Chapter 9 Presentation

1
Chapter 9 Presentation

• By Deanna Buxton, Jen Kling, Corinn Tessitore,
  Jon Robb, and Stacy Speicher

2
Web Design

• Significance of web design
• Important for all types of businesses
• Completely Online (Amazon)
• Click-and-Brick (Best Buy)
• Those Providing Information (DuPont, Any
  University)
• Effects of good web design
• Attractive
• Easy to Use
• Customer Satisfaction
• Customer Retention

3
Good Web Design Pays Dividends

• By Jim Rapoza

4
Redesigning Your Web Site

• 2 Most Useful Elements
• Sites traffic logs
• Dead ends
• Infrequently used click paths
• Regular visitor base
• Web based polls

5
Developing a Web Site for a New Company

• Simple flexible design
• Constantly analyze usage
• Talk to visitors
• Research competitors

6
KISS Principle

• Standard left or top navigational bar
• Fairly sparse but clean content
• Create a site that is viewable in all web
  browsers
• Avoid
• Link overcrowding
• Overzealous page breaking
• Over the top advertising

7
12 Website Design Decisions Your Business or
Organization Will Need to Make Correctly (or
you'll have to do it all over within a year)

• By Dr. Ralph F. Wilson, E-Commerce
  ConsultantWeb Marketing Today
• August 4, 2004

8
12 Website Design Decisions

• 1. Determine your websites chief purpose be
  clear and focused
• 2. Decide whether to outsource or do It yourself
• Outsource initial design, but do maintenance
  in-house
• 3. Divide your website into logical sections
• Logically and with many directories
• Remember that your site may grow

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Typical Small Site Organization
10
12 Website Design Decisions

• 4. Develop a site navigation system
• Left-side menu, tabs, site search, bottom links,
  site map
• Use some for a small site, more for a large site
• 5. Give your website an attractive look and
  feel
• Reflects you and your business
• Simple, clean business look

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12 Website Design Decisions

• 6. Build Basic Design Templates
• Constructs every part of a webpage
• Server Side Include (SSI) file
• Cascading Style sheets
• 7. Construct your site to be search engine
  friendly
• Vital to get traffic
• Include title, meta tags, headlines, and body
  text and hyperlink text and filenames

12
12 Website Design Decisions

• 8. Write and fine-tune focused content pages
• Write a series of focused content pages
• Each page should feature a specific topic
• 9. Incorporate Customer Communication Systems
• Include contact information so customers can
  contact you
• Builds trust

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12 Website Design Decisions

• 10. Create and test effective sales pages
• Want high conversion rate
• Track sales percentages and make small changes
• 11. Conduct usability trials and incorporate
  changes
• Have 5 internet novices look at site
• 12. Plan to maintain your site for the long haul
• Life isnt static and websites shouldnt be
  either
• Have someone in the company learn to make
  everyday site changes

14
Whirlpool Website Redesign

• By Jason Brown
• PR Newswire
• February 1, 2005

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Whirlpool Redesign

• http//www.whirlpool.com
• Chief Purpose
• Speak directly to customers
• Reinforce brand image
• Provide information that shoppers need to make
  informed product purchases
• Outsource or In-house
• Outsourced Fry, Inc
• Logical Sections
• Homepage gt Product Category gtSpecific Products
  gt Product Model gt Checkout

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Whirlpool Redesign

• Site Navigation System
• Left side menu for owners of Whirlpool products
• Tabs at the top of the webpage
• Search option
• Section for new products
• Bottom links
• Site map
• Attractive Look and Feel
• Clean and understated
• Quick loading
• Easy navigation system

17
Whirlpool Redesign

• Search Engine Friendly
• Title Whirlpool
• Meta Tag Manufacturer of ranges and ovens,
  washers and dryers, freezers, microwaves, and
  refrigerators
• 1st result on Google
• Fine-Tuned Content Pages
• Text is short and to the point
• Customer Communication Systems
• Contact Us Response Form
• 1-800 Number
• Maintaining the Site
• Contracted Fry to provide maintenance on an
  ongoing basis

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Goals and Challenges

• Goals in effective web design
• Reinforce Brand Image and Personality
• Speak to Customer wants and Needs
• Navagability and Easeability
• Unique, Creative, and Effective Interface
• Challenges in Creating Superior Websites
• Transitioning from older web based content
• Creating a unified corporate message and image
  (departmental interlock)
• Balancing the Demand of Advertisers and the
  Demand of Consumer ease of use

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Resources and Suggestions

• Resources to Aid in Better Web Design
• Site Traffic Logs
• Regular visitor base
• Both aid in determining usability and efficiency
  (If it isnt clicked, why keep it?)
• Overall Suggestion
• Keep in mind the 12 steps outlined in previous
  article
• View site maintenance as important step in
  improving channel efficiency
• Remember its a marketing tool, so keep the
  customer and your brand in mind when designing or
  redesigning
• KISS

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Bibliography

• Brown, Jason. Fry, Inc. Helps Manufacturer
  Whirlpool Launch
• Redesigned Website. Find articles.com. 1
  February 2005. Findarticles.com. 10 March 2005.
  lthttp//www.findarticles.com/p/articles/mi_m4PRN/
  is_2005_Feb _1/ai_n9478729gt
• Wilson, Ralph F. 12 Website Design Decisions
  Your
• Business or Organization Will Need to Make
  Correctly. Web
• Marketing Today. 4 August 2004. Ralph F. Wilson.
  10 March 2005.lthttp//www.wilsonweb.com/articles/1
  2design.htmgt
• Rapoza, Jim. Good Web Design Pays Dividends
  eWeek Labs Reporting. 28 February 2005. Lexis
  Nexis. 10 March 2005. lthttp//web.lexis-nexis.com
  /universe/document?_
• m0c95b6b857ff5542682e00f826d387e_docnum1wchp
  dGLbVlb- zSkVb_md5ba5f159393c2d0e501388c8e51a606
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