ARCTIC DIMENSION Design Lifestyle Crosssector Business Opportunities

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ARCTIC DIMENSION Design Lifestyle Crosssector Business Opportunities

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ARCTIC DIMENSION. Design Lifestyle. Cross-sector Business Opportunities ... reality tvs: Big Brother, 'I'm a celeb, get me out of here', wife swap ... – PowerPoint PPT presentation

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Title: ARCTIC DIMENSION Design Lifestyle Crosssector Business Opportunities


1
ARCTIC DIMENSION Design LifestyleCross-sect
or Business Opportunities
  • Business Opportunities Quick Check UK

2
UNITED KINGDOM (UK)
  • Consists of England Scotland Wales
  • Northern Ireland
  • Capital London
  • Population 60 million
  • Government constitutional
  • monarchy
  • Legal system common law

3
Population
Age structure 14 years 17.7 (male 5,490,592 /
female 5,229,691) 15-64 years 66.5 (male
20,329,272 / female 19,855,862) 65 years and
over 15.8 (male 4,063,357 / female 5,472,683)
  • Population 60 million


4
Households
  • 24.4 million households in UK in 2002
  • - 30 (6.5 million) one-person households
  • - more and more people are living alone
  • average household income in UK 29,374

5
GDP
Growth
  • Per capita
  • 29,600
  • (2004 est.)

6
Major cities most populated areas
  • London, West Midlands, Manchester,
  • West Yorkshire, Tyneside
  • Higher income concentrated around London and near
    by areas in South West where 10 of households
    have income over 100,000
  • Lowest income in UK in Middlesbrough, Leicester,
    Glasgow, Liverpool

7

GVA per head of population
8
Characteristics of people with high and low
social capital
9
Marital status
10
Educational level
11
Educational level - Occupation
  • Managers and Senior Officials 14.7
  • Professional Occupations 11.1
  • Associate Professionals and Technical 13.8
  • Administrative and secretarial 13.3
  • Skilled trade Occupants 11.8
  • Sales and customer service 7.7
  • Others 12.6

12
Everyday lifestyle
  • Married couples, and cohabiting couples WITHOUT
    children have the most buying power in UK
  • Wealthy people work longer hours, over 49 hrs/pw
    (16 of population), 41 of population works
    between 38-48 hrs/pw
  • Wealthy people live in converted flats (not in
    purpose build housing)
  • Women are more likely than men to work part time,
    particularly if they have dependent children.
    Nearly 40 per cent of women with dependent
    children work part time compared with 23 per cent
    of those without.
  • Both men and women working full time spent just
    over six and a half hours a day with their
    children at the weekend. Women spent around two
    hours on housework while with their children,
    compared with 1 hour and 20 minutes spent by men.
    In contrast, men spent around 1 hour and 20
    minutes watching TV in the company of their
    children, compared with around 50 minutes by
    women.

13
Everyday lifestyle Living Housing
14
Everyday lifestyle

15
Everyday lifestyle Leisure Hobbies Fitness
Time spent on selected free time activities of
full-time workers (2000/01)
16
Everyday lifestyle Leisure Hobbies Fitness
  • Walking/hiking swimming were the two sporting
    activities with the highest participation rates
    in 2000/01
  • The most popular holiday destinations in 2001
    continued to be Spain and France
  • Middle age couples tend to do more cultural
    activities in UK, domestic travelling, fairs,
    exhibitions

17
Everyday lifestyle - Work
18
Overview of UK retailing market
  • UKs top service industry employing just over 3
    million people (1/10 of the UK workforce)
  • 250 billion in sales in 2003 (third of total
    consumer spending)
  • Total number of outlets in 2002 was 310,991
    (317,812 five years earlier) the number has been
    falling and shop numbers are lower relative to
    population than in the immediate EU neighbours
    (France had 5.4 outlets per 1000 population,
    Germany 5.7, and Spain 15.0 but the UK 4.5 in
    1999)
  • A large proportion of UK retail trade (45) is
    conducted in non-specialised stores (that is
    superstores, department stores, variety stores
    etc), and in this category the top five companies
    accounted for over 50 of turnover
  • A particular characteristic of UK retailing is
    the significance of variety stores. Almost 20
    of non-food retail trade is carried out in these
    stores.

