fairs,
exhibitions
17Everyday lifestyle - Work
18Overview of UK retailing market
- UKs top service industry employing just over 3
million people (1/10 of the UK workforce) - 250 billion in sales in 2003 (third of total
consumer spending) - Total number of outlets in 2002 was 310,991
(317,812 five years earlier) the number has been
falling and shop numbers are lower relative to
population than in the immediate EU neighbours
(France had 5.4 outlets per 1000 population,
Germany 5.7, and Spain 15.0 but the UK 4.5 in
1999) - A large proportion of UK retail trade (45) is
conducted in non-specialised stores (that is
superstores, department stores, variety stores
etc), and in this category the top five companies
accounted for over 50 of turnover - A particular characteristic of UK retailing is
the significance of variety stores. Almost 20
of non-food retail trade is carried out in these
stores.
19Overview of UK retailing market continues
- Some of the UKs world-class companies have seen
considerable success in overseas markets - The retail sector is a major user of new business
to business, and business to consumer
technologies and a pioneer of e-commerce - According to several sources (UK National
Statistics, CBI) the UK retail sales are slowing
down, although in certain sectors there is
restrained growth. Despite occasional peaks (May
2005 sales highest since November 2004), the
annual growth in sales volumes is the lowest in
six years, adding to fears of a consumer
slowdown. The highest growth has been seen in the
clothing market and in food sales.
20Characteristics of the UK retail market
- UK retail market is characterized by
consolidation of big players. Retail chains are
increasing their power and many of them are
expanding their supply to new areas. Life-style
concepts are mainly seen in department stores (as
shop in shop) and in small single shops. However,
traditional chains have also started to create
new kind of life-style departments together with
new partners (e.g.MFI/Conran). - Marks Spencer opened a new life-style concept
shop outside London for some time ago with their
own brands.
21Retailing market
22Trends
- British media is paying very much attention to
development of homes and investments in estates
and holiday homes abroad. There are daily
programs around that theme. DIY is popular. - Retail business reacts swiftly to these trends by
offering complete solutions for home owners to
decorate their houses and gardens. - Cooking, healthy food and beautiful environments
theme has become increasingly popular in the UK.
Number of celebrity chefs, for example Jamie
Oliver in cooperation with Sainsbury chain is one
of the leading characters
23- There are many retail shops creating life-style
concepts around gardening and country life in the
UK. - All in all concepts around outdoor-living are
increasing rapidly and retail chains are actively
seeking for new integrated products that could be
sold for individuals interested in different
life-styles or hobbies. - Healthcare and wellbeing are areas, where new
concepts are booming such as bathroom concepts
and wellbeing centers with additional wellbeing
products and textiles.
24- Organic food and healthy living is one of the
quickest increasing trend in the UK. Fresh food
and handmade image important - People are willing to pay higher prices for food
and care products which they consider more
healthy for themselves (MS Food only stores) - Environmental issues are not yet too important
for British consumers, people are not yet ready
to spend extra money for environmental friendly
products - More money spend on technology and home
entertainment (i.e. ipods, home theatre, personal
gadgets)
25- Label consciousness and money spend on designer
goods and clothing (discount designer shops
popular) - Conscious decision to belong to a group that
describes the lifestyle (country, chav/football,
bling, posh) (pink/white/blue collar). The same
applies to home decoration, choice of car etc - Location of home important as it is reflecting
social status
26- TV is very influential and brainwashing the
nation - - reality tvs Big Brother, Im a celeb, get me
out of here, wife swap - - programs on personal makeovers (whole
lifestyle including bodyappearance and house),
dietinghealthy living - - design and property programs
- - money matters personal debt problem
- Magazine industry booming, several specialist
magazines on lifestyle biking, fashion, food,
health, property, decorating. Mens own lifestyle
magazine range growing Q, FMH, Mens Health,
specialist interest groups i.e. fishing, motors,
building
27Trade shows in UK
- Housewares 2006 NEC Birmingham 3 - 6 September
2006 - Spring Fair Birmingham 2006 NEC Birmingham 5 -
9 February 2006 - Autumn Fair Birmingham NEC Birmingham 3 - 6
September 2006 - Design Interiors 2006 NEC Birmingham 22 - 25
January 2006 - Country Homes Gardens Show Sandown Exhibition
Cent. Esher 18 - 19 February 2006 - VITALITY 2006 - Healthy Living Show Olympia,
London 30 March 2006 - 2 April 2006 - BBC Good Homes Live It! NEC Birmingham 18 - 21
May 2006 - Lot of more sports and specialist shows Link for
more http//www.exhibitions.co.uk