NSU Website Structure

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NSU Website Structure
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• By Debbie Jones, Sr. Web Architect

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Enterprise Information Systems Web Development
Team
Debbie Jones , Senior Web Architect Ezaz Zahir,
Senior Database Administrator vacant, Junior
Web Developer
..
The NSU Web Team believes in change. We embrace
it and live it.
The web is a major revolution that has been
constantly bringing change to the way we
communicate, transact business, and collaborate
with colleagues, partners clients and support
systems online.From strategic thinking to
custom development, the NSU Web Team strives to
bring cutting edge technology to the task of
information exchange on the World Wide
Web.Below is a listing of services and
development that has been implemented or is being
planned to translate the vision of Norfolk State
University into a concrete online strategy.
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NSU Website Structure
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For interactive information design, the
interface, components, and the technologies
behind them - are the canvas, paint and picture
frames that are used to meet the communications
challenge.
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Architecturestructure, the process of developing
and building structures
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Good architect is flexible, diverse and
responsive.Information architecture has its own
forms of bricks mortar for structuring
information
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Production Stage Phase II
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A great website incorporates the content in a
compelling manner that invokes response Through
the development of a well thought out marketing
strategy, our concept of a great website invites
the end user to explore, to evaluate, to
register, and to interact with the content of the
site
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Web Design - Branding

• A brand is what people say about you when you
  are not there
• A brand is a promise, a set of perceptions
  in the minds of anyone you deal with about what
  you do, who you are and what specific value you
  bring to them.
• Strong brands are a result of building
  consistency and aligning many disparate
  organizational areas. With so many elements and
  so much choice, building a dynamic identity is
  crucial to maximizing your return on your
  branding resources.
• A BRAND is a mixture of attributes, tangible and
  intangible, symbolized in a trademark, which, if
  managed properly, creates value and influence.

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Web Design - Branding

• Three Generations of Website Branding
• First Generation websites were linear bare
  bones functional.
• Second Generation websites were basically first
  generation websites but with icons replacing
  words, titled images, and more extensions to HTML
  to work with web graphics.
• Third Generation websites is wrought by design
  and branding, not technical competence. They
  give visitors a complete experience, from entry
  to exit. The cleverness of the third generation
  designs is not technical, but visual. Design and
  branding in the difference.

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Website Design in Phases

• End User Testing Stage Phase III
• Focus group to provide end-user testing
• Questionnaires for focus group
• Announcing website to search engines
• Good entry and exit ensure you can hold the
  audiences interest.

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Website Promotion Marketing

• Components of a Web Marketing Campaign
• To successfully market your website you need to
  run an on-going campaign, just as you would for a
  product or service. Here are 11 components.

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11 Components of a Web Marketing Campaign

• Announcing via Internet Search Engines and
  directories
• Issuing a press release
• Announcing in News Groups
• Participating in Email Lists
• Obtaining links from other websites
• Purchasing ad banners or creating ad banners for
  other sites
• Running on-site events
• Issuing an e-newsletter
• Conducting a direct e-marketing campaign.
• Integrating your traditional marketing and sales
  programs.
• Measuring your results.

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The NSU Website Through the Years

• The following slides display the NSU
  Website as it has evolved through the
  years.

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In Closing

• Instead of trying a once size fits all
  approach, the NSU Web team is trying to tailor
  the department websites to the departments web
  content needs.
• The NSU Website should be thought of as a place
  for information exchange and we need to
  remember that any time we are pushing out fliers,
  newsletters or events to other departments we
  remember to think web.
• So in closing when you have something for the
  world at large, or even just the NSU
  Faculty/Staff and Students to see
• remember to think WEB