Connecting Leaders and Expanding Services through Blogs

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Connecting Leaders and Expanding Services
through Blogs Podcasting

• AESA Foundation
• Summer CEO Conference
• July 26, 2006

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Southeast Kansas Education Service
Center-Greenbush Ensuring Equal Educational
Opportunities for Everyone

• Possess Rights of a School District
• No Base Fees
• Voluntary Programs
• District Driven
• No Geographic Region

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Greenbush

• Program Highlights
• Biotech Labs and Media Globe
• Media and Digital Library
• Science Center and Observatory
• Distance Learning and Online Learning
• School Improvement and Professional Development
• Low Incidence
• Community Learning Centers
• Early Childhood Education

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Greenbush Fast Facts

• Established in 1976 as an Interlocal Agreement
• 600 Full and Part-Time Employees
• 55 less than 5 years
• 15 more than 15 years
• 200 Programs in 85 Locations
• 5 Member Board of Education

Southeast Kansas Education Service Center
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Major Challenges

• External
• Connecting to Principals
• New Markets and Services
• Value Added Services
• Enhancing Leadership Training
• Internal
• Perpetuating Organizational Culture
• Employee Induction
• Communication
• Promoting Leadership
• Recognizing Generational Differences

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Why Podcasting?Delivering audio or video files
over the Internet

• Advantages
• Internet delivered
• Mobile devices
• On demand listening
• Relatively Inexpensive
• Disadvantages
• Large audio files
• No opportunity for interaction
• Requires skill sets      

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Strategy 1 eConnections (External)

• Targeting Principals
• Monthly
• Text and Podcast Options
• Focus on Greenbush Intellectual Capital
• Content Focused

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eConnections Applications

• Administrative Team Development (Dr. Andy
  Tompkins Top 10 excerpt)
• Situational and Skill Review(Richard Brundage
  Crisis Communication excerpt)

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eConnectionsPermission Based Marketing
Nicole Guerrero and The First Day
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Strategy 2 Leadership Academy Blog

• Leadership Academy
• Since 1987, 400 graduates
• Nominated by Superintendent
• 80 of graduates promoted
• Blog
• Recommended reading lists
• Continuous Feedback from Participants
• Promote Reflections and Networking
• Audio Clips of Presenters(Dr. Ralph Teran
  excerpt)
• www.greenbush.org/leadership/blog/index.php

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• Features of Academy Blog
• Knowledge management
• Information Sharing
• Mobile Media with RSS
• Group Collaboration
• Content Searching
• Statistical Tracking

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Strategy 3 Expanded Website using RSS Feeds

• RSS (Really Simple Syndication)
• Visitors are able to see live, up-to-date
  information every time the pages on the site are
  loaded
• Can supply other live information from different
  of sources
• Single location to obtain information that
  relates to all parts of Greenbush

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Strategy 4 Digital Professional Library
http//podcast.greenbush.org

• Interview or Article Based Podcasts
• Focus on Consultants and Speakers
• Supplement to Traditional Professional
  Development
• Intellectual Property-Contracts

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• Professional Library
• Searchable
• Catagorized
• RSS Feed Provided for Mobility
• Easily Accessible

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Strategy 5 Take 2 and Greenbush Roots (External
and Internal)

• Promote Internal and External Communications
• Weekly audio broadcasts
• Monthly video broadcasts
• Highlight Staff and Greenbush Accomplishments
• Employee Induction
• Technology Training from experts in their field

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Take2
Internal External Podcast

• Education and Technology based podcast
• Employee or Listener Interviews(Gary Snawder,
  USD 248 Supt. Excerpt)
• Tech Beats free software previews and
  technology-based reviews(Rich White, IT
  Database Specialist excerpt)(Darren Couch, IT
  Specialist excerpt)
• Campus-wide happenings and/or educational service
  offerings and advice(Dave DeMoss, Executive
  Director, Greenbush excerpt)

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Greenbush Roots
Internal Video Podcast
Information-based video podcast targeted towards
Greenbush employees.
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Strategy 6 Increasing Student Learning

• Science Center Teacher Podcasts
• Expand Science Center Instruction Podcasts(Lisa
  Blair, Science Center Director excerpt)
• Supplement Distance Learning/Classroom
  Instruction
• Science Center Student Podcasts
• Enhance understanding and involve students in
  instruction-based curriculum(Morgan, student
  podcast excerpt)

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Science Center Student Podcasts

• Created by Students
• Searchable by keywords
• Categorized by keyword, staff, camp, school
  district, grade, etc.
• Easily Downloadable for student or parent use

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Supplement Distance Learning/Classroom
Instruction
Lisa Pride demonstrates the Life Cycle of a
Butterfly though the Interactive Distance
Learning (IDL) Network.
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How can we help?

• Russ Wilcox, russ.wilcox_at_greenbush.org
• Rich White, rich.white_at_greenbush.org
• Brian Boore, brian.boore_at_greenbush.org
• Mike Bodensteiner, mike.bodensteiner_at_greenbush.org
  
• SEK Education Service Center-Greenbush
• P.O. Box 189
• Girard, Kansas 66743
• 620.724.6281