Praktiker Like a child

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Praktiker Like a child Leo Burnett Kyiv
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Objective Raise awareness for special discounts
in Praktiker construction store. Idea With
following radio series weve demonstrated that
Praktiker discounts can turn an adult into a
child. Results - Increased sales of the promo
articles - Increased traffic to the store -
Increased turnover
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In a store
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In a car
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At home
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Spots back up in case you had troubles listening
to the previous ones