Attract Women

1
Attract Women!
43
40
Men 15-49
60
Women 15-49 ans
43
57
33
Children 4-10
67
Source France / TF1 2005
2
With crime and real life stories
MEN
WOMEN
CI
HISTORY
TBC
3
The Biography Channel
International Overview MIP 2006
4
Agenda

• Latest News
• Positioning
• Future Plans

5
Phenomenal Audience Growth Among All Key Demos in
the US
PRIMETIME
Source Nielsen Media Research, 2Q04-4Q05 By
Quarter Prime Mon-Sun 8-11pm
6
TBC grows
2005 Spain Portugal Israel Italy 2006 Latin
America
7
TBC goes mobile
Sky mobile in the UK TV Cabo in Portugal
Insert celebrity on phone Or phone with TBC
content
8
TBC gets serious in the US
Biography exclusive on TBC in the
US Biography.com Broadband expansion
9
TBC gets noticed
Portugal Gotti rates!UK Glorias Great(s)!
Spain Arancha Sanchez Bios a hit!Australia
Celeb Homes. Israel ..
10
International Strategy

• Strengthen core of Biography through
• more premiere AETN content
• localization
• Broaden image from doc to entertainment
• Develop strong online presence

11
The Biography Channel

• The Biography Channel takes viewers into the
  world of fascinating people, from Hollywood stars
  to world leaders, artists, athletes and infamous
  villains.
• The network features programs that delve behind
  the scenes of the public lives of celebrities,
  revealing their private lives and exploring the
  ambition that drives them.
• Also featured are real-life series, an exciting
  kind of storytelling that offers an intimate look
  at the chaotic and offbeat worlds of some truly
  compelling characters.

12
Brand Map
13
Fascinating People
Extraordinary Lives
Extraordinary People
Ordinary People
Ordinary Lives
14
Programming
Flip this House
at home
The Incurable Collector
Makeover Mamas
Find Design
Neighbours
House
Telenovelas
Friends
related content
15
Programming Extensions
Gotti
Family Plots
reality
Intervention
Inked
related content
16
Women Magazine ReadersAge Spread UK
17
The Hallmark Channel UK

• Why is Hallmark an interesting case study for The
  Biography Channel?
• Predominantly female audience
• Core product is engaging drama about people
• Since 2000, The Hallmark Channel has successfully
  exploited the underserved female viewers in the
  UK to great effect.
• The channel doubled share every year from 2000 to
  an all time peak of 1.08 in multichannel homes in
  2004.
• 2004 - 2005 shares were largely flat due to
  business inactivity during a corporate sale.