Discovering Customer Needs Through Research

1

• Discovering Customer Needs Through Research

2
KEY POINTS OF WHO WE ARE

• 300 years of experience
• Global bank
• Branches in 56 countries
• Over 48 million clientele

3
KNOWING OUR MARKETS
4
CURRENT MARKET RESEARCH

• Targeted Audience
• Student population
• Long-term Relationships
• Understanding Needs Through Research
• Quantitative vs. Qualitative Research
• Primary vs. Secondary Research.

5
UNDERSTANDING THE RESEARCH

• What were the results?
• Addressing strengths, weaknesses, priorities, and
  concerns
• What to do next after the results are in?
• Propositions
• Incentives

6
EX. OF STUDENTS MARKET

• Different forms of credit
• High-tech wants
• Various accounts
• Incentives expected

7
IMPLEMENTATION OF OUR NEW PROPOSITION

• No monthly fee for student accounts
• Interest-free overdraft protection
• Mobile Banking
• Network of local branches for ease of access to
  accounts

8
FURTHER MARKETING

• Word-of-Mouth
• Promotional Literature
• Online Advertising
• Direct Mail

9
CONCLUSION

• The Importance Of Market Research
• Increased Results
• Future Development for the Bank Itself