New Market Research and Verbatim Analysis Technologies

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New Market Research and Verbatim Analysis
Technologies
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Hamilton-Locke is a consultancy focusing on
linguistic and statistical analysis of textual
data. Using new technologies developed at
Brigham Young University, this analysis digs deep
into the subtleties of intent and attitude. This
analysis gives clear graphical representations of
customer attitude, intent, and motivations.
Our linguistic and statistical-linguistic
methods are built on our work in political speech
analysis, forensic authorship analysis,
literature and writing analysis, and intelligence
programs and services.
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Unbiased Analysis This analysis is unbiased and
any structural bias is attributed to underlying
English linguistic biases. All authorship bias
is removed by using identical lexical classifier
word groupings across all applications. If a
sentence or paragraph contains two or more
elements, the focus element is selected based on
the verb-object relationship.
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• Import Verbatim Data into Word Cruncher

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• Contextual Vocabulary Selection and Ranking
  (Building Lexicons)

Lexical String Development
Probabilities and Counts
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• Clustering Critical Elements

Exporting Clustered Verbatims Building Cluster
Precision
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• Categorization Data for
• Multivariate Data Analysis

Categorization Flags for Multivariate Analysis
(i.e. Who complained about what? What are the
demographic breakdowns?)
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• Examine Major Issues across Product Line
• (Analysis of verbatim principle components across
  product line.)

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• Examine Principle Components by Services
• (Analysis of verbatim responses regarding
  services by principle components)

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• Examine Intent
• (Analysis of intent for individual products)

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Hamilton-Locke Core Competencies

• Categorize the verbatims for attitude and intent
  (Polarized Opinion positive vs. negative or Rank
  Scale Opinion excellent/good/fair/poor)
• Analyze the verbatims and fetter-out unknowns
  from customer suggestions (Finding out what you
  dont already know about your product from
  customer suggestions)
• Flag verbatims for Action Items to be sent to
  someone for reply
• Flag verbatims for Notification Items to be sent
  to the product development engineers for product
  improvement
• Executive Report outlining demographics and
  perceived strengths, weaknesses, and threats
• Give your client a remarkable search tool so they
  can do their own follow-up.
• Automate Verbatim Analysis and Executive Reports

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New Linguistic Search Tools for Verbatim
Classification
Our tools are based on word-search-lists built by
Hamilton-Locke linguists. These precision
pre-built word lists are statistically and
linguistically robust and contain common use
categories and industry specific words and
phrases.
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General Classification Lexicons
Positive Exclusion Negative Exclusion
Passive Exclusion Voluntary Exclusion
Exclusionary Personality Inclusionary
Personality Political Inclusion Political
Exclusion Detach Meet Positive Inclusion
Negative Inclusion Unfortunate Circumstance
Denunciation First Person Second Person
Social Collectives Awareness
Social Appropriateness Inappropriateness
Physical Praise Intellectual Praise
Entrepreneurial Praise Moral Praise
Inspiration Ideals Evil Circumstances
Vicissitudes General Negatives Natural
Socio-Political Denial Quality
Joy Misery Pleasure Pain Submission
Resistance Indolence Activity
Disinterest Concern Tranquility
Agitation Neutrality Pursuit
Initiation

• Cessation
• Inertness
• Indigenous
• Foreign
• Legitimate
• Illegitimate
• Systematic
• Random
• Typical
• Universalistic
• Individualistic
• Congruent
• Incompatible

Resoluteness Irresolution Optionality
Necessity Capitulation Inconclusiveness
Decisive Evidence Exactness
Inexactness Definite Mystery
Hedging Numerical Hyperbole Praise
Degrade

• Inclusion
• Exclusion
• Passive
• Aggressive
• Centrality
• Diversity
• Ambivalence
• Decisiveness
• Clarity and Precision
• Vagueness
• Deny Responsibility
• Accept Responsibility
• Acceptance
• Triumph

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Grammatical Lexicon

• Verbs
• Adverbs
• Nouns
• Pronouns
• Adjectives
• Conjunctions

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Arabic Bulgarian Chinese Czech Dutch English Frenc
h German Hebrew Italian Japanese Korean Norwegian
Polish Portuguese Russian Spanish
Foreign Language Lexicons

• Lexicons translated into 17 languages

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• Additional tools include
• Interactive Foreign Language Dictionaries
• Advanced Searching Tools
• Contextual Search Results
• Advanced Statistical Procedures

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Interactive Dictionaries Grammar Lexicons
English-Tagalog English-Thai English-Turkish En
glish-Ukranian English-Vietnamese English-Zulu
English-Arabic English-Chinese (Mandarin
) English-Chinese (Cantonese) English-Czech Eng
lish-Danish English-Dutch English-Farsi English
-Finnish
English-French English-German English-Greek Eng
lish-Hebrew English-Hungarian English-Indonesian
English-Italian English-Japanese English-Korea
n
English-Norwegian English-Polish English-Portugu
ese English-Romanian English-Russian English-Sl
ovak English-Spanish English-Swahili English-Sw
edish
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Advanced Searching

• Search by lexicon for all similar words
• Search for collocated words, phrases, and
  patterns
• Search for complex phrases, prefixes, suffixes,
  and word roots
• Search by book/chapter/verse, specified ranges,
  or by percentiles
• Search within an individual book or across
  multiple books

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Viewing SearchResults In-context

• Examine concept term use
• Find general themes
• Determine content term consistency
• View word patterns in-context
• Compare authorship styles and style constructs

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Other Research Tools Introduced in Manual

• Variable Selection
• Hypothesis Testing
• Selection of Statistical Method (including
  Parametric and Non-Parametric methods)
• Association, Trend, and Correlation Analysis
• Goodness of Fit
• And Multivariate Methods and Procedures
  (including Cluster Analysis, Discriminate or
  Classification Analysis, Principal Component
  Analysis, and Factor Analysis)

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Shop around and compare. Hamilton-Locke offers
the best product, cover more industry specific
topics, offer more interactive tools, and can
automate analysis and reports.
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• For more information come visit our Website at
• www.hamiltonlocke.com
• or call 800-282-0044