19
Overview of UK retailing market continues
  • Some of the UKs world-class companies have seen
    considerable success in overseas markets
  • The retail sector is a major user of new business
    to business, and business to consumer
    technologies and a pioneer of e-commerce
  • According to several sources (UK National
    Statistics, CBI) the UK retail sales are slowing
    down, although in certain sectors there is
    restrained growth. Despite occasional peaks (May
    2005 sales highest since November 2004), the
    annual growth in sales volumes is the lowest in
    six years, adding to fears of a consumer
    slowdown. The highest growth has been seen in the
    clothing market and in food sales.

20
Characteristics of the UK retail market
  • UK retail market is characterized by
    consolidation of big players. Retail chains are
    increasing their power and many of them are
    expanding their supply to new areas. Life-style
    concepts are mainly seen in department stores (as
    shop in shop) and in small single shops. However,
    traditional chains have also started to create
    new kind of life-style departments together with
    new partners (e.g.MFI/Conran).
  • Marks Spencer opened a new life-style concept
    shop outside London for some time ago with their
    own brands.

21
Retailing market
22
Trends
  • British media is paying very much attention to
    development of homes and investments in estates
    and holiday homes abroad. There are daily
    programs around that theme. DIY is popular.
  • Retail business reacts swiftly to these trends by
    offering complete solutions for home owners to
    decorate their houses and gardens.
  • Cooking, healthy food and beautiful environments
    theme has become increasingly popular in the UK.
    Number of celebrity chefs, for example Jamie
    Oliver in cooperation with Sainsbury chain is one
    of the leading characters

23
  • There are many retail shops creating life-style
    concepts around gardening and country life in the
    UK.
  • All in all concepts around outdoor-living are
    increasing rapidly and retail chains are actively
    seeking for new integrated products that could be
    sold for individuals interested in different
    life-styles or hobbies.
  • Healthcare and wellbeing are areas, where new
    concepts are booming such as bathroom concepts
    and wellbeing centers with additional wellbeing
    products and textiles.

24
  • Organic food and healthy living is one of the
    quickest increasing trend in the UK. Fresh food
    and handmade image important
  • People are willing to pay higher prices for food
    and care products which they consider more
    healthy for themselves (MS Food only stores)
  • Environmental issues are not yet too important
    for British consumers, people are not yet ready
    to spend extra money for environmental friendly
    products
  • More money spend on technology and home
    entertainment (i.e. ipods, home theatre, personal
    gadgets)

25
  • Label consciousness and money spend on designer
    goods and clothing (discount designer shops
    popular)
  • Conscious decision to belong to a group that
    describes the lifestyle (country, chav/football,
    bling, posh) (pink/white/blue collar). The same
    applies to home decoration, choice of car etc
  • Location of home important as it is reflecting
    social status

26
  • TV is very influential and brainwashing the
    nation
  • - reality tvs Big Brother, Im a celeb, get me
    out of here, wife swap
  • - programs on personal makeovers (whole
    lifestyle including bodyappearance and house),
    dietinghealthy living
  • - design and property programs
  • - money matters personal debt problem
  • Magazine industry booming, several specialist
    magazines on lifestyle biking, fashion, food,
    health, property, decorating. Mens own lifestyle
    magazine range growing Q, FMH, Mens Health,
    specialist interest groups i.e. fishing, motors,
    building

27
Trade shows in UK
  • Housewares 2006   NEC Birmingham 3 - 6 September
    2006
  • Spring Fair Birmingham 2006   NEC Birmingham 5 -
    9 February 2006
  • Autumn Fair Birmingham   NEC Birmingham 3 - 6
    September 2006
  • Design Interiors 2006   NEC Birmingham 22 - 25
    January 2006
  • Country Homes Gardens Show   Sandown Exhibition
    Cent. Esher 18 - 19 February 2006
  • VITALITY 2006 - Healthy Living Show   Olympia,
    London 30 March 2006 - 2 April 2006
  • BBC Good Homes Live It!   NEC Birmingham 18 - 21
    May 2006
  • Lot of more sports and specialist shows Link for
    more http//www.exhibitions.co.uk
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