Prototype Presentation

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ThrillTracker

• Prototype Presentation
• CS 411 Blue Team
• Fall 2007
• Slides Presented By Tom Hager

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ThrillTracker Team Overview
3
The Thrills
4
What A Drag
5
Blue Team Survey

• Members of the Blue Team surveyed 40 people that
  have been to a major theme park in the past 10
  years.
• In visiting an amusement park, what has been the
  one element that has taken away from the overall
  experience?

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Blue Team Survey
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Blue Team Survey Observation

• While waiting in line may be expected by the
  patron, it is obvious from the results that this
  takes away from the overall experience of going
  to a theme park.

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Professional Opinion

• Our domain expert agreed with our findings,
  stating
• Avoiding lines is a fundamental desire for
  people who attend public venues. Recent news
  articles would support your presumption as well,
  regarding the willingness of patrons to pay for
  it the ThrillTracker.
• - Mr. Doug Stagner
• Director of Operations,
• Busch Gardens Europe

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The Problem

• Poor real-time data collection and feedback on
  park patron habits leads to inefficiencies in
  park utilization, causing a failure to maximize
  patron satisfaction and park revenue.

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The Goal

• Our goal is to provide a system utilizing
  real-time data collection methods that both
  increases the satisfaction of the patrons and the
  revenue of the parks.

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Turn real-time data collection via RFID
into satisfaction by offering an enhanced patron
experience!
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PresentingThrillTracker
ThrillTracker
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Current Park Flow
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Proposed ThrillTracker Flow
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Major Functional Components
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Prototype MFCD
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What Thrill Tracker Will Do

• Provide real-time attraction data and statistics
• Create additional revenue for the park
• Allow patrons to customize a multiple ride
  itinerary from one of our convenient kiosks
• Enhance patron tracking
• Provide information services through kiosks
• Provide additional means for targeted marketing

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What Thrill Tracker Wont Do

• Show real-time where every patron is anywhere in
  the park
• Ensure maximum efficiency of all attractions
• Eliminate lines at attractions
• Eliminate congestion throughout the park
• Allow patrons to schedule an unlimited number of
  attractions

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Prototype Demonstration

• RFID Interface
• Patron GUI
• Administrator GUI

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What is RFID?

• RFID Radio Frequency Identification
• There are two types of RFID
• Active
• Passive
• The main difference is that active RFID has its
  own battery power source, where as passive RFID
  achieves its charge from radio waves.

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Why RFID?
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Phase 2 Budget
Staff are full time employees for a 6 month
period
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Phase 2 Budget
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Per Park Revenue By Year
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Break Even Analysis
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Return On Investment

• Pilot customer amortized cost of 148.6K per year
  over five years
• Cost per season day is 900 for a 162 day season
• Only 180 passes required to break even at 5 each
• If an average of 2000 passes are sold per day,
  realized profit is 1.5 Million for the customer
• 1000 return on the initial investment
• ThrillTracker Inc. will receive a 1 royalty on
  each 5 ThrillPass sold and .25 on
  non-ThrillPass RFID tickets
• Estimated first year revenue of 2.85 Million

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Return On Investment

• The less time patrons spend in line.
• More time to visit shops and concessions (and
  spend money)
• Better experience at the park
• More likely to return to the park
• Better distribution throughout the park

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Conclusion

• It's been my experience that real time data is a
  good thing... I do see value, from the facility
  operator's perspective, of having real time data
  especially if reporting can be automated and
  formatted to meet specific needs.
• - Mr. Stagner

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Appendix
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Process Flow Access Of Thrill Tracker Account
Via Kiosk
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Process Flow Ride Access Using Thrill Pass
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Blue Team Survey

• For a small fee, no more than 5.00, would
• you be willing to pay for a customized itinerary
  whereby you could shorten your wait for selected
  attractions?

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Blue Team Survey
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References

• http//www.safetzone.com/
• http//en.wikipedia.org/wiki/RFID
• http//www.themeparkinsider.com/reviews/
• http//en.wikipedia.org/wiki/Busch_Gardens_Europe
• http//www.rcdb.com/pd20.htm
• http//blog.tmcnet.com/wireless-mobility/rfid-vs-w
  ifi-for-hospital-inventory-tracking-systems.asp
• http//www.tech-faq.com/rfid.shtml
• http//www.envisionware.com/gates
• http//www.dell.com/content/products/features.aspx
  /pedge_2950?cuscs04lensbsd
• http//www.smartcardworld.com/mifare1k.asp
• http//www.techdefenders.com/productcart/pc/viewPr
  d.asp?idcategory8idproduct2047

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References cont.

• http//www.slabb.com/public/x2/overview.html
• http//www.microsoft.com/industry/hospitality/solu
  tions/guesttechnologiesarticle.mspx
• http//www.informationweek.com/story/showArticle.j
  html?articleID47208448
• http//www.safetzone.com/stz_product_reporting.htm
  
• http//www.allbusiness.com/technology/computer-har
  dware-radio-frequency/10661-1.html
• http//news.com.com/ThemeparktakesvisitorstoR
  FID-land/2100-1006_3-5366509.html
• http//www.pdcorp.com/crowd-control/
• http//www.mousepal.com/
• http//www.sptimes.com/2004/12/15/Columns/Busch_Ga
  rdens_bucks_g.shtml