Title: NHK TV Screen Image
1NHK TV Screen Image
showing Seismic Intensity by Miyagi-ken
Earthquake on 26 July 2003
within 5 minutes after the Earthquake
with/without Tsunami Warnings
15
2NHK How we respond?
- Breaking News
- Using all Media (8 Domestic Channels)
- 1) Computerized Screen
- 2) Automatic generated scripts
- 3) 450 Robot cameras nationwide
- 4) Helicopters
3NHKs Preparations
- Plan/Manual to respond efficiently
- for all types of disasters
- Regular Drills
- (ALL divisions)
- Regular close contact
- JMA and other authorities
- hot line other multiple communication line
4Ratings surge
Jul.26/2003 713 am Magnitude 6.4 Seismic
Intensity 6 plus
5WHY BROADCASTING??Useful tool to convey vital
information
- WIDE REACHABILITY
- Television/ Radio per household/
community - SPEED
- Allow people to respond
- LIVE
- Update latest information
- Education
- Visual Audio material
- Enhance awareness and preparedness
6To Minimize damage
- BROADCASTERS
- Ready and effective tool to convey information to
the people on last one mile - Broadcasters can contribute minimizing impact of
natural disasters PROVIDED - Quick and accurate information
- could be attained from authorities
- Collaboration is Mandatory!
7PREPARING FOR TSUNAMI AND OTHER DISASTERS
- EDUCATIONAL PROGRAMMES
- A Reminder
- MEMORIAL DOCUMENTARIES
- CLIPS/ MATERIALS FOR SCHOOL
- CLIPS/ MATERIALS FOR COMMUNITY
- CLIPS/ MATERIALS FOR FAMILIES
- EVENTS
8NHKs International Contributions
- Distributing NHKs productions on tsunami and
other natural disasters - ABU workshops
- sharing lessons NHK learned from the past
experiences
9Distributing Programs
?Documentaries on Tsunamis ? 30-second
programs on the nature of earthquakes and
tsunami ?Promoting co-productions for
commemorative day of Tsunamis
10Visuals on preventing Disasters
- earthquakes, tsunamis, floods, landslide,
typhoons, volcanic - eruptions and others
- 1)mechanism by CG
- 2)real image of damage
- 3)how we can mitigate the danger