User Experience

1
User Experience Centered Product Development
2
The User Experience What is It?

• Is not a thing or quality of a product It is
  a subjective activity.
• Encompasses more than merely functionality or
  the look and
• feel of a product.
• Is influenced by contextual factors, such as
  emotional
• involvement, social circumstances, and
  environmental
• conditions.
• Is the total experience and appreciation, in
  general or
• specifics, a user, has with all aspects of a
  product or service
• from initial awareness, purchase, initial
  use, day-to-day use,
• and end of product life.

3
The User Experience Influences
4
Experience Centered Product Design The Approach
Approach that focuses on creating products that
invoke compelling user experiences and return
expected value to the stakeholders by connecting
understanding of user experiences to an
organizations business goals. Systematic design
process that involves multi-disciplinary project
teams with representatives from

• Technology
• Manufacturing
• Project management
• Service and support

• Market and consumer research
• Human factors design
• Industrial design
• Sales marketing

• Internal or external Domain Specialists who
  are familiar with
• the content matter addressed by the product to
  be developed
• The User!

5
Why Experience Centered Product Design?

• Businesses that focus on developing products
  that aim to be
• the least expensive leave themselves
  vulnerable to being
• quickly beaten on price.
• Businesses that commit themselves to innovative
  leadership
• and embrace the concepts of user experience
  and value will
• build customer loyalty, brand awareness and
  yield higher
• margins.
• Design innovation emerges from a true
  understanding of the
• fit between a product and a user.
• Experience centered design has an emotional
  resonance that
• Sticks!
• Design innovation will make the biggest
  strategic contribution
• to ensure sustainable success and leadership

6
Experience Centered Product Success Apple iPod

• Apple understood the importance of making the
  same commitment to the user experience as to the
  technological and financial aspects of the
  product.
• This commitment becomes evident every time you
  use the product
• Cross-platform compatible
• Plug it in and iTunes launches
• iTunes interface has the same attention to
  detail and intuitive
• use than the hardware
• Automatically synchronizes downloaded or ripped
  music files
• Uses Firewire for fast synchronization

7
Experience Centered Product Success Apple iPod
Upon introduction iPod became the leading
digital music player with sales and earnings that
topped all expectations. Apple proliferated the
product line with the iPod mini and iPod Shuffle
and sales continue to soar. In the first three
months of 2005 Apple sold more than five million
digital music players, helping it to boost
quarterly income six-fold.
8
Experience Centered Product Development The
Principles

• 1. Set business goals and objectives
• 2. Develop and understanding of user and
  stakeholder needs
• Explore initial design concepts around the total
  user experience
• Evaluate the designs
• Develop design
• Implement final design and launch product

9
Experience Centered Product Development Establish
Business Goals Objectives

• Short and long term business strategy
• Competitive landscape
• Brand identity and vision
• Market statistics and demographics
• Financial and skill based resource
  requirements
• Patent positions
• Standards and compliance requirements
• Tooling and manufacturing resources and
  logistics
• Type and format of research activities
• Roles and responsibilities
• Metrics for design evaluation

10
Experience Centered Product Development Understand
User Needs and Desires

• Who will be using the product?
• What is the context of Use?
• What are the functional and practical
  requirements?
• What is the users emotional involvement prior
  experiences?
• What are the social and cultural factors

11
Experience Centered Product Development Methods
for Capturing the User Experience

• Contextual Discovery Research
• Contextual inquiries - interviews and
  observations in the
• natural context of use
• Access information that traditional market
  research cannot
• - Triggers of use
• - Interaction in the use environment
• - User customization
• - Intangible attributes
• - Unarticulated user needs

12
Experience Centered Product Development Explore
Initial Design Concepts

• Establish prioritized design baseline
• Explore initial design concepts taking into
  account
• - User needs, desires, total ownership
  experience
• - Other key stakeholder requirements
• - Cost goals
• - Regulatory requirements
• Include packaging materials and Out-of-Box
  experience
• Cross-functional collaboration to ensure an
  integrated and
• coherent design

13
Experience Centered Product Development Evaluate
Design Concepts

• Evaluate the effectiveness of the emerging design
  concepts
• Validate that the design meets user needs and
  expectations
• Validate that the design meets other
  stakeholder needs
• Assess the competitiveness
• Develop prototypes
• Test and obtain feedback frequently
• Cross-functional collaboration to will enhance
  testing

14
Experience Centered Product Development Develop
Design

• Transform the most promising conceptual design
  into a
• concrete and fully detailed design
• Implement final design upgrades and
  enhancements
• Develop all design end engineering
  documentation
• Fabricate additional engineering prototypes
  for final validation
• prior to manufacturing release
• Release design for tooling and production
• Support Vendors in Manufacturing Ramp-Up
• Perform Quality and Compliance Checks

15
Thank You