Tips for Successful Telemarketing

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Tips for Successful Telemarketing
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Telemarketing is an interactive marketing
strategy conducted over the telephone to inform
potential buyers about new products, discount
offers and to encourage them to buy products or
services. Telemarketing is a proven way of
efficient and effective marketing and is widely
used by various industries to make contact with
their clients.
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Find Qualified Prospects Finding qualified
prospects to make sales is imperative to a
telemarketing campaign. So, search for
prospective clients who would be interested in
buying your product, because the main purpose of
telemarketing is to make a sale. You can search
for the prospective clients from the newspapers,
websites, directories, etc. and can create your
own database for such clients who can buy your
product or service.
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Calling Essentials It is essential to get
information about the customer and understand
what their needs are before pitching in for a
particular product. Call the prospects when they
can be easily reached and can spare some time to
listen to you. It is also necessary to carry the
conversation in a proper format - introduction,
product description, product features, product
price, ordering, and most importantly ending the
call.
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Thank the customer before closing the sale and
give him the essential detail regarding the
product delivery. Write down the important
information as in case you may have to make a
follow up call. It is a good idea to let the
customer say goodbye and hang up first as this
will help you do away with the impression of
rudeness.
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Voice, Tone and Words Successful telemarketing
is about using words to your advantage to hit
sales. Dont forget that your voice, tone and
what you speak are most important to do the
entire job of getting the sale. A pleasant and
relaxed voice can encourage a customer to have
interest in your product or service and get
better results more easily.
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Greet the person and introduce yourself and the
company while initiating the call. Make sure you
are talking to the right person and if not ask
politely for the prospective customer. If the
customer is not available leave a message.
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Stay Focused Listen Attentively Stay focused
and be clear about the purpose of your call. The
telemarketer may encounter open ended questions
like What, When, Where, Why, but he should stay
confident and tackle them professionally. The
language used by the telemarketer should be
simple and understandable.
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Listen attentively to what the customer has to
say and make him feel important. Give the
customer enough time to explain his queries and
or ask questions. Also let the customer finish
speaking before replying to his concerns. This
process will allow you to gather information
about what interests the customer. Finally,
provide feedback and close the sale.
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Record the Progress You should record your
progress on daily basis and identify the areas
that need improvement. This approach will also
help you to keep record of the contacts for
future reference. It is advisable to note the
date and time of follow ups for caring out an
effective telemarketing strategy.
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THANK YOU