The newsmagazine of the chemical world

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The newsmagazine of the chemical world Published
weekly by the American Chemical Society since
1923 Circulation of about 150,000
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What makes something newsworthy for print?

• My readers will find it interesting, informative,
  and/or
• entertaining
• new
• of broad interest
• tells a good story

.not really print specific
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What makes news for . ? Its all in the name
Should be of interest to chemists
Should be of interest to St. Louisians
Should be of interest to engineering educators
.but timing is important too
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How is
different from other media?

• AUDIENCE scientists and others well-versed in
  chemistry
• we never have to explain what a molecule is
• we demand considerably more technical detail
• we can write repeatedly about a specific field
• for the most part, chemists trust us
• SPACE weve got more of itsometimes
• ART we like pictures

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• How to get my attention
• First, do some research
• sending me something on my beat
• sending me something someone else
• covers

• Email me
• before your paper comes out
• after Science, Nature, the New York Times, etc.
  writes about it
• write a concise email that in the first
  paragraph explains what
• youve done, what makes it stand out, and why
  its important
• email me your abstract or introduction
• write something thats so long, complex, or
  jargony that I cant
• understand it

• Send a nice picture
• clear
• too conceptual or complicated

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• Things to remember now that you
• have the medias attention what
• the scientists say
• Use your universitys press office
• Ask to see the final version of press
• releases
• Research the person interviewing you
• Keep in mind that there may be political fallout
  from all of the
• attention you get jealous colleagues,
  scientists who publicly
• criticize your work
• Once you hang up the phone, you lose control of
  your work

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